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Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.
Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer. That’s why tracking key influencer marketing metrics effectively has become crucial.
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess , a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only reshaped our approach but also led to an impressive 37% increase in sign-up conversions on our platform.
OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
If you struggle to convert website visitors into prospective customers, landing pages may be your missing piece. These targeted web pages guide visitors toward a specific action, boosting your market results and converting leads. Let's discuss what a landing page is used for and how to create the best one for your business' website.
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer.
“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.
“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.
Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?
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It can be challenging to juggle your marketing and e-commerce efforts without the right help, so where do you turn to? With the HubSpot Shopify integration, you can unify your data, automate campaigns, and manage leads like a pro.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? In this article, we'll explore creating video podcasts on YouTube. Why Should You Add YouTube to Your Podcasting Strategy? Podcasting has become an extremely popular media format, with millions of listeners tuning in to their favorite shows every day. […] The post How to Create YouTube Video Podcasts That Perform appeared first on Social Media Examiner.
“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.
In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. The answer? Inbound marketing is a strategic approach that organically attracts ideal customers through valuable content and engaging experiences.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.
Do you struggle to quantify the value of your services to clients? Not sure how to measure value on every project? In this article, you’ll discover how to make your value more obvious to clients. What Does Value-Economy Mean for Businesses? Value is subjective. What you value in your life probably is different from how […] The post How to Show the Value of Your Agency Services appeared first on Social Media Examiner.
Picture this: You’re in the middle of a social media crisis (oh no!), and you have thousands of messages flooding your inboxes. But wait! All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.
Social media has great potential to unite people. While this is the case, the same platform can unintentionally create exclusionary experiences when you overlook accessibility best practices. Most people can effortlessly scroll through social platforms, but not all can do the same. From individuals relying on accessibility aids to those requiring enhanced contrast in visuals and text, engaging with social media can be a source of frustration for some.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees. Not executive leadership, corporate employees, other customers or even social teams. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the brand account.
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What do you do when faced with an empty page? Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends or colleagues to doing a quick Google search. If you’re like me, you might pop into Pinterest and then get distracted for 30 minutes. That process is fine for a one or two-time situation, but when you have to repeat that every single time you need inspiration, it can become very frustrating very quickly.
Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. Google’s statement. A Google spokesperson told Search Engine Land this issue has already been resolved and that it only impacted a “small number of websites.” Google wrote: We’re aware of a very narrow iss
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Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It's an exciting time but also a bit overwhelming. You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment's notice.
Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving colla
What do you do when faced with an empty page? Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends or colleagues to doing a quick Google search. If you’re like me, you might pop into Pinterest and then get distracted for 30 minutes. That process is fine for a one or two-time situation, but when you have to repeat that every single time you need inspiration, it can become very frustrating very quickly.
Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.
Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline.
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business.
Think about the last time you saw a post from an influencer that made you stop scrolling. What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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