Sat.Nov 03, 2018 - Fri.Nov 09, 2018

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How to Use Instagram: A Beginner's Guide

Hubspot Marketing

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram." If you're not part of the one billion on Instagram, you might want to reconsider.

Place 145
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How to Create a Solid Strategy for Your VR Product

Adobe Experience Cloud Blog

VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As costs for expensive hardware have steadily decreased and development time for software has shortened, prices for commercial VR products have gone down, and consumer interest has gone up.

Product 134
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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?

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10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits. Email […]. The post 10 Ways Email and Direct Mail Marketing Can Complement One Another appeared first on Marketing Insider Group.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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6 Sample Business Plans to Help You Write Your Own

Hubspot Marketing

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed. The same logic applies to business.

Health 145
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Lead Tracking: 5 Best Practices for Marketing Operations

Adobe Experience Cloud Blog

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Seems like a simple definition, right?

CRM 134

More Trending

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What Is Customer Retention Rate & Why Should You Care?

Marketing Insider Group

Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when you’ll need to make vital […]. The post What Is Customer Retention Rate & Why Should You Care?

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The 100 Best YouTube Channels in Every Category

Hubspot Marketing

Sometimes, taking a quick break from work to watch YouTube videos is the only way to stay sane during a stressful day. There’s just something about 20-minute long Vine compilations and brutally honest Chevy ad spoofs that can instantly lift your spirits, especially when you’re running on fumes towards the end of the work day. If you’re in the midst of an end-of-day lull and need a boost of mental energy, you’re in luck.

Energy 145
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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts.

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How to be Purposeful With Your Purpose-Driven Content [Examples]

Content Marketing Institute

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand.

Gen Z 107
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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#SproutChat Calendar: Upcoming Topics for November 2018

Sprout Social

It’s hard to believe that 2019 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to take a breath, take a look back at 2018 and carve out some time for 2019 planning. That’s why this November #SproutChat is offering a big variety of topics, from social trends to focus days to figuring out how to get the most out of digital conferences.

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Your Easy Guide to Making a YouTube Thumbnail

Hubspot Marketing

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. Thumbnails, the small, clickable snapshots that viewers see when they search for videos on YouTube, can be just as important as a video’s title.

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Why Marketers Should Consider Brand Activations at Festivals in 2019

Adobe Experience Cloud Blog

No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand ? It means an opportunity for promotion during public events and festivals. At any given music festival, you’ll see crowds of people waiting at the entrance, huddling around the beer tents, and jamming to their favorite bands.

Branding 132
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The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Content Marketing Institute

Too many manufacturing organizations are still talking about themselves in the content they create. According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Demystifying Tech Storytelling: No One Wants to Hear About Your Backend

Marketing Insider Group

You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software. And bug fixes…don’t forget bug fixes. Spoiler alert: No one wants to […].

Marketers 101
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The Proven Formula for Answering "Tell Me About Yourself" in Interviews

Hubspot Marketing

The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people -- I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how "fun" I was, citing my time as the lead singer and guitarist for a Blink-182 cover band in the sixth grade as compelling evidence.

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Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

Google Ads Changes Affecting Small Businesses written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Changes to Google Ads. Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface.

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15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How The Buyer’s Journey Is Becoming More Like a Quest

Marketing Insider Group

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences.

Marketers 101
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How to Install WordPress: The 4 Methods

Hubspot Marketing

WordPress is known for being one of the most popular content management system (CMS) software options available to date. One of the main reasons for this is because WordPress is easy to use and meets the needs of almost any type of website and business. Installing the CMS is a simple process that only takes about five minutes. But if you’re new to the software, installing WordPress may seem daunting.

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How to Build an Effective Referral Program

Duct Tape Marketing

How to Build an Effective Referral Program written by John Jantsch read more at Duct Tape Marketing. You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you already have, not only for repeat business, but to create a steady stream of referrals

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2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics

Litmus

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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The Evolution of Content Quality Criteria

Marketing Insider Group

For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation teams. When content quality criteria do exist it’s typically defined at the lowest level of quality maturity. Of course, […].

Marketers 101
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How to Give Your Two Weeks' Notice

Hubspot Marketing

Quitting your job is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they've invested time and energy into your professional development. It might feel like there's no good way to give your two weeks' notice, but that's not true. There are particular actions you can take to ensure you leave a good final impression with your current employer.

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Weekend Favs November 3

Duct Tape Marketing

Weekend Favs November 3 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

Dynamic creative optimisation (DCO) performs when done right. Fact. In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Then why do so many fail at it? At the same time, these marketers also stated that they found data driven personalisation the most difficult marketing tactic of all….

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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9 Questions To Ask Yourself Before Designing a Brand Logo

Marketing Insider Group

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t. Which is why getting your brand logo right and on […]. The post 9 Questions To Ask Yourself Before Designing a Brand Logo appeared first on Marketing Insider Group.

Branding 101
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The Power of Choice-Based Advertising

illumin

It happens multiple times a day, we are presented with a vast array of options upon which we must make not-so-life-changing decisions. From picking the radio station for the commute to work, weeding through a lunch menu, and finally settling down to find the perfect movie to watch on Netflix. With regards to advancements in technology and advertising alone, the current generation of consumers has spoken: the power of choice is of utmost importance.

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What the Local Customer Service Ecosystem Looks Like in 2019

Moz

Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this

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Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered

Rock Content

The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtual Demand Generation Summit (available on-demand for the next 90 days) sought to inform us of current trends—and provide us with valuable insights for the future. We were excited to present “ Turning Your New Audience into the Right Audience: Tips for Aligning Your Content Marketing Efforts with Business Goals ,” at this year’s Summit, focusing on the hot topic of audience acquisi

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.