Aspiration Marketing

JUNE 1, 2023

Are you tired of the same old marketing strategies that leave your target audience uninspired and uninterested? Look no further than webinar marketing. The new kid on the block is taking the marketing world by storm. We'll dive deep into the benefits of webinar marketing and why it's a must-have in every business's marketing strategy. From increased reach and audience engagement to cost-effective marketing, webinars are the gift that keeps on giving.

Marketing Strategy 263

Marketing Strategy Marketing Marketers Inbound Marketing 263

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.

Market Research 118

Market Research Education Marketing Strategy Advertising 118

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money.

Content Marketing 122

Content Marketing Inbound Marketing Marketing Marketers 122

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also use this framework to figure out how to best use GA4 within your organization.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Litmus

MAY 31, 2023

You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. News headlines Beep boop. It’s robot time. Did someone say cheese? Email Client Market Share News headlines Google launches blue checkmarks for brands verified with Brand Indicators for Message Identification (BIMI) in Gmail.

Email Marketing 84

Email Marketing Gen Z Marketing Marketers 84

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketing Marketers User-Generated 80

Aspiration Marketing

MAY 30, 2023

Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.

Customer 218

Customer Marketing Marketers 218

Buffer Marketing

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Short-form video snuck up on us, becoming the most consumed online content in a few years. It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media.

User-Generated 87

User-Generated Entertainment Shoppers Fashion 87

Martech

MAY 30, 2023

“Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many successful campaigns today. It’s crucial to offer your target audience the support they need when they need it. This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place.

Marketing 93

Marketing Marketers Customer Journey Customer 93

Trade Press Services Newsletter

JUNE 1, 2023

The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you’re not already monitoring your competitors, it’s time to start. Spying on your competition isn’t as nefarious as it seems. Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts.

Transform 130

Transform Communications SEO Marketing Strategy 130

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Aspiration Marketing

MAY 31, 2023

In today's job market, it's crucial to prioritize employer branding and recruitment. As companies seek to attract top talent and candidates search for their ideal employer, optimizing these processes is key to building a successful team. However, with the rise of Artificial Intelligence (AI), these components are undergoing a significant transformation.

Transform 214

Transform Branding Marketing Marketers 214

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. In fact, it is astonishing, unique, surprising, and, well … amazing! It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. It’s an amazing story in itself!

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Caption writing, image sourcing, responding to followers…the list goes on. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.

User-Generated 139

User-Generated Retail Non-Profit Price 139

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Aspiration Marketing

MAY 30, 2023

Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.

Customer 130

Customer Marketing Marketers 130

Content Marketing Institute

JUNE 1, 2023

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram.

Place 137

Place 137

Search Engine Journal

MAY 31, 2023

Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.

Analytics 133

Analytics 133

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers our ChatBot sits on top of OpenAI’s ChatGPT.

SEO 124

SEO Search Marketers Content Marketing Marketing 124

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape.

Communications 122

Communications PR Transform Law 122

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 119

Whitepaper eBook User-Generated Marketing 119

Search Engine Journal

MAY 30, 2023

Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide. The post Local Landing Pages: A Strategy For Ranking Local Search Terms appeared first on Search Engine Journal.

SEO 127

SEO 127

Search Engine Land

JUNE 2, 2023

Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Your content can reach and impact your ideal customer whether they just discovered your brand through your blog or are stuck on your product/service page weighing a purchase – and every stage between those two bookends.

Whitepaper 120

Whitepaper eBook Education Place 120

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

MAY 30, 2023

The metaverse. Immersive reality. Virtual reality. We still haven’t 100% agreed on what to call this digital experience channel. That may be because they are the future of online life and we don’t know exactly what that future will look like. Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study.

Fashion 119

Fashion Marketing Marketers Entertainment 119

Hubspot Marketing

MAY 31, 2023

Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Several well-known functions exist to help you look up specific matches within a dataset, like VLookup. But functions like VLookup had certain limitations, so Microsoft recently introduced the XLookup function to Excel.

User-Generated 116

User-Generated Place 116

Search Engine Journal

MAY 31, 2023

Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared first on Search Engine Journal.

125

125

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.

Digital Marketing 116

Digital Marketing CMO B2C Marketing 116

Content Marketing Institute

MAY 31, 2023

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.

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111

Search Engine Journal

MAY 29, 2023

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.

Analytics 125

Analytics SEO 125

Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers?

New Markets 111

New Markets Copywriting Digital Marketing Marketing 111

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications