Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper User-Generated 76

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

Product Marketing 109

Product Marketing Product Management Marketers 109

Hubspot Marketing

NOVEMBER 14, 2024

Below the Line Marketing How to Make Below the Line Marketing Work for You Below the Line Marketing Examples Below the Line Marketing Best Practices What is below the line marketing? Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail 131

Direct Mail Marketers Marketing Email Marketing 131

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketers 104

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. If you’re struggling to create effective industrial content, we can help.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketers 92

Hootsuite

OCTOBER 18, 2024

Use the data you gather from social listening to inform and adjust your social media marketing strategy , including how you show up and market your business on Reddit. What makes their subreddit unique is the focus on education. And with an average visit time of almost 19 minutes!)

Marketers 97

Marketers Marketing Promotion User-Generated 97

Hubspot Marketing

JUNE 30, 2025

Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. 2-3 years of marketing and content creation experience.

Management 112

Management Inbound Marketing Marketers Marketing 112

Sprout Social

DECEMBER 12, 2024

The company proves even highly technical brands can find their niche on TikTok when they share product education content thats fun, relatable and approachable, and puts people at the forefront. Nothing: The brand disrupting everything about the tech industry British technology brand Nothing manufactures and reimagines consumer electronics.

Gen Z 89

Gen Z Branding Retail Education 89

Rock Content

APRIL 20, 2023

For instance, imagine the thousands of furniture pieces at IKEA, one of the most successful furniture manufacturers and sellers in the world. Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. The holidays are coming, and I'm feeling cheerful. By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 million units.

Manufacturing 145

Manufacturing Food Finance Marketers 145

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day. What do I mean by that?

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketers 52

Adobe Experience Cloud Blog

JUNE 8, 2018

He used a good deal of the personal fortune he made selling clothes to found the non-profit Sy Syms Foundation, which has given away more than $30,000,000 toward education, as well as being a major supporter Public Broadcasting and National Public Radio (NPR). He loved to explain the clothes.’ ” Marketing that Suits. That simple.

Branding 134

Branding Non-Profit Education Entertainment 134

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Hubspot Marketing

AUGUST 10, 2022

MoM and 23.22% YoY), Leisure and Hospitality (11.46% MoM and 20.41% YoY), and Education and Health Services (8.27% MoM and 9.26% YoY). Two common areas businesses gain conversions and contacts from are their website and email marketing strategies. Education and Health Services. Manufacturing. Construction.

Manufacturing 112

Manufacturing Health Education Market Trends 112

Tiecas

FEBRUARY 14, 2024

This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Manufacturing 98

Manufacturing Transform User-Generated Marketers 98

Neil Patel

NOVEMBER 24, 2020

If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Storytelling is a powerful marketing strategy. Do you know who your ideal customer is

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Marketing Insider Group

DECEMBER 9, 2024

In addition, the brand regularly updates consumers on their progress, educating them on how theyre making a difference. Perhaps you need to find a new manufacturing company that is more eco-friendly or maybe consider changing your packaging. Of course, like with any marketing tactic, its important to always keep your consumer first.

Shoppers 52

Shoppers Manufacturing PR Marketers 52

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. As you know, you need to educate the lead in order to drive it to the bottom of the funnel, and interactive materials are more effective than static ones in this regard.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). Bowery’s initiative calls for effectively educating and engaging their target audience through content. Pretty groundbreaking right?

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Rock Content

MAY 5, 2020

Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

Manufacturing 124

Manufacturing Food Promotion Education 124

Hubspot Marketing

APRIL 9, 2020

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. The meetup's speakers educated its attendees about software testing.

Manufacturing 98

Manufacturing User-Generated Marketers Marketing 98

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Cloud-based, marketing automation capabilities are optimized to support retention-based marketing strategies.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. Manufacturing. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. For example, don’t make references to “leads” when trying to penetrate the higher education market.

Thought Leadership 132

Thought Leadership Manufacturing Marketers Marketing 132

Businesses Grow

AUGUST 9, 2023

Like nearly every other digital marketer on the planet, I was obsessed with web traffic. You have to understand that I come from a manufacturing background. When there is variability in a manufacturing process, we wanted to know WHY. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Transform 98

Transform Shipping Manufacturing Digital Marketing 98

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Sprout Social

OCTOBER 20, 2016

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. This approach included the creation and distribution of a mix of sales, educational and lifestyle content.

Price 112

Price Manufacturing Shipping Education 112

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Think about what you would want to see, and let that guide your content strategy. Aim to educate, entertain, or inspire , and keep the promotional posts to a minimum.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Education 141

Neil Patel

SEPTEMBER 28, 2020

They offer a full suite of marketing services. You may already have your marketing strategy under control and may only need help to understand and leverage your data. Blog posts – Is the agency creating content and educating their customers? Consider the following factors.

Analytics 145

Analytics Transform Digital Marketing Communications 145

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant.

Manufacturing 75

Manufacturing Transform Marketers Marketing 75

Rock Content

SEPTEMBER 10, 2023

The third-party supplier could be a manufacturer or a distributor. For example, if your ideal demographic is parents, you might select educational toys as your niche. Working with a dropshipper can significantly increase sales for a manufacturer. Not all manufacturers will let you dropship their products for free.

Manufacturing 94

Manufacturing Shipping Retail Price 94

Buffer Marketing

APRIL 2, 2024

Instead of doing more traditional customer research, we decided to manufacture a run of 100 of this sample product and sell it online to see what the reaction was. We didn’t have much of a strategy when we posted the first video promoting the Contour Cube. contourcube Our business journey!

Product 117

Product PR Manufacturing Retail 117

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59