Neil Patel
FEBRUARY 26, 2021
Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.
Hootsuite
FEBRUARY 25, 2021
For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. In fact, as of February 2021, 459 million people use Pinterest each month and more than 200 billion Pins have been saved.
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Content Marketing Institute
FEBRUARY 22, 2021
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute.
Marketing Insider Group
FEBRUARY 22, 2021
Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Great, but how do you even get to those end goals?
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Neil Patel
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 24, 2021
YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results.
Content Marketing Institute
FEBRUARY 25, 2021
Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading → The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 24, 2021
967225_15ExamplesofSuccessfulBannerAdvertising_021621. Banner advertising is everywhere. So prolific on so many pages of the internet you probably visit regularly, you may hardly notice them. Which is kind of the point. Banner ads are a type of paid ad designed to sit seamlessly on the top, sides, or bottom of a website. In many cases, they fit so well they look right at home.
Litmus
FEBRUARY 23, 2021
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, it’s no surprise you might want something to set you apart—enticing readers to click through and care about your message. One way to do this? Animated GIFs. Adding animation might be just the thing you need to increase subscriber engagement.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Sprout Social
FEBRUARY 22, 2021
Creating captivating B2B social media post ideas can be… challenging. Let’s be honest. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Don’t let this misconception turn you off of B2B social.
Content Marketing Institute
FEBRUARY 23, 2021
Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers. Continue reading → The post 6 Email Newsletter Ideas for More Opens, Clicks, and Shares appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 23, 2021
Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. Now, we have Generation Alpha, a demographic of tech-savvy, racially diverse, and unapologetically influential children who will start entering adulthood at the end of the 2020s.
Marketing Insider Group
FEBRUARY 24, 2021
At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
FEBRUARY 25, 2021
Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. And while on the surface those terms sound complimentary, the reality is they can be more harmful than helpful. Think of it this way. If your director of sales closes a deal, you would never chalk it up to the sales guy being a ninja. Even if a salesperson was called a wizard in passing, there is no mystery as to what someone in sales actually does or how they do their job.
Content Marketing Institute
FEBRUARY 24, 2021
Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what. Continue reading → The post How Top-Performing Enterprise Content Marketers Get the Work Done [New Research] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 23, 2021
Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok , ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s overwhelming at best, and at worst, it makes us feel lonely. For the most part, we aren’t having meaningful discussions or engaging conversations around our biggest passions.
Marketing Insider Group
FEBRUARY 24, 2021
Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Sprout Social
FEBRUARY 23, 2021
Overview. If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities.
Content Marketing Institute
FEBRUARY 26, 2021
The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading → The post Great Content Experiences Start With Giving Up Control [Content Marketing Examples] appeared first on Content Marketing Institute.
Neil Patel
FEBRUARY 26, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress has officially passed the 39% mark and powers over one-third of the entire web. It’s like the Oprah Winfrey of the web hosting world—reliable, has a loyal user base, an excellent reputation, and is super popular worldwide.
Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a company over what the company says about itself.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Litmus
FEBRUARY 26, 2021
Social media background photos—a.k.a. your own personal billboard. They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. As an extension of your personal brand, a background photo should reflect what makes you, you. After all, you only get one chance to make a first impression.
Search Engine Journal
FEBRUARY 23, 2021
LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content. The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal.
Neil Patel
FEBRUARY 21, 2021
Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling online startups spend thousands of dollars trying to “skyrocket in the rankings,” and then realize they’ve been scammed. I don’t want that to happen to you.
Marketing Insider Group
FEBRUARY 22, 2021
If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online. When they do, they usually intend to make a purchase soon after.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
FEBRUARY 26, 2021
How to Fully Optimize Your Google My Business Listing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sherry Bonelli. In this episode of the Duct Tape Marketing Podcast , I interview Sherry Bonelli. Sherry is the owner of Early Bird Digital Marketing. She writes on all things SEO for Search Engine Land, MOZ, Search Engine Journal, SEMrush, BrightLocal, SCORE, and others.
Search Engine Journal
FEBRUARY 26, 2021
Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs The post WordPress Out of Touch with Publisher Needs? via @martinibuster appeared first on Search Engine Journal.
Neil Patel
FEBRUARY 21, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways: The CA authenticates the identity of the organization that wants the certificate.
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