Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law 143

Law Inbound Marketing Education Traditional Marketing 143

Exposure Ninja

APRIL 25, 2025

Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025. According to Wyzowl’s report , 93% of marketers plan to spend the same or more time on video marketing in 2025, and 68% of marketers who don’t currently use video plan to start in 2025.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Types of Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Neil Patel

FEBRUARY 3, 2023

Like this search I put in for a recipe of the “viral Tunacado sandwich” from Joe and the Juice: With more creators making haul videos and more users shopping on TikTok , it only makes sense for Google to connect users with what they’re looking for. Frequently Asked Questions What should my 2023 marketing plan be?

User-Generated 145

User-Generated SEO Entertainment Transform 145

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Step on the gas.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing is best for: Lead generation.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. Video Marketing. Following the trend of visual content, video marketing is expanding even more. Interactive Videos.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Digital Marketer

JULY 11, 2023

Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. Granted, short-form video is captivating, engaging, and boosts conversions. And that’s not all.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. Virtual program samplers give prospects an immersive taste of programming through 360 video experiences that showcase energy and atmosphere.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

MARCH 21, 2024

Educate your audience. Create and promote more video content. Video marketing has become increasingly popular in recent years. Wyzowl's State of Video Marketing reveals that 91% of businesses use video as a marketing tool — an all-time high and a significant jump from previous years.

Marketers 126

Marketers Marketing User-Generated Promotion 126

Digital Marketer

JULY 1, 2022

Are you looking to pursue a content marketing career path? Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022. You’re in a good place.

Content Marketing 77

Content Marketing Marketers Marketing Analytics 77

Vertical Response

MARCH 22, 2024

Your website is a key marketing tool for attracting new customers and building your brand identity. Marketing Your Brand After establishing your online presence, the next crucial step is marketing your brand. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Digital Marketer

NOVEMBER 26, 2022

Promotional Videos & Video Sales Letters. VIDEO IS THE FUTURE! In fact, 87% of video marketers say that video gives them a positive return on investment. Video marketing is indeed where it’s at! Says the girl who spends HOURS making video content every week. Blog Posts.

Copywriting 87

Copywriting SEO Promotion Education 87

OnPassive Marketing

JUNE 10, 2022

Additionally, this integrated automation audio tracking software allows for easy scheduling and monitoring of broadcasts across multiple media platforms such as websites, social media channels, and video marketing platforms like youtube , etc. How To Create a Good Audio Marketing Strategy. Conclusion.

Marketing Strategy 70

Marketing Strategy Entertainment Marketers Marketing 70

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Q&A sessions or team interviews.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

Backlinko

JUNE 4, 2024

In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Add User-Generated Videos to Your Product Pages Use video content to show off your products and educate customers. These videos led to 1,705 orders for goPure within 60 days.

eCommerce 110

eCommerce Shoppers User-Generated Marketers 110

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. Now, it's the second most popular platform for video content after Facebook. Scroll down your Instagram feed, and you will see more videos than images.

Video Marketing 111

Video Marketing Gen Z User-Generated Marketers 111

Lusha

NOVEMBER 15, 2021

Video marketing is your ticket to some of the highest engagement and conversion rates you’ll probably ever see. According to Explain Ninja , when a person watches a video, they consume 95% of the message—compared to a dismal 10% when reading. Many marketers may throw in the towel and just believe video marketing is not for them.

Video Marketing 52

Video Marketing Marketers Marketing Energy 52

Marketing Insider Group

MARCH 28, 2024

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. Build a Video Marketing Strategy Video has become an increasingly popular marketing tactic to invest in and it’s predicted to be even more valuable in the year ahead.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119