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How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

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How to transform your website into a continuous marketing powerhouse

Martech

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions.

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How marketers can succeed with generative engine optimization

Martech

Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Here are five actionable tips to help you get started.

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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.

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4 Ways to Optimize the Middle of the Funnel | Lead Management

Adobe Experience Cloud Blog

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. What exactly is the middle of the funnel? In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others.