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The Complete Guide to Education Marketing

Hubspot Marketing

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? 5 steps to promote your business on social media. Don’t hide behind boring promotional content. The rumors are true.).

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Our Favorite Marketing Campaigns of 2023

Hubspot Marketing

To promote the summer blockbuster, Warner Bros. It turns out the post was a teaser to promote his collaboration with Solo Stove, a brand that sells smokeless fire pits. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Check out the full run-down below.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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How different generations use social media: A complete guide

Sprout Social

Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. Partner with influencers to create content that promotes lifestyles Gen Z wants to attain. The full scoop on Millennials and social media.

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