Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 96

Whitepaper eBook SEO Education 96

Exposure Ninja

JUNE 7, 2022

LinkedIn is a different landscape from other social media platforms – users have joined the platform to look at professional content rather than entertainment content, so it’s important to keep that in mind when creating your LinkedIn marketing strategy. They also have data on the education level of their users.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Businesses Grow

JANUARY 8, 2024

We want our own place.” The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. Social media is not a strategy. Perhaps the most non-obvious social media trends involve posting content and earning audiences in non-traditional places.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

OCTOBER 20, 2020

In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level.

Thought Leadership 137

Thought Leadership Whitepaper Promotion Marketing 137

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey? Consideration.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Marketing Insider Group

AUGUST 25, 2020

Combining your sales automation tools with your content marketing tools allows you to combine your teams’ talents for better results. Collaboration among teams, in turn, allows you to take advantage of a wealth of leading-edge sales and marketing strategies. Use Account-Based Marketing to Target High-Value Customers.

Whitepaper 107

Whitepaper Millennials Education Place 107

Neil Patel

DECEMBER 1, 2021

SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. If you’re serious about making an impact online, SEO provides a relatively straightforward path to marketing success, as long as you know what to focus on. To be clear, you shouldn’t focus only on blog posts and white papers.

SEO 107

SEO Whitepaper Health Law 107

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Make guest posts about more than link-building.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Orbit Media Studios

JUNE 20, 2023

Content strategy ends up meaning different things to different folks. This makes it hard to define and measure, which is never a good thing in marketing. To me, that strategy definition will help guide the content plan, where decisions around channels, topics, and publishing frequency/volume are reflected.”

Whitepaper 84

Whitepaper Content Marketing Management Education 84

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. In 2016, YouTube released a whitepaper that made some waves. Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Neil Patel

APRIL 1, 2021

7 Strategies for Using Niche Marketing to Reach Small Audiences. Then let’s look at seven niche marketing strategies that can help you reach, attract, and convert those hard-to-reach small audiences. Dig Deep Into Your Competitor’s Strategies. That makes WOMM a potent marketing strategy you must employ.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Help Self-Educating Customers. To Toll or Not To Toll, That Is Content Marketing Question.

Whitepaper 83

Whitepaper Customer Thought Leadership Energy 83

Duct Tape Marketing

FEBRUARY 18, 2020

Sales materials still hold an important place in the customer journey. Whether your sales team is meeting with prospects in person or via video call, there is still a place for presentation materials and leave-behinds. Let’s say you’re a marketing consultant who focuses on small businesses (sound familiar?).

Whitepaper 80

Whitepaper Customer Journey Digital Marketing eBook 80

Neil Patel

DECEMBER 3, 2021

Subject matter experts can go a long way in improving efficiencies in your content marketing strategy. Social media is an excellent place to start your search for subject matter experts. Streamline Content Creation. Do you want someone to consult, or write the content themselves? What is your budget? What is your timeline?

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Litmus

MAY 18, 2020

Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. As a one-person email team, how do I balance strategic work and education with just getting stuff done ? What tools would you suggest?

Whitepaper 47

Whitepaper Education eBook Marketing 47

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Even though we had very strong leadership and managed several trillion in assets, many of the senior leaders were very reluctant to leverage current marketing tactics. If you want to move beyond referrals and cold calls to grow your assets under management (AUM) or revenue, evaluate your marketing strategy for these five must-haves: 1.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Hubspot Marketing

APRIL 21, 2022

Whitepapers. This content mapping visualization keeps the marketing strategy focused on the goal specified with all the steps necessary to gradually reel in buyers. Our template can also help you to schedule when you want content published on a monthly or quarterly basis if you want to manage it in one place.

Price 145

Price CRM Marketing Marketers 145

Duct Tape Marketing

OCTOBER 9, 2015

Identify what motivated the client to join your email list in the first place and capitalize on that data. Just as marketing strategies are built around buyer personas, it’s possible to segment your email list using persona data as well. Did they download a free white paper? Analyze the Conversion Path.

Whitepaper 69

Whitepaper Copywriting Analytics Email Marketing 69

Duct Tape Marketing

JUNE 7, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. You'll be able to discover all the latest must know trends and tactics that you can actually put into place to scale your business in a sustainable way. Because frankly, that's a good marketing message as well.

Branding 75

Branding Whitepaper Transform Place 75

Litmus

FEBRUARY 17, 2021

But email automation only works with the right strategies and tools in place. Dig into the most common email mistakes, why they’re damaging, and how you can prevent them in the first place. Create an email marketing strategy. What are you hoping to achieve with your email marketing strategy?

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Rock Content

JANUARY 28, 2019

If you have several high-level pieces that can be repurposed into different formats , such as a whitepaper, a presentation deck, or even a webinar, you are in a great place to begin. When it comes to assembling your account-based marketing strategy, remember to work in stages—and to be patient, just as you would in solving the cube.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Duct Tape Marketing

SEPTEMBER 19, 2013

Did you know that 94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses? Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. But it’s true. Let’s dissect this a bit.

Content Marketing 74

Content Marketing Whitepaper Shipping eBook 74

Duct Tape Marketing

DECEMBER 15, 2022

Where's the place where people can actually find the people behind your community? So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. The overarching strategy needed to consistently grow their business. Liz Lathan (10:40): Yeah.

Whitepaper 81

Whitepaper B2C Real Estate Marketing Strategy 81

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? We don't have to be in a physical place.

Energy 52

Energy Whitepaper Health Transform 52

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success. Step 1: Create Demographic Profiles.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Duct Tape Marketing

JULY 18, 2011

Some might go as far as to suggest content marketing has become the most effective way to build a business. You must understand and create content for the most important keyword phrases for your industry, the essential themes of education in your business, and your company’s core points of differentiation.

Whitepaper 76

Whitepaper Education Customer Place 76

Sprout Social

NOVEMBER 15, 2016

These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. This is why your social media strategy is so important.

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 53

Marketing Strategy Branding Market Segmentation Marketing Mix 53

Duct Tape Marketing

AUGUST 10, 2022

so I, so, and you know, because the problem with studying sales conversations as professor Rakin found out is that the really important ones always took place in the customer's office, but that all changed in March of 20 20 20 when the pandemic rolled around and sales went virtual literally overnight. If you need online marketing, no problem.

Customer 68

Customer Whitepaper Place Manufacturing 68

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. When to Beat Your Own Drum Self-promotion has its place.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Duct Tape Marketing

DECEMBER 3, 2015

Inbound marketing is a topic that’s getting tons of attention these days, and for good reason: inbound has had a dramatic impact on the business landscape. The core of inbound is this: create valuable content for your prospects and put it in places (on social media, websites, publications, and search terms) where they hang out.

Inbound Marketing 47

Inbound Marketing Whitepaper Education CRM 47

Duct Tape Marketing

JUNE 1, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. You'll be able to discover all the latest must know trends and tactics that you can actually put into place to scale your business in a sustainable way. Or even something like a white paper or an ebook.

Product 60

Product Whitepaper Product Marketing Management 60

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8