Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. You might be wondering if email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent , which is an astounding 3,800% ROI, making it one of the most effective options available.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can depend on it. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

Email Marketing 134

Email Marketing Thought Leadership Communications eCommerce 134

Marketing Insider Group

MARCH 18, 2019

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be so profitable, over 70% of brands now hire someone to manage […]. The post 11 Benefits of Outsourcing Your Content Creation appeared first on Marketing Insider Group.

Content Marketing 111

Content Marketing Management Branding Marketing 111

Content Marketing Institute

MARCH 19, 2019

Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading → The post Calculate Your Influencer Marketing ROI in 5 Steps appeared first on Content Marketing Institute.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Content Marketing 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MARCH 19, 2019

When most people think of advertising on Google, they picture the text ads that show up at the top of Google’s search engine results pages. But Google actually has another advertising program that they released three years after Google Ads ’ inception. It’s called Google AdSense. Below, we’ll go over the main differences between Google Ads and AdSense, from whom they’re geared toward, how their bidding works, and how much money they can make and cost you.

Advertising 135

Advertising Advertisers Place Customer 135

Adobe Experience Cloud Blog

MARCH 20, 2019

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers started to arrive in the mail. Then came requests for donations from charitable groups.

Customer 134

Customer Thought Leadership Law Product 134

Content Marketing Institute

MARCH 21, 2019

Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags ( ) to get your content found. Continue reading → The post What the H? How to Make Your Tags Matter in SEO appeared first on Content Marketing Institute.

SEO 109

SEO Content Marketing Marketing Marketers 109

Hubspot Marketing

MARCH 20, 2019

A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to 'spruce it up a bit' for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to demonstrate a level of professionalism and effort -- something content alone can't always convey. Fortunately, with the help of Zety, I was able to input Max's resume information, choose a template, and have Zety design the piece for me, within a sp

Education 125

Education Customer 125

Adobe Experience Cloud Blog

MARCH 18, 2019

Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. For most businesses, around 65% of their revenue comes from an existing customer base.

Branding 134

Branding Thought Leadership User-Generated Food 134

Marketing Insider Group

MARCH 18, 2019

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small? You search for a return policy on the page but see none. So […]. The post How to Structure FAQs for SEO appeared first on Marketing Insider Group.

SEO 99

SEO Marketing Marketers Search Marketers 99

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

MARCH 22, 2019

Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for a productive long-term partnership. Continue reading → The post Client and Content Agency Share Insider Tips to Successful Relationship appeared first on Content Marketing Institute.

Content Marketing 96

Content Marketing Product Marketing Marketers 96

Hubspot Marketing

MARCH 22, 2019

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to back you, or you could set an unrealistic revenue goal for your business and burn your employees out.

Product 119

Product Customer Market Research Marketing 119

Sprout Social

MARCH 21, 2019

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to service your clients with social listening.

Key Performance Indicator 95

Key Performance Indicator Health Influencer Marketing Market Research 95

Marketing Insider Group

MARCH 19, 2019

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, information overload may kick in and you could be […]. The post How to Provide Context in Content Marketing appeared first on Marketing Insider Group.

Content Marketing 94

Content Marketing Marketing Marketers 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

MARCH 18, 2019

Frustrated by marketing silos? Challenged by inconsistent messaging across regions? Find a solution with new project management software. How do you get the right tool for your enterprise? Follow advice from someone who’s been there. Continue reading → The post How to Smash Silos and Better Integrate Marketing Teams appeared first on Content Marketing Institute.

Marketing 89

Marketing Marketers Management Content Marketing 89

Bannerflow

MARCH 22, 2019

Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. With the right tools, all of our customers can produce truly creative campaigns. Yet sometimes, some banners really stand-out. This is what this blog is all about – celebrating the best of the best! How did we select the best display ad campaign for winter 2019?

Price 75

Price Copywriting Advertising Advertisers 75

Moz

MARCH 18, 2019

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic.

Retail 71

Retail SEO Place Search Marketers 71

Marketing Insider Group

MARCH 20, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without […].

Information Technology 77

Information Technology Marketing Marketers Marketing Strategy 77

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

MARCH 20, 2019

Even if you already have your primary website, your domain days aren’t done. A new content hub? Microsite? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.

Content Marketing 85

Content Marketing Marketing Marketers 85

Duct Tape Marketing

MARCH 19, 2019

The Sales Team Dos and Don’ts for Creating Content written by John Jantsch read more at Duct Tape Marketing. Content creation falls squarely in the domain of your marketing team, right? Yes, it’s true that marketers set strategy and create the content that supports that vision. But no team is an island, and in reality, it’s the sales team that is out there interacting with prospects and customers each and every day.

Communications 76

Communications eBook Price Branding 76

Moz

MARCH 20, 2019

Posted by KameronJenkins “Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied.

SEO 68

SEO Customer Acquisition Analytics Price 68

Marketing Insider Group

MARCH 20, 2019

Over the years, I have worked with companies who are used to having their legal department review all of their content before it’s released to the public. When I tell them that by shifting what they write about, they can ultimately speed up their internal processes and start getting better results from their content marketing […]. The post Creating Content That Doesn’t Require Your Legal Department appeared first on Marketing Insider Group.

Content Marketing 77

Content Marketing Marketing Marketers 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

MARCH 21, 2019

Transactional emails are the cornerstone of a customer’s experience with your company and often generate the majority of email revenue. When customers make an order, forget their password, or add a new user to their account, how do you provide that information and give them a seamless experience—and how can those emails improve retention and engagement?

Direct Mail 56

Direct Mail User-Generated Copywriting Place 56

Duct Tape Marketing

MARCH 19, 2019

Model for Marketing Maturity, Stage Two: Grow written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow. This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build. The idea behind the marketing maturity model is that every business needs to begin by building the foundation for their marketing.

Thought Leadership 70

Thought Leadership Marketing Marketers SEO 70

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your

SEO 64

SEO Branding Place Advertising 64

Marketing Insider Group

MARCH 19, 2019

Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […]. The post 2 Tips to Connect and Build Rapport with People Immediately appeared first on Marketing Insider Group.

Marketing 76

Marketing Marketers 76

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Bannerflow

MARCH 19, 2019

Mastering display advertisings can often be a challenge for travel brands. With less customer loyalty, numerous touchpoints across channels, and increasing competition; it’s no longer enough to offer exciting destinations at reasonable prices. This is why leading brands have optimised their display advertising, using new tactics to increase the relevance and success of their campaigns.

Branding 40

Branding Price Advertising Advertisers 40

Duct Tape Marketing

MARCH 20, 2019

Model for Marketing Maturity, Stage Three: Ignite written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite. This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow.

CRM 65

CRM Marketing Marketers Customer Journey 65

Unbounce

MARCH 20, 2019

Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign.

Automobile 145

Automobile Finance User-Generated Real Estate 145

Hubspot Marketing

MARCH 18, 2019

Whether you're a full-time graphic designer or simply someone who's interested in dabbling in design as a side project in her free time, it's critical you create a sleek graphic design portfolio to showcase your work to potential clients. A graphic design portfolio is typically the only element a client needs to see when choosing a graphic designer -- which means a portfolio is vital for proving your skill as a designer.

Non-Profit 134

Non-Profit Branding Personalized Marketing Communications 134

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications