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Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”. The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018. Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed under the E.U. Privacy Directive (95/46/EC), which had considerable variation among them.
It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy.
Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have […].
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.
It’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my experience, these soft skills are invaluable, in and out of the hospitality industry. At the age of 15, I plunged head first into the hospitality scene as a busboy.
Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for any company.
Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Serving the needs of your audience with valuable, high-quality content in this way is an admirable goal for any company.
Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Whether you’re new to the world of freelancing or you’ve been at it for years there is always more you can learn. Online affiliate marketing programs are a rich source of online income, […]. The post Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners appeared first on Marketing Insider Group.
How to Remove Writers Block and Come Up with Awesome Content Ideas written by John Jantsch read more at Duct Tape Marketing. Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content , that doesn’t always mean your mind is right there with you.
Hiring a top branding agency to refine your brand can often cost thousands or even millions of dollars. This can be out of the budget of many companies and potentially unnecessary if you’re not seeking a full rebrand. Branding agencies are experts at not only designing great logos but also focusing brands on their core values and target customers. In this blog, I’ll explain branding exercises employed by top branding firms that can be done by anyone at any stage of their business.
Sitting in a staff meeting, my boss asked if there were any questions. I mentioned seeing a job posting online for the marketing department and wondered if the team was expanding. Several co-workers quickly interjected, “Why were you reading that? Are you looking for a new job?”. “No,” I replied. “I just like to keep tabs on what’s happening in the marketplace.”.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations […]. The post 4 Crucial Considerations for Successful Branding In a Digital World appeared first on Marketing Insider Group.
It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams. While the Olympics have a way of naturally bringing communities together, creating this self-sustaining buzz during an incredibly short period of time, what do we do for the rest of the year?
Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “ How to Measure Digital Marketing Metrics and ROI ,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, but it’s sometimes a little boring to be talking metrics, am I right?
Storytelling. It’s got a bit of a buzz these days doesn’t it? It seems every technology provider, agency, and consultant promises to help you tell a better story. But what does “telling a better story” even mean? To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. has grown by nearly 150,000 since 2014 to 8,751,000. As the number of […].
Every year, there are more technology solutions asking for your consideration. Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Sticking to these values as your foundation will help you quickly thin the herd. But when it comes to choosing a technology partner, what matters and what doesn’t?
My name is Lusha, and I’m here to spread the word on the latest tools and techniques that can help sales professionals. Today, I’ll be looking at how to get the most from one of the most powerful platforms out there for sales reps: LinkedIn. Historically, LinkedIn was perceived as a job hunting and recruitment platform. However, it is now the go-to business networking venue and is an extremely effective lead generation tool.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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Weekend Favs February 17 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective. Then, after that warmup, you prepare yourself for nearly 60 minutes of text-heavy PowerPoint slides and disembodied voices. Following that, if you’ve managed to stay tuned in, the presentation concludes with a Q&A period and then wraps up, at which point attendees have
My name is Lusha, and I’m here to spread the word on the latest tools and techniques that can help sales professionals. Today, I’ll be looking at how to get the most from one of the most powerful platforms out there for sales reps: LinkedIn. Historically, LinkedIn was perceived as a job hunting and recruitment platform. However, it is now the go-to business networking venue and is an extremely effective lead generation tool.
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Every year, event marketers gear up for their events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus on personalizing the attendee experience and engagement make […].
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My name is Lusha – I help sales professionals save time and meet their goals faster. Today I’d like to cover the lead generation process and all that it entails – from lead generation to lead nurturing, reporting and analytics. The lead generation process is essential to growth; without generating leads consistently – and most importantly, generating quality leads – there is little room for scalability.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
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Transcript of How to Build Your Team, Plan Your Exit and Create Your Legacy written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcastbookers.com. Podcasts are really hot, right, but you know what’s also really hot?
For the 163rd episode of The Marketing Book Podcast, I interviewed Allen Adamson, co-author with Joel Steckel of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can […]. The post Weekend Reading: “Shift Ahead” By Allen Adamson appeared first on Marketing Insider Group.
My name is Lusha – I help sales professionals save time and meet their goals faster. Today I’d like to cover the lead generation process and all that it entails – from lead generation to lead nurturing, reporting and analytics. The lead generation process is essential to growth; without generating leads consistently – and most importantly, generating quality leads – there is little room for scalability.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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