Neil Patel

DECEMBER 4, 2020

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.

Product 145

Product Price Management Market Research 145

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

Management 145

Management Education Marketing Marketers 145

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media doesn’t slow down for your busy schedule, vacation plans, appointments or even a pandemic.

Management 139

Management Social Media Marketing User-Generated Fashion 139

Hubspot Marketing

NOVEMBER 30, 2020

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be.

Thought Leadership 135

Thought Leadership Customer Acquisition Succession Management Management 135

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

DECEMBER 3, 2020

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%.

Direct Mail 145

Direct Mail Digital Marketing Advertising Advertisers 145

Content Marketing Institute

NOVEMBER 30, 2020

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience.

Social Media Marketing 126

Social Media Marketing Advertising Advertisers Promotion 126

Neil Patel

DECEMBER 3, 2020

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.

SEO 145

SEO Place Management Product 145

Content Marketing Institute

DECEMBER 2, 2020

Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading → The post How to Create a Performance Dashboard for Your Content Team [Tools] appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketing Marketers 143

Search Engine Journal

DECEMBER 2, 2020

Leveraging content to boost your lookalike audiences on Facebook can help you get maximum impact from minimum marketing efforts. The post How to Use Your Content Marketing to Seed Your Lookalike Audiences via @GaryLHenderson appeared first on Search Engine Journal.

Content Marketing 134

Content Marketing Marketing Marketers 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Hootsuite

NOVEMBER 30, 2020

We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connect authentically online has become more important than ever.

Transform 119

Transform User-Generated Management Analytics 119

Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Content Marketing Institute

DECEMBER 3, 2020

Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading → The post The 9 Awful Circles of Content Operations Hell appeared first on Content Marketing Institute.

Content Marketing 134

Content Marketing Branding Marketing Marketers 134

Rock Content

NOVEMBER 30, 2020

Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person. But it is worth remembering: Google is made of algorithms. And it’s one of those algorithms — Google BERT — that helps the search engine understand what people are asking for and brings the answers they want.

Transform 109

Transform Food User-Generated SEO 109

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies that are showing real interest and intent in investing in a particular solution to fix their challenges.

Thought Leadership 98

Thought Leadership Place Customer Marketing 98

Neil Patel

DECEMBER 1, 2020

In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain.

Target Market 145

Target Market Promotion User-Generated Digital Marketing 145

Content Marketing Institute

DECEMBER 4, 2020

This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him. Continue reading → The post Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap] appeared first on Content Marketing Institute.

Branding 96

Branding Content Marketing Marketing Marketers 96

illumin

DECEMBER 1, 2020

2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […].

Shipping 93

Shipping Retail Branding Advertising 93

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market.

Product 118

Product Real Estate Shoppers Influencer Marketing 118

Neil Patel

NOVEMBER 30, 2020

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.

SEO 135

SEO User-Generated Place Entertainment 135

Duct Tape Marketing

DECEMBER 1, 2020

How to Pivot for Exponential Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tate Stock. In this episode of the Duct Tape Marketing Podcast , I interview Tate Stock who is the founder and CEO of Chirp and Ship Stud. Tate Stock was just named to Forbes 30 under 30 and is fresh off an episode of shark tank. Questions I ask Tate Stock: What is Chirp?

Shipping 81

Shipping Customer Marketing Marketers 81

Rock Content

DECEMBER 3, 2020

What are the main backup mistakes one makes when trying to preserve their WordPress installation? There’s a lot that can go wrong if you do not define a strategy to backup your WordPress. Properly backing up your WordPress installation is a matter of WordPress security. This action will help make sure that, if your site is compromised, you can get it back on track in a couple of minutes.

Marketing 72

Marketing Marketers 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

DECEMBER 3, 2020

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One group who won’t be getting a break, however, are those professionals working in the Retail field.

Retail 91

Retail Whitepaper Food B2C 91

Neil Patel

NOVEMBER 28, 2020

Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise.

SEO 133

SEO eCommerce Thought Leadership Promotion 133

Litmus

DECEMBER 3, 2020

Anyone’s inbox overflowing this past week? Ours, too. Naturally, it was a result of the busiest time of the year for most email marketers: the Black Friday and Cyber Monday (BFCM) double whammy. In fact, 72% more emails were sent over the Cyber Weekend this year than in 2019. While a lot of retailers default to run-of-the-mill deals and predictable subject lines to drive sales, a few savvy brands are rethinking their BFCM strategy in the hopes of getting a better response from subscribers.

Retail 63

Retail Price Email Marketing Branding 63

Rock Content

DECEMBER 2, 2020

The world has never been so connected. The scenario today includes all kinds of devices, stable and extensive internet connections, and innovative brands trying to leverage all of the aforementioned with their websites and virtual channels. . We’re talking about a series of innovations that allow businesses to boost results, drive more sales consistently, and deliver more options to consumers.

Management 72

Management User-Generated SEO Customer Acquisition 72

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Moz

DECEMBER 3, 2020

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. ? ? ? ?. Click on the whiteboard image above to open a high resolution version in a new tab!

Automobile 61

Automobile SEO User-Generated Branding 61

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. This means rather than your listing appearing—and perhaps being lost—among a sea of competitors, you can showcase your entire portfolio without viewers being distracted b

Real Estate 127

Real Estate Advertising Advertisers Marketing 127

illumin

DECEMBER 2, 2020

Mucho se ha hablado de las ventas realizadas en este Black Friday 2020, y de la apuesta de los anunciantes por ocupar un hueco en la atención de los consumidores. Sin embargo, una parte importante de la “última milla” de contacto con los clientes la ocupan los marketplaces o plataformas online especializadas en la venta […]. The post Amazon es el rey del ecommerce … Y de la publicidad online en vídeo en españa appeared first on AcuityAds Inc.

eCommerce 52

eCommerce Advertising Advertisers 52

Rock Content

DECEMBER 1, 2020

Managing a website on WordPress or another CMS involves much more than construction work. It is necessary to carry out periodic maintenance and to always ensure that everything is working properly , as expected. When there are performance failures or even performance problems in loading, an important tool to assist is Debug (debugging). The great advantage of WordPress is that it allows several debugging possibilities to optimize the identification of errors in a way that is useful and satisfyin

User-Generated 59

User-Generated Health Management Communications 59

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications