Sprout Social
AUGUST 2, 2016
With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service.
Adobe Experience Cloud Blog
AUGUST 4, 2016
Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Your target audience expects it and turns to trusted sources when they need to search for answers and seek insights. Whether or not that’s your brand depends on the quality of your content.
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Marketing Insider Group
AUGUST 3, 2016
It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work. This content can include blog posts, custom images, videos, and other media-rich material that you have properly tagged and displayed on your website for the whole internet to see. But here’s the thing. […].
Contently B2C
AUGUST 1, 2016
Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear. Whether your mind was blown or you found the experience disappointing, I’ve got something to tell you: You haven’t seen anything yet.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
AUGUST 1, 2016
How well are your Tweets performing? Unfortunately a lot of businesses don’t know the answer to this question because they aren’t measuring their Tweet activity. Getting to know the data behind your Tweets is important because it shows you what’s working, and more importantly, what’s not. If Twitter is a big part of your social media marketing strategy, you need to get familiar with the analytics dashboard.
Adobe Experience Cloud Blog
AUGUST 1, 2016
Author: Nick Westergaard Digital marketing isn’t going anywhere. However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Duct Tape Marketing
AUGUST 4, 2016
Killer Apps That Will Help You Take Your Office Wherever You Are written by Guest Post read more at Duct Tape Marketing. photo credit Jan Vašek StockSnap. Smartphones and its technologies are becoming undeniable assets to businesses today. It is time to grasp the value of Mobile power and the value of mobile apps. Working on the go, or while you are holidaying is getting better these days.
Sprout Social
AUGUST 3, 2016
Having social profiles with no social media content is like visiting an empty warehouse. There’s nothing to see, feel or engage with. Empty social profiles look worse to potential customers than not having them at all. It makes you appear as someone who starts something halfway, but doesn’t commit. But as a blocked writer who stares at a blank page, where do you start?
Adobe Experience Cloud Blog
AUGUST 5, 2016
Author: Alexandra Nation Picture this: rooftop happy hour with your group of friends. The light is golden–perfect for your Snapchat story. You’re sipping on a glass of rosé in celebration of a major life milestone (e.g. new job, promotion, new house, new car). Your friends are a curious bunch. They want the details. What was the process like? What did you say?
Marketing Insider Group
AUGUST 1, 2016
Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. As social networks continue to grow […]. The post 14 Hacks for Improving Your B2B Paid Social Campaigns appeared first on Marketing Insider Group.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
AUGUST 5, 2016
6 Web Design Tips to Reduce Shopping Cart Abandonment written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. After putting a ton of thought into your sales offers, it can be disheartening to have customers abandon the shopping cart at the point of sale. However, the problem might not be in your offerings, but instead in your web design.
Sprout Social
AUGUST 3, 2016
Facebook provides multiple communication touch points for brands and customers to interact. Over time an individual can comment on your post, write on your Page, tag your brand in their status update or reach out to your brand on Messenger. For a customer, Facebook is highly convenient. However, for brands managing a consistent customer experience on Facebook can be incredibly challenging.
Adobe Experience Cloud Blog
AUGUST 3, 2016
Author: Patrick Groover “Narf!…What are we going to do today Brain?”. “The same thing we do every night Pinky…try to take over the world!!!”. Have your attempts to bring together account-based marketing (ABM) strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain—and ultimately ended in failure? For many B2B marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world.
Marketing Insider Group
AUGUST 2, 2016
It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now. Start talking with future customers today. “[T]he process […].
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
AUGUST 2, 2016
Entrepreneurs Teach for Growth written by John Jantsch read more at Duct Tape Marketing. We all teach something – like it or not, know it or not – but how conscious are we of the act. Professional teachers have had a profound impact on my life – Perhaps more than my parents in some very important ways. I’m reminded of my 7th-grade history teacher and basketball coach who felt it important that he also teach us boys about respecting the women who came in and out of our lives.
Sprout Social
AUGUST 5, 2016
Building a personal brand online takes time, effort and a lot of consistency. One way to accelerate your recognition is to take on speaking gigs. Online speaking is a great way to get started but in-person opportunities will help you gain recognition with a more engaged audience and establish your expertise on a specific topic. This week at #SproutChat , Sprout All Star and tenured social media marketing speaker Neal Schaffer shared advice on how he’s grown his personal brand by taking on
Adobe Experience Cloud Blog
AUGUST 2, 2016
Author: Hally Pinaud As a kid, I watched a lot of cartoons. Ninja Turtles. My Little Pony. Carebears. But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy.
Marketing Insider Group
AUGUST 2, 2016
If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. And those hours add up! We’ve found some amazing hacks […]. The post 4 Killer Facebook Hacks You Should Be Using appeared first on Marketing Insider Group.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Zumvu
AUGUST 5, 2016
Facebook Contests helps in enhancing brand exposure, follower count & drive more traffic to your Facebook Business Page.
Contently B2C
AUGUST 4, 2016
They say a snowy wedding day can bring prosperity to the bride and groom. It certainly did for The Knot , a wedding-planning resource site. In January, a photograph of a couple who got married during the Northeast’s “Snowzilla” blizzard became the brand’s most popular Instagram post ever, receiving 44,000 likes and 1,600 comments.
Doug Garnett
AUGUST 4, 2016
It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors. Because of this, I thought I’d pull together a brief list of links to some of the most interesting revelations of undress: Dan Lyons published his book “Disrupted: My Misadventure in the Startup Bubble” This book offers an insider’s view of HubSpot – but it takes on a much bigger topic.
Marketing Insider Group
AUGUST 2, 2016
Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […]. The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Duct Tape Marketing
AUGUST 3, 2016
The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Arena and Bryan Zarnett. For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System.
Contently B2C
AUGUST 1, 2016
In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. I walked in and couldn’t stop staring at the bears on the wall because bears are amazing and also I was nervous. I had just started editing The Content Strategist as a freelancer. The previous night, I’d gone out with the Contently team to celebrate a successful Contently Summit, our big annual conference.
Sprout Social
AUGUST 4, 2016
One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Social media is fast-moving and real-time but also requires long-term insights via reports and analytics. For example, a global hotel chain might use Sprout’s Smart Inbox to enable each of its locations to interact with local customers while at the same time empowering its social media manager to track trends and macro impact over time via Sprout Reports.
Marketing Insider Group
AUGUST 3, 2016
Your employer brand and your business brand are strongly related. Even though there are two separate terms to describe each type of branding, you should not think about them separately. At the speed with which information travels nowadays, the environment you create for your employees can be the ace up your sleeve, when it comes […]. The post How Your Employer Brand is Influencing Your Business Brand appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Duct Tape Marketing
JULY 30, 2016
Weekend Favs July Thirty written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.
Contently B2C
AUGUST 3, 2016
Every social network has a personality. Twitter is for the clever individual trying to turn current events into a punchline. Facebook is for the opinionated person who overshares details about private life. Instagram is for those who want to filter their lives through indulgence. But LinkedIn? That’s where users go to be boring. As the internet’s corporate rolodex, LinkedIn gets the job done.
Marketing Insider Group
AUGUST 3, 2016
For today’s B2B marketers, it’s not enough to just supply their sales teams with marketing content and quality leads anymore. Leading B2B marketers are “full funnel” marketers. They actively work with their sales teams at every stage of the buyer’s journey and sales process to help drive revenue and growth for the business. Marketing organizations have […].
Marketing Insider Group
AUGUST 5, 2016
Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? Maybe you have opened a color picker and found it discouraging to move the small circle around the screen to pick the perfect color out of 10 million options. The mental block you get when trying […]. The post Do-It-Yourself Design: Picking Fonts and Colors appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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