Adobe Experience Cloud Blog

FEBRUARY 15, 2018

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment? As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. In this blog, I’ll outline five tips to help your marketing and legal teams work better together. Help Me Help You.

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Law Energy Thought Leadership Education 265

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?".

Logistics 263

Logistics eBook Marketing Marketers 263

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Let’s jump right in.

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Promotion Branding Place Content Marketing 167

Marketing Insider Group

JANUARY 9, 2018

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

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Marketing Marketers Content Marketing 223

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

Branding

Duct Tape Marketing

OCTOBER 30, 2018

Why Partnerships Are Your Secret Weapon to Building Referrals written by John Jantsch read more at Duct Tape Marketing. Generating referrals is the key to securing your business’s long-term success, and it can feel like a pretty massive undertaking. One way to lighten the load and help you to create a more sustainable stream of referrals is to build partnerships. Why go it alone when you could instead join forces with other business owners and make the referral process easier for both of you?

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Copywriting Customer Acquisition Advertising Advertisers 135

Litmus

DECEMBER 5, 2018

Heads-up, email geeks! The Gmail Promotions tab has gotten a major update that you shouldn’t miss. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals. . The new Gmail Promotions tab. strengthens the future of personal. email: amplifying the most valuable. parts of the best B2C email. Jordan Grossman. Product Manager, Gmail.

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Promotion Shipping B2C Email Marketing 102

Neil Patel

MAY 30, 2018

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index.

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Branding Entertainment SEO Place 123

Hubspot Marketing

JANUARY 5, 2018

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.

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Finance Advertising Advertisers Price 253

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them). I compiled this list of the tips and tools that will help even novice marketers create highly effective webinar content.

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Price B2C Health Social Media Marketing 218

Content Marketing Institute

SEPTEMBER 28, 2018

If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same. Sure, “listening” can convey deeper meaning; however, these words are used interchangeably.

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Content Marketing Marketing Marketers Branding 111

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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Branding

Adobe Experience Cloud Blog

DECEMBER 14, 2018

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). As digital-savvy customers expect more sophisticated and personalized experiences, marketers can lean on AI advancements to seamlessly deliver what they crave.

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Transform Thought Leadership Marketing Mix Customer 134

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content.

Communications 111

Communications Place Product Branding 111

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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Content Marketing Branding Marketing Marketers 111

Marketing Insider Group

FEBRUARY 16, 2018

For the 162nd episode of The Marketing Book Podcast, I interviewed Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year […]. The post Weekend Reading: “Do Good” By Anne Bahr Thompson appeared first on Marketing Insider Group. Marketing Strategy

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Branding Marketing Strategy Marketing Marketers 115

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Branding

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).

Real Estate 111

Real Estate Finance CMO B2C 111

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies. Below are three skills that you’ll have to master to be a successful email marketer a post-GDPR world: 1. Get compliant and stay compliant. GDPR came into effect months ago.

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Law eBook Email Marketing Branding 99

Adams & Knight Marketing

JUNE 18, 2018

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards.

Advertising 130

Advertising Advertisers Copywriting Health 130

Neil Patel

DECEMBER 18, 2018

Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.

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eBook PR Customer Acquisition B2C 111

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

Marketing

Hubspot Marketing

AUGUST 15, 2018

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”.

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Non-Profit B2C Energy Education 145

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?

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Social Media Marketing Marketing Plan Content Marketing Key Performance Indicator 110

Content Marketing Institute

JANUARY 12, 2018

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Digital Marketing Content Marketing PR 111

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. You’ll attract new customers, learn from your competitors, and engage with current customers. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Spending at least some of your marketing time improving your social media channels is a smart investment.

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Thought Leadership Education Customer Branding 134

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Communications

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?”. The simple answer is high-quality content serves both audience and business. “It’s It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso.

Content Marketing 111

Content Marketing Branding Key Performance Indicator Copywriting 111

Content Marketing Institute

MARCH 12, 2018

Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.”. Do we need to bleed when we write? When you reframe writing as a practice, you can sit in the discomfort of knowing it’s never going to be completely easy. One of the joys of writing is that as soon as you reach the next level, the next mountain peak is staring at you.

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Law Customer Place Branding 111

Marketing Insider Group

OCTOBER 22, 2018

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large part, because it’s both rooted in common sense and it embodies the modern in “modern marketing.” ” But actually being […].

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Analytics Marketing Strategy Digital Marketing Marketing 111

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? A good tool that saves you hours of time (and money). OK, maybe that’s just me. I absolutely love online tools that help automate tedious tasks. A good tool gives an amazing ROI while simultaneously improving the output of your work. In this article, I share seven of my favorite content marketing and SEO tools. Let’s dive in! HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online.

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Content Marketing SEO Management Analytics 111

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

Marketing

Litmus

OCTOBER 26, 2018

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app.

Real Estate 85

Real Estate Email Marketing Retail Branding 85

Adams & Knight Marketing

MAY 30, 2018

Adams & Knight, an integrated, digital marketing agency, was recently honored with two Gold Lamplighter Awards by the New England Society for Healthcare Communications (NESHCo).

Marketing 130

Marketing Marketers Digital Marketing Communications 130

Neil Patel

DECEMBER 4, 2018

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts. You know… one of those images like the one above. And if you are wondering, that isn’t my car.

Advertising 111

Advertising Advertisers Promotion Product 111

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

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Video Marketing Transform Law Marketing 145

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