Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

APRIL 16, 2019

Read on to learn about the video platform’s age, geography, gender, education, and household demographics. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over 80% of 45-64 year old American internet users watch videos on YouTube. YouTube Education Demographics. 2019 YouTube Demographics.

Gen Z 134

Gen Z Millennials User-Generated Education 134

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

FEBRUARY 17, 2023

User-generated content. User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business. Educational content. Educational content shares helpful information with audiences that helps them reach their goals and meet their needs.

Gen Z 124

Gen Z Education Social Media Marketing User-Generated 124

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. That’s why we built this easy-to-use caption creator designed for social media power users and beginners alike. Arguably the most time-consuming of them all is copywriting.

User-Generated 134

User-Generated Millennials Copywriting Social Media Marketing 134

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Solve their problems Emiliano Reisfeld , MBA, L’Oreal These generations will not seek brands with AI or search — they are seeking solutions to problems.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

JANUARY 5, 2021

More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. More Explainer or Educational Videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. Educational Content. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. Repost user-generated content. When hosting your giveaway, you’ll want to create an in-feed post with the details of the giveaway – this way, users can access it at any time.

User-Generated 110

User-Generated Education Promotion Millennials 110

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. ” 4.

User-Generated 104

User-Generated Social Media Marketing Millennials Analytics 104

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Branding 142

Branding Transform Whitepaper User-Generated 142

Hubspot Marketing

NOVEMBER 13, 2023

However, MPP stops senders from using invisible pixels to collect information about a user, according to Apple. In other words, this Apple update prohibits marketers from seeing when and where users open their emails, the device the email is opened on, and the activity used to open it.

Email Marketing 110

Email Marketing Market Trends Marketing Marketers 110

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. However, it also shines when it comes to generating ROI from organic content. As Instagram continues to expand its e-commerce capabilities, it's become an effective tool for generating business. billion monthly active users.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Duct Tape Marketing

MAY 26, 2020

How to Create Segmented User Experiences written by John Jantsch read more at Duct Tape Marketing. That’s why it’s helpful to create unique user experiences on your website that speak to each segment of your overall customer population. Here’s what you must do to create a more personalized, segmented user experience for your website.

Non-Profit 95

Non-Profit Millennials Thought Leadership User-Generated 95

Hubspot Marketing

AUGUST 14, 2023

For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. Search engines will hit new peaks when it comes to users. Human-first perspectives will win over more traditional, educational posts.

SEO 78

SEO User-Generated Gen Z Millennials 78

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. The research also revealed that users dismiss non-ad content that’s close to the typical ad areas. Quick Takeaways. Image: CMI.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Hubspot Marketing

NOVEMBER 21, 2022

For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment. Gen Z is becoming a growing generation within the creator economy. Content creators have a knack for tapping into audiences in spaces where businesses and brands struggle.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Hubspot Marketing

MARCH 11, 2019

Generate Leads and Boost Conversions. Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. billion users. billion users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hootsuite

APRIL 3, 2023

Almost 3 billion users — 36.7% Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. Share user-generated content Building on the tip above, tracking hashtags and keywords also allows you to quickly find and share user-generated content (UGC).

Gen Z 111

Gen Z User-Generated Transform Education 111

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. Each list item will typically include a few sentences or multiple paragraphs to educate or delight readers. Education and Work." What is a listicle?

Millennials 93

Millennials CRM B2C eCommerce 93

Hubspot Marketing

JUNE 29, 2022

Short-form videos lead in usage (58%), ROI, lead generation, and engagement. For example, while Instagram is the top social media platform for ROI, engagement, and lead generation for marketing videos, that doesn't necessarily mean it's right for your brand. Let's face it, millennials are becoming the decision-makers.

Branding 107

Branding Video Marketing Millennials B2C 107

Search Engine Land

JUNE 16, 2023

The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Tools like Semrush or Ahrefs provide valuable insight into user search behavior but make it too easy to overlook the user needs your competitors aren’t meeting.

Whitepaper 98

Whitepaper eBook User-Generated B2C 98

Neil Patel

JANUARY 20, 2022

With social media, on the other hand, you can target your ads to users based on criteria like: age gender location interests education job title users who have made purchases from you in the past users with behavior similar to those who have made purchases from you in the past. We will teach you in the webinar.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

SMA Marketing

DECEMBER 15, 2022

What's great is that statistics show users want to connect with brick-and-mortar locations online. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. That's a very powerful way to use your website to generate more business in-store.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. For marketers, that data can be gold.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Digital Marketer

DECEMBER 19, 2022

Generates Interest in Your Brand and Products. But your business won’t get traction if you don’t work to generate interest around it. It informs, educates, and entertains them. Generates High-Intent Leads. You need high-quality content to give your readers a good user experience. Millennials Are Tech-Reliant.

Content Marketing 81

Content Marketing Millennials Marketing Marketers 81

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Gather user-generated content? Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142