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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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Optimizing LLMs for B2B SEO: An overview

Martech

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Lets use a marketing automation platform as an example.

SEO 112
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Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Adobe Experience Cloud Blog

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. In the world of higher education, a new age of student engagement and intelligence is here. Share your insights the comments below!

Education 104
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Unlocking AI’s potential in B2B marketing

Martech

They need your insights and education. Dig deeper: A people-friendly approach to adopting AI in marketing The need: Identify practical use cases for your team Narrow down your aperture of consideration and avoid confusion and consternation. Embedded AI solutions nestle right in these familiar environments.

Transform 125
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What is One of the Most Important Contributors to Marketing Automation Success?

Adobe Experience Cloud Blog

But another important goal she should think about that doesn’t often get enough attention is educating the marketing team and others within the organization. A typical customer chooses to have a day of marketing automation training as part of their on-boarding, which can be where education stops for many.

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How NOT to Derail Your New Marketing Platform

Adobe Experience Cloud Blog

Client X now needed help to start using their marketing automation platform properly. It’s simple: the client wasn’t interested in educating its team members. What does education mean? Education is bigger than than the ability to “use” a marketing automation platform.

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4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation

Adobe Experience Cloud Blog

So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content. Successful sales enablement is a symbiotic process that involves both marketing and sales. Marketing Automation Platform.