Sprout Social

JANUARY 16, 2025

Instead, bring your audience on a journey with your brand, helping them imagine whats possible with your products. We dont need to be prescriptive about how to use the product, but rather inspire. Our content is geared toward both children and adults and supports our mission to help parents and educators raise creatively-alive kids.

Gen Z

Martech

MARCH 19, 2025

His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Today, marketing faces its own shift.

Transform

Backlinko

NOVEMBER 1, 2024

how to fix a leaky roof) Commercial: Looking for features, offers, or options of products or services, or to compare specific products or services (e.g., 24/7 roofers in Dallas) Transactional: Looking to buy a product or hire a company for a service (e.g., For detailed reports on your keyword rankings, use a tool like Semrush.

SEO

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Whether it’s a blog post, video, tool or product page, each piece should help them move forward. ” These are crucial moments for driving conversions.

Customer

Sprout Social

JULY 18, 2025

Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. million Aussie social media users, many of whom use these platforms to search for new products and services, learn about brands and head to the checkout.

Retail

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.65% Education Social Media Benchmarks The education industry has started extensively leveraging social media to disseminate information and engage with students and guardians. Informational videos and educational webinars are highly effective. Facebook posts per week: 3.4 on weekdays.

Transform

Vertical Response

NOVEMBER 20, 2024

Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results. It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.

Email Marketing

Lusha

DECEMBER 9, 2024

It involves contacting people or companies who might not be looking for your product but fit your ideal customer profile. By tracking key performance indicators (KPIs) like: Open rates Click-through rates Conversion rates You can understand what’s working and what’s not.

Key Performance Indicator

SocialPilot

JUNE 27, 2025

Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. Plan Content That Educates, Entertains, Inspires, and Sells Not every post needs to promote—but every post needs to serve a purpose. Focus on the ones that tie to intent and action.

Thought Leadership

Hootsuite

JULY 15, 2025

Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. Download now What are social media KPIs? Source: @ubccreativewriting 6.

Analytics

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? Examples of personalization in email: Product images that you recently browsed in a follow-up campaign. Introducing a new product similar to one you’ve looked at. An email campaign planning template is a compass for an email as it goes through the production process.

Copywriting

Hubspot Marketing

JULY 23, 2025

Paid plans for its core products start at $15/seat/month. Training platform: LMN includes Greenius, a professional development platform designed for green industry education. HubSpot's mobile app works offline and syncs automatically when connectivity returns, ensuring field teams stay productive regardless of location.

CRM

Vertical Response

JUNE 4, 2025

Having a branded approach ensures that all products and communications are easily recognizable and associated with your company, reinforcing a unified and memorable presence. Most companies use promotional emails to boost awareness and engagement, especially for events or product launches.

Branding

Hootsuite

DECEMBER 3, 2024

All of this can help guide your content strategy, brand voice , and even your product development process. It’s the people who are most likely to actually buy your product and services. We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals.

Analytics

Welcome Software

JULY 3, 2025

But with AI showing no sign of slowing down, all you can do is educate yourself and keep up with the KardAIshians (lol). product launch, seasonal promotion, awareness drive).** ## 2. Include key performance indicators (KPIs) and success metrics.** ## 3. Some of you may be thinking: " Wait, whaaaaaat?

User-Generated

Lusha

NOVEMBER 18, 2024

Sales Engagement Platforms : Outreach and SalesLoft help sales teams automate and personalize outreach, track engagement, and improve sales productivity. A study by Boston Consulting Group found that companies with strong RevOps: Increased sales productivity by 10-20% Reduced go-to-market expenses by 30% These aren’t small improvements.

CRM

Lynton Web

JANUARY 29, 2025

Whether it's financial incentives, educational resources, product discounts, or exclusive access to new features, ensure the rewards are both attainable and valuable to partners. Set key performance indicators (KPIs) to evaluate the success of your loyalty program.

Transform

Search Engine Land

JULY 26, 2024

As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. The way we shop online is changing The latest data from Google shows that roughly 53% of customers conduct online research before purchasing a product or service. That much is obvious.

Branding

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Buffer Marketing

NOVEMBER 25, 2024

In return, brands pay influencers a flat fee, sales commission, gifted products, or a combination of these. So, some superfans of gaming YouTuber Ninja might buy a skincare product he mentions, but most of his audience probably won't. Influencer posts are the number one way to get consumers to try new products, according to IZEA.

Influencer Marketing

Lusha

NOVEMBER 18, 2024

A good sales strategy has several key parts: Target market identification: Who are your ideal customers? Value proposition: How does your product or service uniquely solve your customers’ problems? This lets you identify which companies are actively researching topics related to your industry, product, or service.

CRM

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. Ready to dive in? Clicks and click-through rates.

Key Performance Indicator

Marketing Insider Group

SEPTEMBER 2, 2020

While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships. It was mainly responsible for product launch campaigns and advertising initiatives. The first step is education.

CMO

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Here, you want to position your product or service as the best choice. The focus is on visibility and engagement.

Customer Journey

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Content Marketing

Hubspot Marketing

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Boost conversions. Blog Content Marketing.

Content Marketing

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Trade shows or expositions (expos) are large events organized around a specific industry or type of product, such as sales technology or medical devices. potential customers. Pop-Up Shops.

Event Marketing

Hubspot Marketing

DECEMBER 12, 2022

Promote products. Educate your audience. Take a look at several key performance indicators (KPIs) like profile views, video views, video likes, and follower growth to see if you're inching closer to your goals. Here are a few common goals: Build an engaged community. Increase brand awareness. Improve brand image.

Branding

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Often known as hard skills , technical skills are easily defined and measured competencies you gain through training or education. Video and audio production. Product management. Photography.

Copywriting

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Production. Click To Tweet.

Video Marketing

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. If there is existing demand in the market, you can capture it and guide potential customers to your products and services. If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Demand capture.

Thought Leadership

Sprout Social

DECEMBER 8, 2022

Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Show your audience how your product is made, or how to make something with your product. It’s an educational moment within an immersive visual experience. New product updates. ♬ Master – Nima.

Education

Sprout Social

OCTOBER 14, 2020

Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. They’re a great way to introduce a product or service to new audiences and help existing customers troubleshoot or enhance their experience with the product. Is your video inspirational, serious, educational or casual?

Key Performance Indicator

Search Engine Land

SEPTEMBER 15, 2023

This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. Define key performance indicators (KPIs): Identify metrics that will be used to evaluate success. But managing client expectations remains critical.

Management

Marketing Insider Group

MAY 17, 2021

Your audience expects content that educates them and talks about their challenges, so you need to plan out what content to create for your target audience and why with buyer personas. Productivity and throughput will be an issue, and you won’t have a set of KPIs (key performance indicators) to measure content marketing ROI.

Marketing Plan