Adobe Experience Cloud Blog

MAY 21, 2013

Content can help your sales teams engage more deeply with their prospects, can improve the success of marketing automation , and can help educate and retain existing clients. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Convert Mid-Funnel Leads.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They can also take a complex problem or solution and make it more manageable. Video is great for B2B marketing because it can be educational without being boring. E-Books or Whitepapers. PDF Checklists.

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Whitepaper Thought Leadership Marketing Plan Education 145

Tiecas

JULY 15, 2024

By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision. This includes essential documentation like user manuals, product descriptions, and datasheets, which are crucial for educating users and supporting product adoption.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

Management 114

Management Whitepaper Marketing Marketers 114

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Psst: Need help getting started?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. I ended up taking a job with a mid-sized RIA (registered investment advisor) that managed about $25 billion at the time. No firm wants to get audited or fined.

Management 134

Management Whitepaper Thought Leadership Marketing Automation Platform 134

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Clear and compelling content The emails within your workflow should deliver value at every step, whether through educational content, product insights or personalized solutions to common pain points.

Transform 91

Transform CRM Whitepaper eBook 91

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Management 132

Management Marketing Marketers Whitepaper 132

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. Timing matters.

Transform 85

Transform Marketing Marketers Gen Z 85

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. For late filers, showcase your ability to manage complex returns efficiently, even under tight deadlines. trillion in 2024 to $35.86

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

FEBRUARY 17, 2011

And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. The white paper also goes into a few cases studies of companies that are executing on their social media plans and achieving real results. You can download it for free but here is a quick summary.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketing 102

Sprout Social

APRIL 8, 2021

When using it in the first stage, the post should be educational in tone with very little to no call to action. Todoist offers a software that helps you manage your to-do list. And a business manager who needs a way to track productivity might read this and forward the useful information. Example: Todoist. Example: Pinterest.

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Whitepaper Content Marketing Marketing Marketers 142

Marketing Insider Group

JANUARY 2, 2013

Writing educational, helpful content can be useful in building trust. Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. This is the new marketing: it’s more about educating than broadcasting. Step in your customer’s shoes.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketing 111

Adobe Experience Cloud Blog

DECEMBER 7, 2009

He also discusses why, in an economic crisis, it is even more important to invest in the education of sales teams. the book discusses competitive positioning, sales management and marketing ROI using charts, graphics and short copy. 5 Steps to a White Paper that Pulls in the Perfect Prospect. Offered by Moderandi Inc.,

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Document and communicate your data model and lead management processes : And, be sure to update them. I know that sounds boring. You have to do both. Suck it up.

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. They also become a nightmare to manage. I spoke to Travis Tyler , Senior Social Media Manager at Motion, about building a social calendar. His best advice?

User-Generated 90

User-Generated Analytics Whitepaper Management 90

Adobe Experience Cloud Blog

JANUARY 3, 2018

In fact, whiteboard videos can also be a part of your broader education-based marketing strategy. The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Wrapping Up.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult to manage. What is the middle of the funnel? Additionally, data quality directly affects lead quality. Marketing can alleviate this problem to an extent.

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Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 best practices together for a full day, educational event. cjablonski : Marketers must manage and engage relationships with buyers. Tags: Demand Generation Lead Management sales 2.0

Management 91

Management Whitepaper B2C Education 91

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Blog content should be educational and informative, helpful, or inspiring. This is the tool we use to manage the one we use to manage all our client’s content. The next step could be: Visiting another page on your website, such as your products or services page.

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Whitepaper eBook Key Performance Indicator User-Generated 144

Rock Content

APRIL 24, 2023

Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. While it sounds easy to find writers, it can be difficult for content managers to narrow the search for a competent writer. million writers to choose from.

Place 95

Place Whitepaper Finance eBook 95

Adobe Experience Cloud Blog

MAY 30, 2010

Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. There is no shortage of ideas for relevant, interesting and useful content: Create in-depth whitepapers with pertinent industry statistics and original research.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84

Marketing Insider Group

JULY 5, 2015

Help Self-Educating Customers. By 2020, customers will manage 85% of their buying relationship without talking to a human, indicating decision makers will count on content more than ever. 3 Ways To Manage Help Customers Manage The Toll Road. HubSpot State of Inbound, 2014). Gartner Research). Use ‘Content Bait.’

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. A little copy-paste work (and some copyediting) makes this option accessible to any social media manager. Talk about two-for-one content!

Whitepaper 145

Whitepaper eBook Health Industry Insights 145

Martech

JANUARY 11, 2022

Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. How to manage customer experience disconnects in your marketing campaigns. Source: Hussam AlMukhtar. How to leverage intent and engagement in the buying cycle.

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Whitepaper Transform Education Customer 122

Adobe Experience Cloud Blog

MARCH 25, 2010

Nurturing is all about staying in touch with prospects as they educate themselves, until they’re ready to engage with a sales rep. Tags: Modern B2B Marketing Modern B2B Sales Sales Marketing Alignment lead management predictable revenue revenue engine revenue machine sales leads. Lead nurturing. Learn More.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Trade Press Services Newsletter

JANUARY 4, 2024

Click here to download our eight-step model that delivers a structured approach for planning, managing and optimizing marketing initiatives. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Educate your audience with valuable information on common pain points.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. Tags: Lead Management demand generation inbound marketing lead nurturing marketing automation. interests and timing).

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Whitepaper Customer Inbound Marketing Thought Leadership 87

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. Also, gated content (forms that have to be filled out before downloading whitepapers, etc.) Job Type (ie: Sr.

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Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

AUGUST 23, 2018

In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Beyond merely serving as an online filing cabinet, digital asset management solutions can provide valuable safety, back-up, and metadata that details the asset’s content, ownership, means of encoding, and access rights.

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Whitepaper Thought Leadership eBook Management 120

Adobe Experience Cloud Blog

OCTOBER 14, 2008

From reading your blog, I see that you write a lot about lead management and lead generation, what are your top 3 tips to help companies develop integrated campaigns to generate more high-quality sales leads? Work with publishers who are syndicating your white papers on their sites. This is a great question.

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Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

JULY 11, 2023

Quick Takeaways Paid content, also known as gated content, is basically any form of content on the internet that you have to pay to access Customers are already managing 85% of their buying relationship without talking to a human, making high-quality content more important than ever The average B2B decision maker consumes 11.4

Whitepaper 98

Whitepaper Customer eBook Energy 98