Exposure Ninja

OCTOBER 2, 2023

Let’s start with the foundation for any digital marketing efforts — content marketing. Content Marketing Examples Content marketing refers to the content on your website, any blogs you write for your site or other sites and any digital PR campaigns you create. million visitors per month.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

MAY 17, 2022

Provide value and education (not ask for a sale). Focus on education, without being pushy for sales. Run an influencer marketing campaign and use what your partners create on your own profile. Make people aware of your products. MOFU: Middle of Funnel. Includes: Desire. Show how you’re different from the competition.

User-Generated 120

User-Generated Social Media Marketing PR Customer loyalty 120

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. Education app Headway knows its followers care about personal growth. Borrow trust for fast results with influencer marketing.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hootsuite

SEPTEMBER 6, 2023

Educating yourself about content on newer or growing platforms (for example, Threads ) is an asset here. When explaining your plan, include budget for content creation, software and tools, paid social media campaigns and influencer marketing as well as training and development. First, you’ve got to find the right influencers.

Management 104

Management Social Media Marketing Communications Analytics 104

On24- CMO Confessions

JANUARY 14, 2021

In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing. On today’s episode, I’m joined by Evy Lyons, CMO at Traackr, a data-driven influencer marketing platform. Evy Lyons: Thank you.

CMO 52

CMO B2C Influencer Marketing Communications 52

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Due to its robust features built for enterprise-size organizations, BigCommerce stands out as a dynamic ecommerce platform.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 102

Influencer Marketing Branding Whitepaper Thought Leadership 102

Duct Tape Marketing

APRIL 26, 2016

While that may sound a bit counterintuitive it springs from the fact that marketers today have something like sixteen channels to choose from in order to create awareness and ultimately grow their businesses. (I Now, before I go much further let me say that by content I mean, long, deep, dramatic, useful, dare I say epic, educational content.

PR 53

PR Advertising Advertisers SEO 53

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Due to its robust features built for enterprise-size organizations, BigCommerce stands out as a dynamic ecommerce platform.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Marketing Insider Group

MAY 22, 2012

Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing - by Mark Schaefer (@ MarkwSchaefer ). For more on this topic, you can also check out the simply titled “ Content Marketing ” by Rebecca Lieb (@ LiebLink ) who is also a respected analyst from the Altimeter Group.

PR 104

PR Marketing Marketers eBook 104

Businesses Grow

DECEMBER 18, 2023

One of the worst PR meltdowns I have ever seen. It sounded like a lot of fun, so I eagerly joined as part of my ongoing education in brand communities. “If you’re going to abandon it (probably because someone in marketing could not describe the value to leadership) then you HAVE to close the server. So, this is bad.

Branding 115

Branding PR CMO Education 115

Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations Category on Duct Tape Marketing.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Power Digital Marketing

MARCH 30, 2020

Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis. Amazon Marketing During the COVID-19 Crisis. An ask for help.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 80

Inbound Marketing PR Manufacturing Marketing 80

Hubspot Marketing

OCTOBER 17, 2023

Influencers will take the center stage. Influencer marketing has been a leading B2C marketing strategy this year. Tim suggests that, “Influencers should adopt a subtle and relatable approach, favoring shorter content on platforms like TikTok, YouTube, and LinkedIn to build awareness and educate their audience.

Affiliate Marketing 116

Affiliate Marketing Market Trends B2C Transform 116

Exposure Ninja

JUNE 23, 2022

Which Skills Do You Need for Digital Marketing Success? Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities. Free Influencer Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

JANUARY 6, 2020

ANA Masters of B2B Marketing. ANA, the Association of National Advertisers, runs several events throughout the year across the US covering influencer marketing, branding, data, advertising, and marketing law. Their B2B marketing conference is a must for professionals in B2B marketing to learn from top brand CMOs.

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Sprout Social

FEBRUARY 25, 2020

For example, the influencer marketing platform Grin created an infographic on the ROI of influencer marketing. In addition to publishing this infographic on their blog, they also submitted it to other authority sites including Egg Marketing PR, Venngage and Smart Insights. Educate your audience.

Influencer Marketing 119

Influencer Marketing Marketing Marketers Education 119

Marketing Insider Group

FEBRUARY 3, 2022

the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. As I’ve explained so many times, Marketing is about understanding the needs of an audience, and helping them to become educated about the best way to solve that problem. They are wrong!

Marketing Strategy 116

Marketing Strategy Marketing Marketers PR 116

Exposure Ninja

OCTOBER 16, 2023

TikTok would be an ideal place to market your product, with ads across other social media platforms, influencer marketing campaigns and potentially a more playful tone of voice and website. The consumer part of the 7 Cs also uses the compass model: N : Needs E : Education S : Security W : Wants.

Price 52

Price Promotion Marketing Marketers 52

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program. This is part of the relatively new wave of influencer marketing. Inbound Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hootsuite

AUGUST 6, 2021

They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. These extra responsibilities got dumped on every social marketer’s desk without warning, and most of them are told to adapt without any extra education. These are senior team members. Wasn’t intentional at the beginning!

Management 130

Management Marketing Marketers Key Performance Indicator 130

Hootsuite

JUNE 21, 2023

Here’s what you should include in your social media marketing portfolio. Introduce yourself and your experience Your social media manager portfolio should provide a brief overview of your education and experience in the field. Source: Jav Diaz How you style this section is up to you.

Social Media Marketing 99

Social Media Marketing Management Analytics Copywriting 99

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. It advised us to do influencer marketing and it also advised us to do a social media campaign. It’s been quite educational around. [00:32:55] This week I’m delighted to have James Thomson co-host with me. Thanks, Pete.

Marketing 126

Marketing Marketers Entertainment Transform 126

Duct Tape Marketing

MARCH 1, 2016

Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and subscribers. Email Marketing – This includes the use of targeted and automated email campaigns based on conversion actions. This is not a sales presentation; it’s an education and value add tool.

Non-Profit 51

Non-Profit eBook Education User-Generated 51

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. Social media has made investment education more accessible.

Retail 87

Retail Gen Z Thought Leadership Health 87

Content Marketing Institute

AUGUST 14, 2018

I’d love to see the end of overpromising educational webinar content and then delivering thinly veiled sales pitches. Expect to be strong : Podcasting , audio content, and audio marketing. Stop overpromising education for a thinly veiled sales pitch. Expect to be strong: Influencer marketing, paid promotion, and social video.

Content Marketing 96

Content Marketing Marketing Marketers Education 96