Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. By analyzing data and making data-driven decisions, we can optimize our marketing strategies for maximum effectiveness.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? Kareo Kareo creates software for managing medical practices.

Whitepaper 96

Whitepaper eBook SEO Education 96

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I ended up taking a job with a mid-sized RIA (registered investment advisor) that managed about $25 billion at the time. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

MAY 31, 2023

Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective. This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. Consideration.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. Take lead management to the next level. Hear your customers. Use content to build relationships.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Consideration.

Whitepaper 98

Whitepaper Email Marketing Customer Journey Education 98

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Take monday.com once more.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. Attractive to users and full of advantages for managers, interactive content is already used by about 62% of digital marketers, according to a study by DemandGen.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Neil Patel

DECEMBER 1, 2021

If you’re new to medical SEO, it can be a lot to manage. SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. If you’re serious about making an impact online, SEO provides a relatively straightforward path to marketing success, as long as you know what to focus on.

SEO 107

SEO Whitepaper Health Law 107

Orbit Media Studios

JUNE 20, 2023

Content strategy ends up meaning different things to different folks. This makes it hard to define and measure, which is never a good thing in marketing. To me, that strategy definition will help guide the content plan, where decisions around channels, topics, and publishing frequency/volume are reflected.”

Whitepaper 82

Whitepaper Content Marketing Management Education 82

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Litmus

OCTOBER 25, 2022

Day one just got under way, kicking off two days of action-packed education and inspiration. As marketers, we can provide that with relevant experiences—like offers, rewards, and most importantly, personalization. Attrition is rising, in part because marketing teams feel like order takers, with too many capabilities.

Whitepaper 90

Whitepaper Email Marketing Marketing Mix Management 90

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. In 2016, YouTube released a whitepaper that made some waves. Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Help Self-Educating Customers. 3 Ways To Manage Help Customers Manage The Toll Road.

Whitepaper 84

Whitepaper Customer Thought Leadership Energy 84

Neil Patel

DECEMBER 3, 2021

Subject matter experts can go a long way in improving efficiencies in your content marketing strategy. Becoming a subject matter expert starts with subject matter expertise; the only way to become a subject matter expert is through learning on your own and becoming educated in your field. Streamline Content Creation.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hubspot Marketing

APRIL 21, 2022

But coming up with the actual topics that make for a highly targeted content strategy isn't that easy. However, content mapping with the audience in mind can help you put together a strategy in a more manageable way. Whitepapers. Educate your audience. “We Diona Kidd (Managing Partner, Knowmad ).

Price 145

Price CRM Marketing Marketers 145

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. My name is Cody McDaniel, and I'm an SEO manager at Obility. Well, "email marketing" is a pretty broad term. Video Transcription.

SEO 60

SEO Whitepaper User-Generated B2C 60

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Duct Tape Marketing

OCTOBER 9, 2015

Just as marketing strategies are built around buyer personas, it’s possible to segment your email list using persona data as well. Here’s a sample of email marketing tools that can help you manage this task: MailChimp offers a “send time optimization” feature, so you can implement and test using your list as a source of information.

Whitepaper 70

Whitepaper Copywriting Analytics Email Marketing 70

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Litmus

FEBRUARY 17, 2021

What kind of list management and segmentation features are you looking for? Do you need a customer relationship management (CRM) feature? Which email metrics do you need to measure success and optimize your strategy? Create an email marketing strategy. More educated leads. Review and vet solutions.

CRM 86

CRM Email Marketing Whitepaper Customer loyalty 86

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? They said sales and marketing.

Energy 53

Energy Whitepaper Health Transform 53

Duct Tape Marketing

JUNE 1, 2023

Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder. Or even something like a white paper or an ebook. It's a technology that you're reading about.

Product 60

Product Whitepaper Product Marketing Management 60

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. He just pinged me today to be on this show and it's called Belonging to the Brand, why Community is the Last Great Marketing Strategy.

Whitepaper 82

Whitepaper B2C Real Estate Marketing Strategy 82

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Sprout Social

NOVEMBER 15, 2016

These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. Downloads of a whitepaper or app. For example: Newsletter sign-ups.

Transform 96

Transform Entertainment User-Generated Whitepaper 96

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Sachs Marketing Group

JUNE 21, 2023

When customers see a company consistently providing content that is educational, entertaining, or solves their problems, they are more likely to recall that brand when they need the products or services it offers. Additionally, content marketing allows for a more organic development of brand reputation. This is key to standing out.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Duct Tape Marketing

JUNE 2, 2016

It is attended by thousands of technicians, R&D scientists, professors and students and engineers, as well as tech support, sales, and marketing specialists, manufacturing managers and supervisors. This event provides exhibits, presentation of technical white papers and a host of program presenters linked to the plastics industry.

Real Estate 45

Real Estate Whitepaper Manufacturing Energy 45

Rock Content

MAY 8, 2016

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. They managed to grow their audience by more than 500% in just two years.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Duct Tape Marketing

AUGUST 10, 2022

You know, so many white papers, so many webinars, so many podcasts to listen to so many experts to consult. It's a different set of things that the customer struggles with, that we as salespeople need to learn to deal with and to manage through. It's called the marketing strategy assessment.

Customer 69

Customer Whitepaper Place Manufacturing 69

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110