Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
Hubspot Marketing
JANUARY 19, 2024
Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. However, not every creator crafts content to promote a brand or generate income.
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