Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 101

Influencer Marketing Transform Marketing Marketers 101

Duct Tape Marketing

JULY 28, 2020

How to Get Started in Influencer Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neal Schaffer. In this episode of the Duct Tape Marketing Podcast , I interview Neal Schaffer, author of The Age of Influence: The Power of Influencers to Elevate Your Brand.

Influencer Marketing 97

Influencer Marketing Education Social Media Marketing Marketing 97

Martech

JANUARY 25, 2022

.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 Small-scale influencers were shown to have the highest engagement with audiences.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Education 98

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight. Here’s why.

Influencer Marketing 102

Influencer Marketing Branding User-Generated Marketing 102

Adobe Experience Cloud Blog

MAY 11, 2017

Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal.

Influencer Marketing 134

Influencer Marketing Thought Leadership Health Education 134

Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

Influencer Marketing 123

Influencer Marketing Branding Finance Marketing 123

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 109

Influencer Marketing Health Transform Marketing 109

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. Let me explain. And they are very pricey to work with.

Gen Z 119

Gen Z Influencer Marketing PR User-Generated 119

Businesses Grow

NOVEMBER 13, 2023

By the way, Ed is Executive Director of Market Research Institute International. According to eMarketer data , influencer marketing ad spend outpaced social media ad spending last year, with influencer marketing having a 20.3% I wrote the book because I was fascinated that influence was becoming democratized.

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Hubspot Marketing

OCTOBER 3, 2022

The top types of creators are educational creators, bloggers, coaches, writers, and artists. The most common types of content marketers hire creators to make are educational content, unboxing or reveals, and testimonials. The top earning types of creators are educational creators, coaches, podcasters, influencers, and marketers.

Gen Z 130

Gen Z Influencer Marketing Education Marketing 130

Buffer Marketing

APRIL 23, 2024

For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).  ” Ryan Prior , Head of Marketing at Modash (a platform marketers can use to track influencer marketing campaigns), says.

Influencer Marketing 102

Influencer Marketing Social Media Marketing Price Fashion 102

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 127

B2C Market Trends Marketing Marketers 127

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Calvyn Lee Blog

JANUARY 28, 2023

To help with boosting exposure, the platform launched the contextual advertising program Pulse, giving marketers the opportunity to place ads adjacent to trending, highly-engaging, and relevant content. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. But their phenomenal success spotlights the immense opportunity B2B content marketing presents.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Martech

FEBRUARY 22, 2024

Integrate these data-driven insights into decision-making processes and be flexible and willing to adapt your strategies based on changing market dynamics. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Target Market 108

Target Market Advertising Advertisers Neuromarketing 108

Businesses Grow

MARCH 11, 2024

First, let’s be clear that when I say “community,” I mean either building or partnering with an online or offline community who: know each other gather for s unified purpose participate in the direction and evolution of the community This is different than influencer marketing, which I probably need to address in a separate post.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Hubspot Marketing

JANUARY 29, 2024

They often yield more success for marketers than if they were to work with celebrities or macro-influencers. Of the marketers who worked with influencers and creators in 2023, 64% worked with micro-influencers , making them the most popular choice for influencer marketers.

Gen Z 119

Gen Z User-Generated Education Food 119

Buffer Marketing

FEBRUARY 27, 2024

  After the shows, she taps into the #creatorteatalk hashtag on LinkedIn, where listeners engage on the latest episodes.   “I started The BIPOC Creator Community because there is a huge opportunity and equity gap involving creators of color in influencer marketing and advertising,” Gadley told Buffer.

Gen Z 102

Gen Z Branding Influencer Marketing Fashion 102

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

Branding 96

Branding Gen Z Fashion Food 96

Digital Marketer

MARCH 1, 2024

Influencer Marketing The influencer marketing industry is now at $21.1 So, in this era when everyone relies on social media, influencers can help you reach your goals quite effortlessly. 89% of marketers say that webinars perform better than other channels when it comes to producing qualified leads.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. This post digs into the top YouTube influencers of all shapes and sizes and why they’re notable. Table of contents: Who are YouTube influencers? This includes long-form educational videos, recipes and product reviews.

Transform 100

Transform Influencer Marketing Education Entertainment 100

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise’s X-factor is its personable (and sometimes humorous) educational content. With email marketing, you reach your customers directly, provide timely updates, share educational content, and promote relevant products or services. Besides the free brand publicity, this post got 112 reposts, 156 likes, and five saves.

Marketing 109

Marketing Marketers User-Generated Influencer Marketing 109

Hubspot Marketing

AUGUST 1, 2022

This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more. Check them out below.

eCommerce 136

eCommerce Fashion Retail Health 136

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies.

eCommerce 110

eCommerce Transform Retail Shoppers 110

Hubspot Marketing

JULY 30, 2023

According to social media marketers who do it, the top strategies are including relevant keywords and hashtags in your posts and bio, making sure your username is easy to search for, and making sure your username is consistent across accounts. Brands swap out celebrities for micro-influencers. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Sprout Social

MAY 15, 2024

Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Influencer marketing Using smart filters to sort through vetted creators and influencers whose profiles have been analyzed as a potential fit for your brand.

Social Media Marketing 111

Social Media Marketing Communications User-Generated Management 111

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. M TikTok: 210.8K

Fashion 92

Fashion COS Influencer Marketing Advertising 92

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. This not only boosts their visibility and combats stigma but also educates the public on crucial mental health issues. The more your graphics are shared, the wider the reach of your educational messages.

Health 52

Health Transform Education Marketing 52

Businesses Grow

MAY 30, 2023

Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Martech

SEPTEMBER 26, 2022

Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest. Experiential marketing. Experiential marketing is sometimes called engagement marketing or participation marketing.

Transform 111

Transform B2C Finance Affiliate Marketing 111

Lynton Web

MARCH 20, 2024

Consider age, gender, location, income level, education, and occupation. Influencer Marketing: Partner with influencers who have a strong following among your target audience. Analyze your existing customer base and look for common traits. What problems does your product or service solve?

Fashion 59

Fashion Health Millennials Education 59

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. The Influencer industry will continue to grow and remain one of the most popular avenues for brands looking to connect with their audiences.

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 133

Inbound Marketing Whitepaper Real Estate Non-Profit 133

Hootsuite

OCTOBER 25, 2021

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. By focusing on education, you add instant value. Did you meet your goal?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94