SMA Marketing

MARCH 16, 2023

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. However, it's the cornerstone of every digital marketing strategy because of all the different ways you can repurpose a long-form piece of content.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Exposure Ninja

JULY 15, 2022

This guide covers five digital marketing strategies that you can use to turn your website into a lead generation machine and drive more traffic to your site. Let’s jump right in with content marketing , one of the most important marketing pillars for any business. Blogs and Guides. Conversion Rate Optimisation.

Digital Marketing 52

Digital Marketing Marketing Strategy Marketing Marketers 52

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents. Measurable. Attainable.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Moz

MARCH 28, 2021

For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 76

Entertainment Video Marketing Thought Leadership Education 76

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 107

Branding Video Marketing Millennials B2C 107

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Educate your audience.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Email Marketing. Event Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. B2B fintech marketing.

Transform 108

Transform B2C Finance Affiliate Marketing 108

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Scoop.it!

JANUARY 26, 2023

Invite prospects to a webinar High-quality educational content has a place at every stage of the funnel, but rarely do business leaders use it at the bottom of the funnel. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Education 88

Education Communications User-Generated Promotion 88

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Branding 100

Branding Gen Z Transform Education 100

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. According to recent statistics : 70% of marketers invested in SEO in 2021. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Customers.ai

FEBRUARY 6, 2024

When you market to the top of the funnel, your objective is awareness. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel? What are top of funnel marketing channels?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

MAY 26, 2023

A poorly designed or placed CTA could be the thing that's preventing your ebook from generating leads, so it's important to invest the time in optimizing them. Pro Tip: You can manage all your Facebook, Instagram, LinkedIn, and Google ad campaigns in one place by using HubSpot's ads software. Create related video content.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 142

Branding User-Generated Video Marketing Analytics 142

Rock Content

SEPTEMBER 6, 2023

Your real estate marketing strategy is the key to making the right impression on potential clients and inspiring them to choose you. Building a Strong Real Estate Marketing Strategy In addition to being competitive, real estate is the type of industry that sees many ups and downs.

Real Estate 86

Real Estate PR Marketing Marketers 86

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Therefore, a brand’s marketing strategy should not only target this young audience but also consider the preferences and values of their parents. These sites are an ideal place to center engagement efforts.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

DECEMBER 30, 2022

Why Video SEO Is Important. Video can be a super powerful content type when we use it correctly. Since about 86% of businesses incorporate video content into their online marketing strategies, consumers now expect it as an option when they search for various products or services. Transcribe Videos Accurately.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hootsuite

MAY 18, 2023

But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. video #PullApartChallenge Click To Tweet. Pull-A-Part has it covered through education and humor.

Fashion 111

Fashion Education Entertainment Content Marketing 111

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Share them to foster trust.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Customers.ai

DECEMBER 12, 2023

Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. It even manages the payout process, ensuring everything is in one place. See how Customers.ai integrates with Mailchimp.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. What’s the goal?

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Because it does !

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145