Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. They are: Product: The actual product or service you offer for sale. Price: How much you charge for your product or service. Place: Where and how customers access your product to purchase it. What makes my product unique?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 102

Education Marketing Strategy Branding Energy 102

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Management 83

Management Product SEO User-Generated 83

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89

Product eBook Price User-Generated 89

Neil Patel

APRIL 5, 2021

It should help you with “post production workflow”—in other words, it’s supposed to help make your systems move faster and ultimately save you time. Adobe themselves offer classes for those who want to use their products better and more effectively. Topics include layering, blending, filters, and color adjustments.

Place 71

Place Fashion Advertising Advertisers 71

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. BrightEdge’s report also shared additional insights about what’s happening with SGE right now: Places is now the most common type of SGE module.

Finance 127

Finance eCommerce User-Generated Entertainment 127

Content Marketing Institute

OCTOBER 12, 2018

HANDPICKED RELATED CONTENT: 7 Productivity Killers for Marketers and How to Fix Them. For one thing, he’s operating the rental to save money for his three sons’ education. That might be colorful and clear signs telling people they’ve found the right place when they arrive late at night. Marketing advice in a Netflix show?

Place 92

Place Marketing Strategy Content Marketing Real Estate 92

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 61

Product Whitepaper Product Marketing Management 61

Search Engine Land

FEBRUARY 23, 2024

In three industries (education, B2B tech and ecommerce), SGE appeared on 98% of queries over the past 30 days. ” The shift in “None” states is particularly “dramatic” in three industries, where less than 2% of queries trigger an SGE result: Education. “: More Places in SGE.

User-Generated 110

User-Generated eCommerce Education SEO 110

Duct Tape Marketing

DECEMBER 15, 2021

How Shifting Your Mindset Can Boost Your Productivity written by John Jantsch read more at Duct Tape Marketing. She’s a media contributor on productivity, organization, and work-life integration. 2:33] What are some of the big productivity killers, and how do people get bad habits? [4:10] This is John Jantsch.

Product 95

Product Energy eBook Education 95

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. It helps you manage all your sales and customer relationships in one place.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content. Just about one in three U.S.

Gen Z 113

Gen Z Entertainment Education Social Media Marketing 113

Marketing Insider Group

APRIL 13, 2023

(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Marketing Mix 134

Marketing Mix Price Finance Promotion 134

Search Engine Land

MARCH 21, 2024

Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. This article covers the three things you want to get right when onboarding a new SEO agency: Education: Educating your agency about your business.

SEO 96

SEO Education Communications Digital Marketing 96

Businesses Grow

MARCH 11, 2024

And if they are relevant, their brand is heading in the right direction — a leading indicator of new product success and sales. Ideas and innovations Many brand communities put a premium on ideas for new products and innovations. For example, IKEA, Nike, and Lego all run large communities devoted to product development.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Sprout Social

DECEMBER 5, 2023

How can we make a place in the industry for people from different generations? For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active.

Millennials 122

Millennials Education Social Media Marketing Management 122

Businesses Grow

MARCH 25, 2024

The company didn’t shed blame or place the responsibility for safety on consumers. Johnson & Johnson developed new product protection methods and ironclad pledges to do better in protecting their consumers in the future. These packaging protections soon became the industry standard for all over-the-counter medications.

Education 111

Education eCommerce Place Branding 111

Buffer Marketing

MARCH 5, 2024

  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping. The customers who did find our product loved it, but sales were slow, and working with big distributors and retailers was challenging for our small company.

Shipping 80

Shipping Food Retail Customer Acquisition 80

Set Up

DECEMBER 12, 2023

In 2023, we interviewed marketers in the Retail , Manufacturing , Travel + Tourism , Technology , Healthcare , Higher Education , Packaging , Health + Wellness , Sports , and Financial Service industries. Know the meaning behind your product and connect the customer to it. Educate the consumer to make an empowered decision.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Hubspot Marketing

JANUARY 29, 2024

Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024. For example, one of the most popular styles of short-form videos is “Which Room/House/Place Would You Choose?”

Gen Z 103

Gen Z User-Generated Education Food 103

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Hubspot Marketing

DECEMBER 15, 2023

Yet, there are vast amounts of data and use cases to support AI as a productive and efficient tool to support marketing efforts. However, leadership surveyed said AI/automation tools make employees more productive (30%), and AI/automation tools make employees more effective at their jobs (32%). Involve teams in decision-making.

Education 98

Education User-Generated Marketing Marketers 98

Hubspot Marketing

NOVEMBER 15, 2023

In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base. However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable.

Non-Profit 137

Non-Profit User-Generated Law Entertainment 137

Martech

OCTOBER 18, 2023

they hit a product page) or cart abandonment. Many technical pieces are required, but I’ve worked with many clients who have all the set-up in place (or almost in place) and still aren’t leveraging abandonment campaigns. It can be daunting to consider an approach with a vast catalog of products. The first step.

eCommerce 112

eCommerce Shipping Health CRM 112

Sprout Social

OCTOBER 11, 2022

If your company’s not in a good place with content, then you’re going to struggle.”. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation. Data reports.

Thought Leadership 131

Thought Leadership Education Communications User-Generated 131

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods.

Partner Marketing 107

Partner Marketing Manufacturing Thought Leadership Marketing 107

Search Engine Land

MARCH 21, 2024

Education and awareness of the changing SERPs. With AI certain to crowd into the SERPs (both organic and paid) as time goes on, using E-E-A-T principles on the organic side and beefing up product reviews, testimonials and case studies to support landing pages will be important. They are: Collaboration. Funnel intent alignment.

SEO 106

SEO Education User-Generated Communications 106

Hubspot Marketing

JANUARY 23, 2024

In this case, they observed 7,392 product review searches on Google, Bing, and DuckDuckGo over the course of a year. We find that the majority of high-ranking product reviews in the result pages of commercial search engines (SERPs) use affiliate marketing, and significant amounts are outright SEO product review spam,” the report states. “We

Affiliate Marketing 113

Affiliate Marketing SEO Education Analytics 113

Rock Content

JULY 4, 2023

Let me explain: personal data is valuable information that companies can use to identify behavior profiles and look for opportunities to present you products or services in a personalized way. In this scenario, gradual but significant changes have been taking place for some time. This narrative can only be changed with education.”

Education 93

Education User-Generated Digital Marketing Management 93

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform 98

Transform Education Marketing Marketers 98

Search Engine Land

JANUARY 30, 2024

Add call-to-actions in your article, create clear banners for products or services and push your product or service as a solution to the visitor’s pain points. Copy : If traffic is leading to product or service pages, it may be that your copy is not clear and concise. You should: Focus on the first two actions on the blog.

SEO 111

SEO Transform Copywriting Law 111

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. His channel is the go-to place for the YouTube community to learn about the latest gadgets, phones, tech accessories, gaming consoles and more. That includes reaction videos, reviewing weird products and outlandish thumbnails.

Transform 105

Transform Influencer Marketing Education Entertainment 105

Martech

JANUARY 30, 2024

As it says on the company website, “Sentry is an open-source company because the right to learn and to share what is learned with others is fundamental to product growth and relevance.” I was just trying to look at this one product.’ How many places have a customer base that will appreciate or even notice the absence of cookies?

Customer Acquisition 117

Customer Acquisition Marketing Marketers Global Marketing 117

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? Spending less on production means maximizing your ROI.

Content Marketing 118

Content Marketing Education Key Performance Indicator Marketing 118

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 106

Social Media Marketing B2C Whitepaper Marketing 106

Hubspot Marketing

FEBRUARY 6, 2024

Olasimbo says the task was simply to go out and create a fun video without a script or production plan, which is what HubSpot host Medina did. “It Like the previous videos, this video also comes off as authentic while sharing interesting and educational content. Education and Information Create Value.

Gen Z 95

Gen Z Entertainment Education Social Media Marketing 95

Sprout Social

MAY 6, 2021

Rather than showcasing more pre-planned or scripted content like a full tutorial or educational video, these are meant to be bite-sized videos that allow viewers to quickly scroll through and find new content. Showcase your product, your team or your service in an authentic way, creating unique content with exciting background music.

Education 133

Education Place Product Branding 133