Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. And with the launch of TikTok Shopping , the commercial potential here only continues to grow.

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Marketing Insider Group

NOVEMBER 10, 2021

Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025.

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Content Marketing Institute

NOVEMBER 10, 2021

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.

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Neil Patel

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? It happens more than we’d like to admit. With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts.

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hootsuite

NOVEMBER 8, 2021

Instagram is a visual platform — so having photos that look good is key to a successful Instagram strategy. In other words: quality images result in quality engagement. Thankfully, you don’t need to be a pro photographer to post beautiful content to Instagram. All you need is your smartphone camera, a few editing tools and tricks… and a little practice.

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Content Marketing Institute

NOVEMBER 8, 2021

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading → The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.

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Sprout Social

NOVEMBER 10, 2021

In a given week, how many people do you coordinate with inside and outside your organization? Teammates, designers, vendors, influencers and creators—it all counts. Building partnerships and managing relationships are part and parcel of being a marketer. At some point, you’ll face a situation where you have to give someone feedback. There are times when it may seem like you’re walking a tightrope.

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Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). It’s just a matter of understanding the complexities and nuances of where to find ROI and what can lead you there.

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Marketing Insider Group

NOVEMBER 8, 2021

Is your marketing strategy falling short of its goals? Is it a constant source of stress for your team? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. You might be thinking, “No! I know my team can do it.

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CRM

Search Engine Land

NOVEMBER 11, 2021

The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork. Please visit Search Engine Land for the full article.

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Sprout Social

NOVEMBER 11, 2021

What is the personal impact of a disjointed tech stack? Say you order an item online, and it doesn’t show up. You reach out on the company’s web chat feature for help. You get a (delayed) response that requires back and forth. Every new response you receive is from a different agent who hasn’t read your message history. Unfortunately, email brings the same problem: a different agent who doesn’t see your chat history, forcing you to explain your issue from the beginning.

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Search Engine Journal

NOVEMBER 10, 2021

LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. The post LinkedIn Lets Freelancers Promote Their Services For Free appeared first on Search Engine Journal.

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Content Marketing Institute

NOVEMBER 9, 2021

Webinars don’t have to be a one-and-done content tactic. You can maximize their impact (and save time) by transforming them into more than a dozen fresh formats. Continue reading → The post Get the Most From Your Webinars With These 13 Repurposing Ideas appeared first on Content Marketing Institute.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Land

NOVEMBER 9, 2021

Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. Please visit Search Engine Land for the full article.

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Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. This is where your Instagram Stories Highlights come in. Instagram Highlights allow you to save and categorize your Stories on your profile so followers new and old can still view and interact with past Stories, well after that first 24 hours expire.

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Search Engine Journal

NOVEMBER 11, 2021

SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.

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Neil Patel

NOVEMBER 12, 2021

We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies of themselves traveling. Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. The reality is that it’s a gradual process. Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Land

NOVEMBER 9, 2021

After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try. Please visit Search Engine Land for the full article.

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Hootsuite

NOVEMBER 10, 2021

Hootsuite interviewed Hafu Go , a Canadian YouTuber who grew his YouTube audience from 0 to 375,000 subscribers in 4 years. Hafu gave us a super transparent look into how he gained his first 1,000 subscribers, his average retention rate, and why he thinks you shouldn’t waste time sharing your videos on other channels. Read on for the exact tactics and formulas he has used to earn millions of views on his videos.

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Search Engine Journal

NOVEMBER 9, 2021

Software development done differently. Loren chatted with Syed Balkhi of Awesome Motive to learn how they developed their suite of tools using a community-first approach. The post How to Make WordPress Optimization Easier & More Effective [Podcast] appeared first on Search Engine Journal.

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Neil Patel

NOVEMBER 10, 2021

Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you. I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you. It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Martech

NOVEMBER 11, 2021

“As digital presence becomes a greater emphasis for businesses, a lot of companies are looking to find out how best to merge all of their activities and teams,” said Ryne Knudson, Senior Content Marketing Specialist for Brandfolder, at our recent MarTech conference. As a digital asset management (DAM) company, Brandfolder specializes in getting digital content organized and out in front of customers.

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Search Engine Land

NOVEMBER 8, 2021

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version. Please visit Search Engine Land for the full article.

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Search Engine Journal

NOVEMBER 6, 2021

Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube The post Want to Learn About Bing and Search Ranking? Here You Go! appeared first on Search Engine Journal.

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Neil Patel

NOVEMBER 10, 2021

When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Over the years, however, the platform has become a powerhouse for online marketers with more than 306 million daily active users and annual revenue of $2.5 billion. Influencers looking to create a following—and a business—for themselves have flocked to the platform.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Martech

NOVEMBER 12, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). The best agile marketing teams I’ve seen are masters at prioritization. In this chapter you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.

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Content Marketing Institute

NOVEMBER 12, 2021

Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading → The post 3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats appeared first on Content Marketing Institute.

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Search Engine Journal

NOVEMBER 9, 2021

Social media marketing experts to share their best predictions as to where marketers should focus your attention for 2022. The post Expert Social Media Marketing Predictions For 2022 appeared first on Search Engine Journal.

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