Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before.

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Campaigns Should Always Add Value.

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Marketing 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. Marketing can alleviate this problem to an extent.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Martech

OCTOBER 6, 2023

Alignment isn’t limited to sales and marketing — it extends to marketing operations, sales operations, and data science. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework.

Analytics 137

Analytics Transform Marketing Automation Platform Health 137

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Snapshot: Marketing automation. This guide will walk you through some of the key capabilities of Marketo.

Marketing Automation Platform 129

Marketing Automation Platform CRM Direct Mail Price 129

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunities. .”

Marketing Automation Platform 125

Marketing Automation Platform Marketing Marketers B2C 125

Adobe Experience Cloud Blog

APRIL 18, 2018

While some marketers might shudder at the thought of losing past data (and the efforts they’ll have to make to compile new, probably less complete data), the GDPR really allows marketers to do what they’ve always wanted to do: compel and engage their audience. Data Protection Officer. Legitimate Interest.

Law 134

Law Marketing Automation Platform Thought Leadership Health 134

Lusha

JULY 21, 2024

Tailor your lead nurturing efforts to each stage: Awareness Stage: Focus on educational content that answers their questions and helps them understand their problem. CRM Integrations: Many CRM systems, such as Salesforce and Microsoft Dynamics, offer lead nurturing capabilities or integrate with marketing automation platforms.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Adobe Experience Cloud Blog

APRIL 2, 2013

When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case. Guaranteed your stakeholders will want a complete cost analysis.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Price 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Here are three, only slightly -biased reasons that marketing operations rocks, and why you should deeply consider a dedicated MOPS role for your team: 1. Marketing Operations is the Liaison to Your Marketing Automation Partner. This doesn’t leave you much time to invest in education.

Thought Leadership 134

Thought Leadership Marketing Acquisition Marketing Marketing Automation Platform 134

Martech

APRIL 15, 2022

In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. B2B marketing often relies on educational content to communicate with business clients. What are the benefits of B2B marketing?

B2C 127

B2C Marketing Automation Platform Gen Z Whitepaper 127

Adobe Experience Cloud Blog

DECEMBER 9, 2016

This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. At Marketo, we use our own platform to do just that. Is your sales team currently using a marketing automation platform?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 12, 2015

Your marketing automation platform will run best if your team has a little education. Include time, resources and perhaps budget for ongoing training and education for your staff (good for you and your team and good for your programs). The Learning Never Ends.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Education Health 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. With industries such as media, retail, finance, and education, the internet has changed the way people buy and has also led to increased levels of competition.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Do you want to drive new leads or nurture existing prospects?

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Early-stage content pieces engage your newest prospects with broad, educational, entertaining information. Effective coordinators have a broad understanding and high comfort level with all aspects of your marketing automation platform. Balancing early-stage and late-stage content.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Entertainment Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. By implementing a lead scoring system , you can prioritize which leads you should call immediately versus which ones still need more time to educate themselves about your offerings.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Segment and Set Rules. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership eBook 215

Adobe Experience Cloud Blog

AUGUST 29, 2018

Marketing automation certifications are among the premier skill qualifications in the MarTech industry. This certification showcases marketers who demonstrate in-depth knowledge and skills with a marketing automation platform. It also gives some insight into the kind of marketing professional you are.

Marketing Automation Platform 99

Marketing Automation Platform Thought Leadership Marketing Marketers 99

Adobe Experience Cloud Blog

DECEMBER 27, 2016

As we have always maintained, holiday marketing isn’t just limited to the retail and travel industries, and it’s not just reserved for winter holidays. Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Martech

MAY 24, 2024

Definitions and strategies B2C marketing automation examples Given the amount of data available to marketers in most B2C organizations, you’re able to create a number of programs to help drive purchases and delight customers — all powered by marketing automation. Content Calendar.

B2C 119

B2C Automobile Marketing Automation Platform Retail 119

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

But, we started immediately to educate prospects and build our thought leadership around what we eventually would call Revenue Performance Management. Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell.

Thought Leadership 133

Thought Leadership Transform Marketing Automation Platform User-Generated 133

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

In the past, it was hard for marketers to identify individuals in the journey, let alone react to where they are in the journey. That’s changed, however, with the emergence of more sophisticated marketing automation platforms and complementary technologies, and the model needs to evolve to reflect that reality.

Customer 134

Customer Thought Leadership Customer Journey Marketing Automation Platform 134

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.

Branding 134

Branding Thought Leadership Shipping Shoppers 134

Martech

SEPTEMBER 28, 2023

AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms. Marketing is just one area where we’ll need to collaborate with AI. Eventually, this will expand into entertainment, education, healthcare, retail and more. Get MarTech! In your inbox.

User-Generated 133

User-Generated Copywriting eBook Marketing Automation Platform 133

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers.

CRM 125

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 125

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At Socedo, as well many other B2B organizations, our marketing team focuses on facilitating a successful hand-off to sales. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. Marketing can alleviate this problem to an extent.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Martech

NOVEMBER 3, 2021

Platforms are the technologies used to power and measure performance. These are (but not limited to) marketing automation platforms, content management systems, event tools, marketing databases, and reporting platforms.

Non-Profit 116

Non-Profit Copywriting Marketing Automation Platform Marketing 116

Adobe Experience Cloud Blog

JUNE 9, 2016

Author: Vyoma Kapur As the academic year wraps up and graduation caps are flung high into the air, it’s easy to celebrate the accomplishment of students, teachers, and the organizations that educate them. This applies to any organization, not just educational institutions. Increased Customer Autonomy.

Thought Leadership 91

Thought Leadership Education Marketing Marketers 91

Adobe Experience Cloud Blog

OCTOBER 20, 2016

In-depth product reviews and walkthroughs, in the form of videos or blog posts, help drive buyers further down the purchasing funnel than typical ads because they’re perceived as being educational, not promotional. One of the biggest challenges for modern marketers is targeting the right audiences.

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Kobe will be closing off the Inspiration Sessions by describing his vision for the technology, data, and marketing (TDM) start-up scene—topics that touch almost all marketers today. Marketing Presentations. While there’s no denying that mobile is a growing channel, it’s not the only channel your buyers are on.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Your workforce is an extremely powerful part of your marketing arm. Workforce marketing consists of aligning every member of your team behind company goals through increased education and advocacy-strengthening efforts. Beyond the this, the internal goodwill can be a major force in attracting both new leads and new hires.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketing Marketers 92

Lusha

DECEMBER 9, 2024

The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Inside, focus on providing value through educational content, exclusive offers, or company updates. That’s what marketing automation platforms do!

CRM 52

CRM Whitepaper eBook User-Generated 52

Duct Tape Marketing

MARCH 8, 2017

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mark Schaefer. Schaefer is an internationally acclaimed college educator, author, speaker, and strategy consultant. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Email mschaefer700@gmail.com.

Branding 73

Branding Marketing Automation Platform eCommerce CRM 73