Martech

OCTOBER 4, 2022

“Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s EVP product and technology, at The MarTech Conference. Then, have a plan in place to take action based on that data.

Whitepaper 105

Whitepaper CRM Education Place 105

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 112

Social Media Marketing B2C Whitepaper Marketing 112

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. We want our own place.” A product placement with Mr. Beast might have bigger reach than an ad on the Super Bowl.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Martech

MARCH 2, 2022

How do our employees manage their own productivity? Some may use the Pomodoro method to maximize productivity, while others might subscribe to the GTD (Getting Things Done) philosophy. Can we invest in staff training and educate outside stakeholders, as well?

Management 106

Management Whitepaper Marketing Marketers 106

Martech

JANUARY 11, 2022

Marketers can collect buyer intent data from each place they interact with customers. It can come from product reviews, message boards, blog comments, case studies, general news articles and more. Unfortunately, many marketers fail to act on this wealth of data and integrate it into their campaigns. Source: Hussam AlMukhtar.

Whitepaper 111

Whitepaper Transform Education Customer 111

Martech

MARCH 31, 2023

Understanding your company’s products is crucial no matter how technical or in the weeds a martech practitioner is. Examples include Inside Higher Ed for higher education, Skift for travel and hospitality, Supermarket News for grocers and many others. Meetup is one of many places where you can find such groups.

Whitepaper 98

Whitepaper Promotion Education Product 98

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 60

Product Whitepaper Product Marketing Management 60

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Search Engine Land

DECEMBER 21, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. As someone without a formal marketing education, she asked a lot of questions.

Transform 104

Transform B2C Whitepaper Marketing 104

Martech

DECEMBER 19, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. Get calls from sales reps.

Transform 117

Transform B2C Whitepaper Marketing 117

Hubspot Marketing

DECEMBER 1, 2023

Do you want to educate the buyer on your product or industry? Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Or perhaps you want to increase the number of people who sign up for your product.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Rock Content

AUGUST 13, 2019

It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. A white paper? And how are we capturing that traffic? Is it an eBook?

Whitepaper 51

Whitepaper eBook Education Place 51

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. The secret to successful anniversary-style emails is to make sure they’re all about celebrating the customer, not your company, product, or service.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. But while a high-quality product and brand purpose are important as ever, the old-school notion that a brand’s tone and delivery should be the same everywhere is crumbling fast.

Branding 115

Branding Whitepaper Food Energy 115

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. Although you might have to fork over some cash – or at least some of your products – for an influencer’s imprimatur, it’s often well worth the investment.

Branding 142

Branding Transform Whitepaper User-Generated 142

Digital Marketer

NOVEMBER 4, 2022

With affiliates, you’ll be able to spread the word further about your product or service. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche. A guide or brochure is perfect for describing products, services, etc. Formatting. Source: Pexels.

Whitepaper 77

Whitepaper Fashion eBook SEO 77

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Digital Marketer

NOVEMBER 26, 2022

With affiliates, you’ll be able to spread the word further about your product or service. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche. A guide or brochure is perfect for describing products, services, etc. Formatting. Source: Pexels.

Whitepaper 72

Whitepaper Fashion eBook SEO 72

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. If everything you create comes from a place of self-promotion and is narrow, it won’t work. Great content leads with education and offers specific takeaways. Your audience isn’t an expert.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Marketing Insider Group

OCTOBER 20, 2020

Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. Through valuable content, you’re able to persuade your key audiences to convert and buy your products or services. Ready to develop an impactful campaign?

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Social interactions are a given for folks doing their homework on a product, right? This includes answering questions and publishing educational content to nurture leads. Pain points and challenges.

CRM 109

CRM Whitepaper B2C Analytics 109

Rock Content

AUGUST 13, 2019

It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. A white paper? And how are we capturing that traffic? Is it an eBook?

Whitepaper 40

Whitepaper eBook Education Place 40

Martech

JANUARY 10, 2022

Do we have the right human resources in place? Enterprise SEO is commonly placed into marketing, editorial or IT, depending on the nature of the business. Have we established KPIs and put a system in place for tracking, measuring, and reporting results? Click here to download! Who will own enterprise SEO? What is SEO?

SEO 109

SEO Whitepaper Marketing Marketers 109

Ann Handley

MAY 11, 2021

From the outside, I liked the vibe of the place. The products on the shelves looked… promising. “LEARN ABOUT PRODUCTS? GET EDUCATIONAL CONTENT? There is no data shakedown to access a whitepaper; no coercion to get that planning checklist. Get it in your inbox ; you’ll love it. * * *. ” * * *.

Whitepaper 130

Whitepaper Communications Price Education 130

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. Lead generation is about capturing demand.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

SEPTEMBER 30, 2022

A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

Martech

OCTOBER 7, 2021

Additionally, marketing projects — whether they’re campaigns or websites or whitepapers or videos — regularly involve working with outside resources, whether it’s an agency or a contract designer or photographer. This feature can also help managers keep an eye on employee productivity levels.

Management 129

Management Marketing Marketers Whitepaper 129

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Martech

MARCH 2, 2022

What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? days go by before the first meeting ever takes place. No sitting around waiting for intent signals. No banner ads with pesky redirects. Additionally, 4.3 The result?

Whitepaper 112

Whitepaper Customer Journey Traditional Marketing Education 112

Marketing Insider Group

AUGUST 19, 2015

They probably need more educational research to get their arms around the problem. They are starting to compile a list of available vendors and products within their solution strategy. Often, that content is a white paper, eBook, webinar or a newsletter. Doing so helps guide the lead to informed purchase decision.

Whitepaper 81

Whitepaper eBook Place Education 81

Rock Content

APRIL 25, 2023

While we’re not recommending listicles for every aspect of your content marketing, you can see that they do have their place. They provide quality, in-depth information that educates and informs. WriterAccess can help you scale your content production and consistently produce excellent material.

Whitepaper 68

Whitepaper SEO Entertainment Education 68

Search Engine Land

OCTOBER 7, 2022

Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Through education as well as software tool development, a relationship with a quality vendor can give marketers a competitive advantage. How much enterprise SEO platforms cost.

SEO 94

SEO Whitepaper User-Generated Analytics 94

Hootsuite

AUGUST 18, 2020

In 2016, YouTube released a whitepaper that made some waves. In it, product engineers described the role of deep neural networks and machine learning in the platform’s recommendation system. Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all. 2016: Machine learning (a.k.a. the algorithm). Get Started.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. But if U.S.

Retail 91

Retail Whitepaper Food B2C 91

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. If there is existing demand in the market, you can capture it and guide potential customers to your products and services. The best place to start planning a demand generation campaign? The clue’s in the name, right? Demand capture.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Orbit Media Studios

JUNE 20, 2023

” Your content strategy may go beyond marketing to include internal education, customer support, and sales. Launch Your Content Strategy Act — perfection is nothing compared to practiced production. Our content is where CUSTOMERS get TROUBLESHOOTING GUIDANCE that EMPOWERS THEM TO BETTER USE OUR PRODUCTS.

Whitepaper 84

Whitepaper Content Marketing Management Education 84

Sachs Marketing Group

JULY 11, 2023

Businesses of all sizes, across various industries, are leveraging the power of digital marketing to reach out to their target audience, promote their products and services, and ultimately drive growth and profitability. This involves defining the characteristics of the people most likely to be interested in your product or service.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75