Duct Tape Marketing

AUGUST 13, 2025

and actually map out the business strategy, the marketing strategy and the team strategy. And that is a great way to really simplify your marketing because you don't need to be on every single channel. You need to deeply understand your target market. And so we always help people take a step back.

CMO

Lusha

NOVEMBER 18, 2024

You could: Provide training on new technologies Send them to industry conferences Create opportunities for them to learn from each other A well-trained and motivated RevOps team is key to constant improvement and long-term success. Provide Training and Education: Invest in training to help your team members develop their data skills.

CRM

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Duct Tape Marketing

APRIL 30, 2025

Word-of-mouth marketing remains massively underutilized. Building communities and customer advocacy should be a core part of any marketing strategy. Whether its creative branding or marketing disruption, Mark argues that the brands who dare to be boldsometimes even weirdwin attention and loyalty.

Marketing

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. Why B2B Email Marketing Matters B2B email marketing is a key part of successful marketing strategies today. Who is most likely to have these problems? Remember, data is your friend.

Email Marketing

Businesses Grow

JULY 9, 2025

“If this is, at a minimum, a foundational new technology of the next decade, and it relies on all of us collectively acting as mechanical turks to feed it, do we all get paid, or do we collectively withdraw? Mark Schaefer is the most trusted voice in marketing.

Thought Leadership

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

Price

Marketing Insider Group

OCTOBER 19, 2015

Carlos Abler, Leader: Content Marketing Strategy at 3M, @ Carlos_able r. Todd Wheatland – Content marketing breaks free of silos. Content Marketing Manager, Lattice Engines. . Mark Schaefer is a college educator, marketing consultant , and author of five marketing books including The Content Code.

Content Marketing

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos.

Content Marketing

Businesses Grow

APRIL 10, 2023

We need to expand marketing skills geographically. “Most education is about advertising, public relations, sales, promotions, and all manner of campaigns. I think that is the challenge and the question facing new media and new technology — remembering that a business is here to serve, to respect, to make the world better.”

Finance

Hubspot Marketing

APRIL 22, 2018

Keep in mind you'll need a content marketing strategy to reach your buyer persona. Check out HubSpot Academy's free content marketing training resource page. Describe your educational background. What level of education did they complete? Want to learn the process? Are they married? Where do they live?

Education

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era. Lead Generation Forms.

Management

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends

Marketing Insider Group

DECEMBER 3, 2019

A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. So educational, non-sales focused content is a vital part of your overall marketing strategy.

Content Marketing

Marketing Insider Group

NOVEMBER 22, 2021

Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. tactic, technology, etc.) Content Marketing Strategy 2030. How were you marketing? Did you ever dream that the marketing world would look the way it does right now? Educate leaders in your organization.

Content Marketing

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Acquiring Customers & Educating Your Audience. Goals that fit under the umbrella of “education” bridge the gap between awareness and ROI-driven goals (such as sales and lead generation ). Attendees are often looking for events where they can sharpen their skills and learn about new technologies.

Event Marketing

Marketing Insider Group

MAY 24, 2012

How are marketers re-balancing to face these challenges? Marketers need continual content initiatives that tell stories over time. This is putting new demands on marketing departments skills and resources. Benefits of Content Marketing. Content marketing is the marketing of attraction.

Content Marketing

Adobe Experience Cloud Blog

MAY 8, 2018

ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer relationships with multiple stakeholders, accelerates the sales process , and offers multiple opportunities to close the deal. It allows you to track every marketing dollar and has the highest ROI among B2B marketing strategies.

Marketing

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels.

Marketing Automation Platform

Marketing Insider Group

JANUARY 10, 2022

That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. Content marketing world is the largest four-day content event in the world and one of the only marketing events that focuses exclusively on content marketing.

Non-Profit

Adobe Experience Cloud Blog

JUNE 13, 2017

Demographics —Socioeconomic characteristics can help paint a fuller picture of who your customers are by including information such as; age, gender, education, marital status, religion, ethnicity, and the number of children in the household. There’s a lot to be learned from this more optimized marketing strategy.

B2C

Martech

FEBRUARY 19, 2024

Data-driven decision making Your organization can gain valuable insights into customer behavior and campaign performance when you integrate CRM and marketing automation. This data-driven approach allows marketers to track ROI, measure campaign effectiveness and optimize marketing strategies based on real-time feedback.

CRM

Marketing Insider Group

JUNE 18, 2024

As a result, having a social media presence that connects to other marketing channels is essential. New Technology Artificial intelligence (AI) and machine learning are revolutionizing sales by offering personalized recommendations, automating customer service through chatbots, and optimizing sales processes.

Transform

Marketing Insider Group

JUNE 22, 2020

The results reveal that graduates of Televerde’s program go on to attain employment, earnings, and education at higher rates and reoffend at significantly lower rates than other formerly incarcerated females in the United States. In addition to all of that, Jim believed that education is the greatest equalizer. I do not doubt it.

Telemarketing

Hootsuite

DECEMBER 13, 2024

Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Its about deeply understanding the market so you can set your organization apart to reach your audience in the most effective way. Current events and new technology.

PR

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. The ChatGPT struggle.

Transform

Hubspot Marketing

JULY 24, 2023

Both professionals in our team and out see the importance of learning to use new technology as it arises, and learning how to use it to improve your day-to-day work is invaluable in itself. A stagnant marketing strategy can only serve a blog team for so long.

User-Generated

OnPassive Marketing

OCTOBER 18, 2022

This could lead people to watch more experiential or educational videos, as they can learn about new things or explore different environments without leaving home. VR allows for interactive experiences that engage viewers in a new way. VR is a new technology that can make your video marketing campaign stand out.

Video Marketing

Duct Tape Marketing

SEPTEMBER 5, 2014

Content marketing is the use of educational and even entertaining content in marketing. Traditional Sales and Marketing No Longer Cut It. The hip and highly profitable stuff we’ve described – social selling and content marketing – require commitment from the top. Is Selling Becoming More Like Marketing?

Content Marketing

Pam Didner

APRIL 16, 2021

Well, now our kids are educated virtually, and we see our doctors on our computer screens. Education and show-and-tell of new technology and products (e.g. COVID single-handedly propelled the mass deployment of virtual communications across all industries and households. Well, the virtual fan is here to stay.

Marketing

Martech

SEPTEMBER 25, 2023

Some companies value marketing and acknowledge its role in driving success, while others may have different priorities or perspectives. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. Using AI to show marketing’s value Enter AI. Feedback and surveys. A/B testing.

User-Generated

Businesses Grow

DECEMBER 12, 2022

Quantum physics helps us understand how the world works at a very small scale, and it can also help us make new technologies, like computers that are much faster than the ones we have today. Mark Schaefer is the executive director of Schaefer Marketing Solutions. Editing for AP style.

Entertainment

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends

Businesses Grow

SEPTEMBER 11, 2023

“If this is, at a minimum, a foundational new technology of the next decade, and it relies on all of us collectively acting as mechanical turks to feed it, do we all get paid, or do we collectively withdraw? Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Thought Leadership

Marketing Insider Group

DECEMBER 20, 2022

Momentum ITSMA defines Thought Leadership as “Ideas that educate client and prospects about important business and technology issues and help them solve those issues – without selling.”. As a veteran B2B marketer who has led thought leadership initiatives at several organizations, my reaction was a solid “amen.”

Thought Leadership

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. Re-education about data usage. Blog posts.

Transform