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When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven whitepaper. Longer than your typical blog post and more in-depth than an ebook, a whitepaper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.
Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Deep engagement for consideration : Provide in-depth resources, whitepapers and expert webinars that address potential customers’ specific pain points and questions.
Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Here are five actionable tips to help you get started.
Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.
It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. What exactly is the middle of the funnel? In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales.
Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?
Video content : Producing videos to educate, entertain or inform your audience. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others.
Content can help your sales teams engage more deeply with their prospects, can improve the success of marketing automation , and can help educate and retain existing clients. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Convert Mid-Funnel Leads.
So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.
Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They can also take a complex problem or solution and make it more manageable. Video is great for B2B marketing because it can be educational without being boring. E-Books or Whitepapers. PDF Checklists.
By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.
Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a whitepaper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.
For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?
We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Psst: Need help getting started?
Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I ended up taking a job with a mid-sized RIA (registered investment advisor) that managed about $25 billion at the time. No firm wants to get audited or fined.
Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Clear and compelling content The emails within your workflow should deliver value at every step, whether through educational content, product insights or personalized solutions to common pain points.
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.
Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or whitepapers that address their pain points or offer solutions.
But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. Timing matters.
A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. For late filers, showcase your ability to manage complex returns efficiently, even under tight deadlines. trillion in 2024 to $35.86
And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. The whitepaper also goes into a few cases studies of companies that are executing on their social media plans and achieving real results. You can download it for free but here is a quick summary.
When using it in the first stage, the post should be educational in tone with very little to no call to action. Todoist offers a software that helps you manage your to-do list. And a business manager who needs a way to track productivity might read this and forward the useful information. Example: Todoist. Example: Pinterest.
Writing educational, helpful content can be useful in building trust. Infographics are easy to consume, but customers will read long articles and whitepapers as long as they are interesting and helpful. This is the new marketing: it’s more about educating than broadcasting. Step in your customer’s shoes.
He also discusses why, in an economic crisis, it is even more important to invest in the education of sales teams. the book discusses competitive positioning, sales management and marketing ROI using charts, graphics and short copy. 5 Steps to a WhitePaper that Pulls in the Perfect Prospect. Offered by Moderandi Inc.,
Here’s the bad news: there are no silver bullets or easy 3-step magic whitepapers for how to transform your company into a modern marketing giant (sorry!). Document and communicate your data model and lead management processes : And, be sure to update them. I know that sounds boring. You have to do both. Suck it up.
In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.
.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a whitepaper from 2012, which referenced the original statistic in a 1998 university study.
It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult to manage. What is the middle of the funnel? Additionally, data quality directly affects lead quality. Marketing can alleviate this problem to an extent.
Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 best practices together for a full day, educational event. cjablonski : Marketers must manage and engage relationships with buyers. Tags: Demand Generation Lead Management sales 2.0
Downloading an ebook or whitepaper. Blog content should be educational and informative, helpful, or inspiring. This is the tool we use to manage the one we use to manage all our client’s content. The next step could be: Visiting another page on your website, such as your products or services page.
A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. They also become a nightmare to manage. I spoke to Travis Tyler , Senior Social Media Manager at Motion, about building a social calendar. His best advice?
Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. While it sounds easy to find writers, it can be difficult for content managers to narrow the search for a competent writer. million writers to choose from.
Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. There is no shortage of ideas for relevant, interesting and useful content: Create in-depth whitepapers with pertinent industry statistics and original research.
Help Self-Educating Customers. By 2020, customers will manage 85% of their buying relationship without talking to a human, indicating decision makers will count on content more than ever. 3 Ways To Manage Help Customers Manage The Toll Road. HubSpot State of Inbound, 2014). Gartner Research). Use ‘Content Bait.’
Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, whitepapers and more. A little copy-paste work (and some copyediting) makes this option accessible to any social media manager. Talk about two-for-one content!
Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. How to manage customer experience disconnects in your marketing campaigns. Source: Hussam AlMukhtar. How to leverage intent and engagement in the buying cycle.
Nurturing is all about staying in touch with prospects as they educate themselves, until they’re ready to engage with a sales rep. Tags: Modern B2B Marketing Modern B2B Sales Sales Marketing Alignment lead management predictable revenue revenue engine revenue machine sales leads. Lead nurturing. Learn More.
Marketers have changed the way they handle online demand generation by using thought leadership like whitepapers, surveys and videos to drive interest in their industry or solution. Tags: Lead Management demand generation inbound marketing lead nurturing marketing automation. interests and timing).
Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Whether it’s bylined articles, whitepapers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers.
Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Educate your audience with valuable information on common pain points.
A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. Also, gated content (forms that have to be filled out before downloading whitepapers, etc.) Job Type (ie: Sr.
In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Beyond merely serving as an online filing cabinet, digital asset management solutions can provide valuable safety, back-up, and metadata that details the asset’s content, ownership, means of encoding, and access rights.
From reading your blog, I see that you write a lot about lead management and lead generation, what are your top 3 tips to help companies develop integrated campaigns to generate more high-quality sales leads? Work with publishers who are syndicating your whitepapers on their sites. This is a great question.
Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4
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