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Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation.
Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading → The post The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More) appeared first on Content Marketing Institute.
I'll admit it: this post is incredibly timely for me. I recently watched The Social Dilemma on Netflix, a docu-drama that explores the potentially addictive qualities of social media. Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps. As a result of watching the film, I immediately deleted the Instagram app from my phone — but not my computer.
Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. However, growing your small business in the digital landscape isn’t easy.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption. Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.
More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading → The post How to Catch and Keep a Journalist in Content Marketing appeared first on Content Marketing Institute.
There's a fairly obscure album by a guitarist named Duck Baker called There's Something for Everyone in America. I don't know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. Image Source: Best Buy. Neither of those facts is particularly relevant to this article, but the album's title is. That idea that "there's something for everyone" doesn't just apply to America — nor does it have anything to do with what appears to be Lady Justice s
There's a fairly obscure album by a guitarist named Duck Baker called There's Something for Everyone in America. I don't know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. Image Source: Best Buy. Neither of those facts is particularly relevant to this article, but the album's title is. That idea that "there's something for everyone" doesn't just apply to America — nor does it have anything to do with what appears to be Lady Justice s
Improving your organic search presence isn’t for the faint of heart. Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. What does this mean for you? B2B marketers need to be savvier in developing a link building and content developing strategy. Search engines cater to users, not your website.
How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link. That’s where the Instagram swipe-up comes in. Engaging your followers is much easier when you can use Instagram’s swipe up feature to add a link right to your Instagram Story.
The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. Museum visits are mostly on-hold, live entertainment (e.g. concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience.
Throughout my career, I've worked at a company that was fully remote, a company that was partially remote, and several fully in-person organizations. Each company approached holiday parties differently. In fact, most of the remote organizations didn't even offer team bonding activities. While we've all probably participated in various holiday parties and team bonding events, those might not have been virtual.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Picture this. You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business.
LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. You might know the Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel.
LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on LinkedIn? In this guide, I’ll show you how to use LinkedIn Stories and share strategies you can start implementing today.
On Instagram, first impressions are everything. It’s why influencers spend so much time curating their grids and ensuring every post looks like it belongs to one cohesive, thematic collection. It’s why people like you and I think twice before posting something to our feed, just in case it deviates from everything else on our grids (and yes, people will notice).
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But maybe there’s a simple tool anyone could use to start to fix it. Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes.
Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. The report delivers insights about the true value organizations realize from their social media efforts. In modern organizations, we noted three key trends: Social media deepens relationships. Social media increases the efficiency of other business activities.
Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model. Continue reading → The post How to Measure the Value of Your Subscribers appeared first on Content Marketing Institute.
You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. Finding the best keyword, optimizing all parts of your video around that keyword, adding end cards, linking to other webpages and videos are just the tip of the iceberg when it comes to YouTube content creation.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
In the various speaking engagements and articles I’ve written in the past few years, I make no secret of the fact I have held 53 jobs. I did not love many of my roles. When I started to dig into the research about employee happiness, I discovered I am not alone. Gallup estimates that 53% of Americans feel similarly. An additional 13% are actively disengaged, meaning they report being miserable or as I say, “The employees stealing office supplies.”.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website. In order to get your website online, you will need a domain name and a web host.
More than one billion people around the world use Instagram every month for inspiration, connection and communication, and 90% of those people follow a business on the platform. Instagram engagement is imperative for today’s brands, and we’re working with Facebook to integrate Messenger API, which now provides support for Instagram messaging features.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. A lack of self-awareness in a boss or colleague is not just embarrassing; it is detrimental to an organization’s success.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.”. Regardless of what you call them, choosing the best merchant service isn’t easy. The “best” one is the one that is right for your specific business, and each of the following services offers particular features that may work for one company, but
Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading → The post What to Know About Google’s FAQ Rich Snippets appeared first on Content Marketing Institute.
Deciding to study computer science was one of the bravest and hardest things I have done. My family wanted me to study something that—as they saw it back then—would guarantee a better future for me. Coupled with the fact that I would be the first person in my family to go college, I was under enormous pressure to be successful. . My shyness and social awkwardness have always been my Achilles’ heel, but I ended up attending Texas Tech University and found myself in a lecture hall filled with almo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Unfortunately too many people are looking for work. So if you’re interviewing for a new job, it can be easy to get wrapped up in the excitement. And It’s tough to know what it’s really going to be like once you start. First, you should realize that the biggest predictor of job satisfaction is the relationship you have with your immediate manager and I know because I’ve had 53 jobs.
Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business. According to reputation management best practices , you should claim all the online listings you can, including local directories, social media , and authoritative sites such as government and educational domains.
Last week, Google hosted AMP Fest , a conference dedicated to all things AMP (Accelerated Mobile Pages) wherein they detailed changes to AMP features, updated developers on upcoming plans, and shared a bunch of success stories from AMP campaigns from a wide variety of industries. If you haven’t heard of AMP before, it’s a Google-led initiative to create better performing web pages for mobile users.
Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company. How does that relate to social media?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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