The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. 🔺 Roles Poised to Thrive: AI Implementation Experts : Professionals who can integrate AI tools into marketing strategies. Shorter sales cycles. Higher win rates. Better onboarding. Higher LTV.

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Martech

JULY 12, 2024

How to navigate privacy changes Here are three key strategies to navigate and accelerate changes that come along with the evolving privacy landscape: First, define the right marketing strategy and set of solutions for your organization. Third, harness the data you have to achieve your business goals.

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Hubspot Marketing

JULY 11, 2024

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

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Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

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Sprout Social

JUNE 11, 2025

The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Additionally, they shared tips on scent layering—a concept highly popular on social—and educated fans on “personalizing” their fragrances through different product combinations. Enter TikTok LIVE Shopping.

Branding

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Why is AI significant in marketing? What is AI? Self-correction.

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Trade Press Services Newsletter

JUNE 5, 2025

Whether you’re looking to deepen your industry knowledge or explore fresh strategies, the right book can offer new insights. Humanizing B2B: The New Truth in Marketing that Will Transform your Brand and your Sales by Paul Cash and James Trezona Humanizing B2B is refreshingly different from the typical B2B marketing playbook.

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Hubspot Marketing

JANUARY 17, 2025

Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But what and how?

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Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

Marketing Strategy

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging. Before-and-after transformations Everyone loves a good transformation story.

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Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. What Is Demand Generation?

Manufacturing

Neil Patel

JUNE 25, 2025

7 Relationship Marketing Strategies to Attract Loyal Fans To build a loyal customer base, you have to think beyond generic loyalty programs and email blasts. Let’s look at seven strategies to develop stronger relationships with customers. HubSpot is a software company first and an education provider second.

Shoppers

AWeber

AUGUST 1, 2025

Benefit-driven: "[Specific Benefit] Without [Common Drawback]" Example transformation: Weak: "Marketing Tips" Strong: "5 Marketing Strategies That Increased Our Revenue 40% This Quarter" Writing Scannable Content Newsletter content must accommodate scanning behavior.

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SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

Sprout Social

APRIL 9, 2025

By tuning into social conversations, you can identify what matters most to them and adjust your strategy accordingly. They use audience insights to create a marketing strategy rooted in the all-too-relatable hurdles their audience faces every day. Take Canva , for example. What aspects do they celebrate or critique?

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SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space. to build your brand as an authoritative one.

Real Estate

Buffer Marketing

FEBRUARY 12, 2025

B2B social media marketing, let’s address the elephant in the room: B2B social media content is boring. Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well.

Social Media Marketing

Vertical Response

JULY 7, 2024

Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5 Which Social Media Platforms Are Right for Your Brand?

Gen Z

Hubspot Marketing

MARCH 3, 2025

This collaboration transformed our strategy. They struggled to get started, so we built educational content and onboarding flows designed to guide them. 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity.

Gen Z

SocialPilot

JULY 17, 2024

You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy. In this blog, we’re discussing benchmarks based on industries and networks to help you level up your marketing game. Facebook posts per week: 3.4

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Exposure Ninja

AUGUST 4, 2025

The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically.

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SocialPilot

JULY 21, 2025

Problem 6: “Our digital transformation is dragging — we can’t keep up.” Mix up content types : educational, behind-the-scenes, user-generated content, and promotions. They’d offer unsolicited advice, share relevant content, or even send unexpected small gifts, transforming followers into brand advocates.

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Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. We have to talk about content that is educational and trust building.

CMO

SocialPilot

JANUARY 27, 2025

If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Key takeaway: Focus on creating educational content that solves your audiences pain points. Repurpose content.

Thought Leadership

Tiecas

JULY 15, 2024

This blog post will provide a high-level roadmap, highlighting key considerations and strategies for each stage of the industrial buyer’s journey. By understanding the nuances of this process, you’ll be better equipped to create content that not only educates your audience but also drives them toward a purchasing decision.

Whitepaper

Vertical Response

OCTOBER 27, 2024

Unlike aggressive sales tactics, newsletters focus on education and entertainment, fostering subscriber engagement and maintaining a strong connection with your audience. Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective.

Key Performance Indicator

Businesses Grow

NOVEMBER 4, 2024

The Uprising Alumni Twice a year, I host a marketing retreat called The Uprising. It’s not unusual for people to call this “magical” or “transformational” as it blends actionable marketing ideas, meaningful new relationships, and a connection with food, fun, and nature.

Marketers

verse.ai

OCTOBER 30, 2024

Establish Trust with Content Marketing Before a prospect even gets to sales, marketing provides a first impression of your brand. Adopting a “helping, not selling” approach for your content marketing strategy is essential for building trust and establishing your brand as a valuable resource.

Customer Journey

Vertical Response

APRIL 19, 2025

A well-designed form can transform casual visitors into engaged email subscribers, setting the stage for high converting campaigns that drive your email marketing strategy forward. By integrating discounts and promotions into your email marketing strategy, you can create high converting campaigns that drive substantial results.

Email Marketing

Customers.ai

DECEMBER 23, 2024

Heres how it transforms your email marketing strategy: 1. Retarget people who clicked a product link but didnt buy or nurture those who engaged with educational content. These metrics help you identify loyal customers, re-engage inactive ones, and fine-tune your long-term email marketing strategy.

Price

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

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Vertical Response

JULY 14, 2024

Additionally, consider creating educational content such as online courses, certifications, or detailed how-to guides. Real-time reports can provide immediate feedback on the performance of new content or marketing campaigns. The digital world is waiting – it’s time to make your mark!

SEO

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. Sprouts platform reduces the friction between your marketing budget spending and proving value.

Gen Z

Exposure Ninja

APRIL 25, 2025

For users, it transforms your content from a wall of text into a dynamic experience that’s easier to understand, more memorable, and far more shareable. Short-form videos, like TikToks, Instagram Reels, and YouTube Shorts, for educational, behind-the-scenes content, case studies, and thought leadership works so, so well.

Market Trends

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing

Businesses Grow

APRIL 28, 2025

I have what I humbly call the Schaefer Rule: when you look at a transformational technology and think it could change everything in the next year, triple your timeline. It’s not just a tool; it’s something transformational. Mark Schaefer is the most trusted voice in marketing.

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