Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

illumin

SEPTEMBER 29, 2023

These two mediums, while both audio, are distinct from one another and marketing strategy should reflect that. Types of podcast ads Including podcasts in your programmatic strategy is an effective way to reach new audiences and tailor customer journeys. What are the different types of podcast advertising?

Advertising 52

Advertising Advertisers Entertainment Millennials 52

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. So, creators with a smaller following can be more aligned with your budget.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Hubspot Marketing

JUNE 29, 2022

In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S., to find out about their goals and strategies going into 2022. For B2B, LinkedIn and Twitter – my personal favorite social channels – are good places to start.

Branding 107

Branding Video Marketing Millennials B2C 107

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. OK, so you’ve got a plan and places to be.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Neil Patel

APRIL 1, 2021

7 Strategies for Using Niche Marketing to Reach Small Audiences. Then let’s look at seven niche marketing strategies that can help you reach, attract, and convert those hard-to-reach small audiences. For example, research shows you’re better off reaching millennials on Facebook when it comes to social media.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. Millennials make up 20.4% LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Marketing Insider Group

AUGUST 25, 2020

Combining your sales automation tools with your content marketing tools allows you to combine your teams’ talents for better results. Collaboration among teams, in turn, allows you to take advantage of a wealth of leading-edge sales and marketing strategies. Use Account-Based Marketing to Target High-Value Customers.

Whitepaper 107

Whitepaper Millennials Education Place 107

Hootsuite

APRIL 3, 2023

Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. Over half of Millennials buy products based on recommendations.

Gen Z 111

Gen Z User-Generated Transform Education 111

Neil Patel

SEPTEMBER 29, 2020

What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. There are now 3.8 Utilizes Multiple Channels.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). This time, this place. My happy place. My favorite place is beside you. That’s where your TikTok marketing strategy comes in. Be fearless.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. We place multiple bets across our family of apps to test and learn how people want to express themselves. Both networks have solid benefits and entertainment factors. What to Keep in Mind with Instagram Reels.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Seek out synergistic media appearances.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Neil Patel

JULY 31, 2021

Desire: Then, your goal should be nudging prospects from simply thinking they like something to actively wanting it, possibly by making proposals or carefully placing glamorous adverts for repeat exposure. Marketing strategies at this stage could include free trials, actionable emails, and CTAs, or calls to action.

User-Generated 145

User-Generated Analytics Product Millennials 145

Hootsuite

DECEMBER 15, 2021

So read on, get inspired and adapt these trends into a solid TikTok marketing strategy ! Its the small things that eventually lead us to a happier place #ittakestime #mentalhealthmatters #mentalhealth #dontgiveup. ? Trending dances. Sharing difficult stories can really resonate with people and make them feel less alone.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Duct Tape Marketing

AUGUST 17, 2023

Jennifer highlights that many parents today inadvertently place excessive emphasis on their children’s achievements, associating their value primarily with academic performance, extracurricular accomplishments, and external recognition. Healthcare was more affordable, higher education was more affordable.

Education 59

Education Millennials Energy Place 59

Hubspot Marketing

APRIL 12, 2022

While technically the second-most-effective strategy, I decided to bring this one up first because understanding the demographics of your target audience isn’t just critical for proper media planning, but essential for any marketing strategy to succeed. Want to see even more data on this topic?

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 119

Marketing Strategy Marketing Marketers PR 119

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success. Step 1: Create Demographic Profiles.

Marketing Plan 73

Marketing Plan Content Marketing B2C Whitepaper 73

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. A blog doesn’t constitute a content marketing strategy.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Rock Content

JUNE 28, 2016

The speakers shared insights and solutions to help marketing teams stay ahead of the ever-changing consumer journey. Some of the broad themes that were addressed were: The impact that millennials have on marketing in 2016. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

Transform 40

Transform Millennials CMO B2C 40

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. One is, on a tactical level, you want to have a tagging system in place.

Millennials 82

Millennials Marketing Marketers Health 82

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. There are instances where the customer has to complete their checkout process on the brand’s website, but some shoppable content enables transactions all in one place. The latest option in the mix?

Gen Z 136

Gen Z Branding Millennials User-Generated 136

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52

PR Marketing Marketers Promotion 52

Marketing Insider Group

AUGUST 31, 2020

B2B marketing, on the other hand, hasn’t kept up. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. If you want to convert more leads, your website must build trust in your brand while educating your audience.

Thought Leadership 145

Thought Leadership Gen Z Millennials Email Marketing 145

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Think Facebook is a better network for reaching Baby Boomers than Millennials? Gather data.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hootsuite

MAY 9, 2023

With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service — and manage all of your social media messages in one place. Educate and inspire For many people, real estate is a black box. West Haven Group We’ve already talked about the importance of educating real estate clients through social media.

Real Estate 89

Real Estate Social Media Marketing Marketing Marketers 89

Businesses Grow

APRIL 1, 2024

Short form and influencers Brian Piper , Content Consultant, Author, Speaker To market to young people, you have to learn how to deliver your message on the channels where they are. In places like the US and the UK, over half the population plays games. Mark Schaefer is the most trusted voice in marketing. There are 3.32

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in.

Gen Z 138

Gen Z Thought Leadership User-Generated Millennials 138

Hootsuite

APRIL 25, 2023

Instagram is a visual platform, so it’s a great place to help homebuyers picture themselves in the house of their dreams. View this post on Instagram A post shared by Shannon Lynch (@shannon_lynch_homes) Notice how the agent placed themself in the video. Instagram While not as big as Facebook, Instagram’s 1.35

Real Estate 99

Real Estate User-Generated Shoppers Marketing 99

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. Once you have UTM codes in place, open Google Analytics. She is educated, affluent, gregarious, fashion-oriented, and more often than not, she is a working woman who lives in or near a major metropolitan area.”. have a certain degree of education.

Fashion 145

Fashion Food Analytics Education 145

Duct Tape Marketing

JUNE 15, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. You'll be able to discover all the latest must know trends and tactics that you can actually put into place to scale your business in a sustainable way. There was a sort of values reshuffling that took place.

Gen Z 80

Gen Z Place Education Millennials 80