Sat.Sep 17, 2022 - Fri.Sep 23, 2022

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10 Ideas For Your Next Email Marketing Newsletter

Vertical Response

Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! #1 Share the good news. One newsletter idea is to share the good news with your customers. This could be news about your company, such as a new product launch or expansion into new markets.

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Anatomy of an email marketing strategy: from discovery to conversion

Econsultancy

Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Brands that make it their business to create and serve engaging, useful content can keep their audience interested, gain their trust, and establish themselves as an authority in their field. Content strategy can be a major part of reaching business objectives – according to Semrush’s 2022.

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The 7 Keys to Writing a Better List Post

CopyBlogger

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Content Marketing Institute

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great.

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Comment on How to Remove Penalties with Double 301 Redirects by Matt Diggity

Diggity Marketing

In reply to Mark. These days it’s 100% easier to simply fix the manual action penalty.

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14 best shopping apps of 2022

Sprout Social

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 145
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3 things customers expect from marketers to prove that they’re human

Martech

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

Customer 145
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Aligned Marketing and Sales Teams? Master 5 of the Biggest Challenges 

Aspiration Marketing

There’s a reason why marketing and sales team alignment is all the rage right now. It is the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

Marketing 246
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How Businesses Are Using Gamification to Spice Up Their Marketing

Hubspot Marketing

You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that

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Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience via @sejournal, @MattGSouthern

Search Engine Journal

Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on Search Engine Journal.

SEO 143
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What The Zuck - A Web3 Metaverse Roadmap

CMO Network

As organizations, big and small, begin to place their bets, knowing when to invest is as important as where. What I’m asked most often is: what should my company do now. Let’s call it the NOWverse to do list.

Place 142
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5 Content Marketing Ideas for October 2022

Practical eCommerce - Marketing

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

Hubspot Marketing

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels. For instance, if you're selling retirement homes, it's safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind.

Gen Z 141
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Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group. The Latinx or Hispanic consumer encompasses 27 distinct countries of origin, cultures and identities.

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Google's John Mueller On When, Where & How To Use Hreflang

Search Engine Roundtable

Google's John Mueller often posts detailed and thoughtful responses on Reddit related to SEO and also general gadget tinkering. In one of his latest SEO posts, he posted a very detailed and throughout post on when, where and how to go about using hreflang on your site.

SEO 140
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SEO For Ecommerce Product Pages: 20 Do’s & Don’ts via @sejournal, @wburton27

Search Engine Journal

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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30 Proven Tips to Improve SEO Performance

Hubspot Marketing

The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result. We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. 30 Tips to Help Improve Your SEO.

SEO 139
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Sprout on Sprout: How to boost your proactive marketing strategy with Brand Keywords

Sprout Social

There’s no formula for creating a wow-worthy post on social media. A post that took hours to put together can be met with little fanfare. Off-the-cuff ideas can blow up at random. At the end of the day, it’s more random than not. Your social media engagement strategy is a different story. A proactive marketing strategy can improve your customer relationships, brand reputation and your standing amongst key competitors.

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Google Search Console International Targeting Tool Is No Longer Available

Search Engine Roundtable

As we reported last month, Google has now officially deprecated the International Targeting report in Google Search Console. If you try to access the report, Google will show you a message that says "This report is no longer available here.

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Chatbot Analytics 101: Essential Metrics to Track

Hootsuite

To get the most out of your chatbot , you need to dive into chatbot analytics. Implementing conversational AI can be a huge asset to your business. But to maximize your chatbot’s potential, you’ll need to measure its performance. Of course, you already understand the importance of tracking key metrics for success. But we know it’s easy to get overwhelmed by the volume of data available.

Analytics 131
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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What Consumers Think About the Metaverse & What Brands Need to Know [New Data]

Hubspot Marketing

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy?

Gen Z 137
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YouTube tags: The complete guide for marketers

Sprout Social

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. In this comprehensive guide, we’ll show you everything you need to know about YouTube tags, including what youtube tags are and how to add them to your videos.

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What We're Seeing From The Google Product Reviews Update #5

Search Engine Roundtable

As you know, Google began to roll out the fifth Google product reviews update on September 20th during the roll-out of the September 2022 core update. I promised to return and share some of what we're seeing with this update, as it rolls out.

Product 135
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5 Writing Tricks to Make Your SEO Content Rank Higher

Zumvu

We know that Google loves quality content, so we try hard to make ours comprehensive, well-formatted, and valuable for the audience.

SEO 131
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Topical Content vs. Evergreen Content: How Both can Boost Traffic

Hubspot Marketing

The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive.

SEO 136
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How To Sourcing From China 1688 Suppliers

Calvyn Lee Blog

If you’re looking to source products from China, you have likely come across 1688.com. The platform is China’s leading online B2B marketplace for businesses dealing with wholesale orders and sourcing. 1688.com caters to businesses of all sizes, including those looking to open eCommerce stores and is a cost-effective option when considering wholesale marketplaces.

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Survey Says Again: Links The Most Challenging Area Of SEO

Search Engine Roundtable

About a year ago, Brodie Clark posted a poll asking SEOs which area of SEO do you find the most challenging. The response a year ago was by far link acquisition and the response this time around is the same, link acquisition. Surprise, surprise.

SEO 132