Hootsuite
FEBRUARY 25, 2021
For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. In fact, as of February 2021, 459 million people use Pinterest each month and more than 200 billion Pins have been saved.
Content Marketing Institute
FEBRUARY 22, 2021
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute.
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Marketing Insider Group
FEBRUARY 22, 2021
Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Great, but how do you even get to those end goals?
Sprout Social
FEBRUARY 24, 2021
YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
FEBRUARY 24, 2021
Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own. Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.
Neil Patel
FEBRUARY 20, 2021
Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 22, 2021
Creating captivating B2B social media post ideas can be… challenging. Let’s be honest. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Don’t let this misconception turn you off of B2B social.
Litmus
FEBRUARY 23, 2021
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, it’s no surprise you might want something to set you apart—enticing readers to click through and care about your message. One way to do this? Animated GIFs. Adding animation might be just the thing you need to increase subscriber engagement.
Neil Patel
FEBRUARY 20, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain name registrations increase by more than 14 million year over year.
Content Marketing Institute
FEBRUARY 23, 2021
Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers. Continue reading → The post 6 Email Newsletter Ideas for More Opens, Clicks, and Shares appeared first on Content Marketing Institute.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
FEBRUARY 24, 2021
At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for.
Sprout Social
FEBRUARY 25, 2021
Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. And while on the surface those terms sound complimentary, the reality is they can be more harmful than helpful. Think of it this way. If your director of sales closes a deal, you would never chalk it up to the sales guy being a ninja. Even if a salesperson was called a wizard in passing, there is no mystery as to what someone in sales actually does or how they do their job.
Neil Patel
FEBRUARY 21, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways: The CA authenticates the identity of the organization that wants the certificate.
Content Marketing Institute
FEBRUARY 24, 2021
Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what. Continue reading → The post How Top-Performing Enterprise Content Marketers Get the Work Done [New Research] appeared first on Content Marketing Institute.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
FEBRUARY 24, 2021
Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users.
Sprout Social
FEBRUARY 23, 2021
Overview. If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities.
Neil Patel
FEBRUARY 26, 2021
Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.
Content Marketing Institute
FEBRUARY 26, 2021
The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading → The post Great Content Experiences Start With Giving Up Control [Content Marketing Examples] appeared first on Content Marketing Institute.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a company over what the company says about itself.
Search Engine Journal
FEBRUARY 23, 2021
LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content. The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal.
Neil Patel
FEBRUARY 21, 2021
Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling online startups spend thousands of dollars trying to “skyrocket in the rankings,” and then realize they’ve been scammed. I don’t want that to happen to you.
Litmus
FEBRUARY 26, 2021
Social media background photos—a.k.a. your own personal billboard. They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. As an extension of your personal brand, a background photo should reflect what makes you, you. After all, you only get one chance to make a first impression.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
FEBRUARY 22, 2021
If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online. When they do, they usually intend to make a purchase soon after.
Duct Tape Marketing
FEBRUARY 26, 2021
How to Fully Optimize Your Google My Business Listing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sherry Bonelli. In this episode of the Duct Tape Marketing Podcast , I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing. She writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others.
Neil Patel
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences.
Search Engine Journal
FEBRUARY 22, 2021
LinkedIn is reportedly planning to launch a new service this fall where users can find and hire freelance professionals. The post LinkedIn is Reportedly Creating a Service For Hiring Freelancers via @MattGSouthern appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Industrial Marketer
FEBRUARY 23, 2021
The industrial sector is unique in so many ways, and one of them is branding. It’s always been difficult for manufacturers, distributors and logistics companies to communicate what they do through their name and branding. That’s why we chose to focus the latest episode of the Industrial Marketer podcast around the idea of industrial branding. Read more » The post Industrial Branding Begins with Consistency appeared first on Industrial Marketer.
Duct Tape Marketing
FEBRUARY 24, 2021
Helping the Underdogs Rise Through Local SEO with Justin Sturges written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with Justin Sturges . The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
Neil Patel
FEBRUARY 24, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs. . They offer a wide range of hosting options, plans at different price points, and phenomenal customer support.
Search Engine Journal
FEBRUARY 21, 2021
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. The post Google’s John Mueller: Total Number of Backlinks Doesn’t Matter via @MattGSouthern appeared first on Search Engine Journal.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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