Martech

AUGUST 14, 2024

Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. No matter how good they may be, you will need regular reassessments to maintain effectiveness.

Customer Acquisition

Backlinko

JANUARY 6, 2025

It focused on honest education about acne treatment. Educational content? How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing. In addition to founder stories, she created content on real customer experiences. What change are you trying to create?

eCommerce

Hubspot Marketing

JULY 10, 2024

Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price. What matters is getting the most bang for your buck, and it’s possible multiple companies may offer very similar solutions at significantly different price points.

Price

Neil Patel

JUNE 25, 2025

If you’re competing on price, use relationship marketing to create a sustainable competitive edge. When customers fail to see anything unique about your brand, your only choice is to compete on price. Instead of offering lower prices, you can compete on relationships. Why don’t you lower the price?

Shoppers

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more.

Gen Z

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. a hard sell).

Email Marketing

Martech

JULY 24, 2025

Paddle puts audience needs first, focusing on topics SaaS founders care about, like pricing, product-market fit and go-to-market strategy, instead of just promoting its billing platform. Ahrefs has built a loyal audience by making educational content practical and personality-driven, even while teaching technical SEO.

SEO

Sprout Social

JUNE 11, 2025

As a result of the campaign, the scratch-offs became the top-selling games in every price point within a week of launch, generating $527,906,715 in sales. The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. million to students across the state. Enter TikTok LIVE Shopping.

Branding

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. Timing matters.

Transform

Backlinko

JULY 15, 2025

Someone who has never heard of your solution needs education, while someone comparing options needs proof that your product is best. They’ve likely already inquired about your offering, requested pricing info, and used your free trial. Turn these topics into pricing guides, comparison pages, and tutorials.

Customer

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). Share educational content to build trust. online shoppers.

Manufacturing

Search Engine Land

SEPTEMBER 20, 2024

educational pages), don’t drive them to buy now, as they’re not at that point. Send them to another educational page with a slightly lower funnel and closer to purchase intent. Key product feed optimization areas to focus on Price: Is your price competitive with the market to earn the click and sale?

SEO

Martech

MARCH 18, 2025

AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. AI-driven, on-demand buyer education (without vendor control). AI will curate buyer-led communities where users educate themselves. What replaces it?

CMO

Buffer Marketing

NOVEMBER 14, 2024

Avoid buying fake followers When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. If you’re writing an educational post, it makes sense to have a longer caption. Get verified on Instagram 1.

Social Media Marketing

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 1 : Visitors who spend more than 3 minutes on your pricing page. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Thats a high-intent action.

Whitepaper

Litmus

SEPTEMBER 25, 2024

Content marketing: Educates and inspires at every stage with valuable content. Drew Price, Co-Founder, JRNY PPL Here’s how to strategically use email marketing across key stages: Awareness campaigns: Start with a welcome series to introduce your brand and share valuable resources like guides or checklists.

Management

Martech

JUNE 11, 2025

It drove a short-term spike in sales, yet it stole full-price sales from the future and hindered a genuine connection or understanding of the customer’s long-term needs. The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. Email: See terms.

Branding

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated.

eCommerce

SocialPilot

JANUARY 27, 2025

If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Key takeaway: Focus on creating educational content that solves your audiences pain points. Repurpose content.

Thought Leadership

Sprout Social

SEPTEMBER 10, 2024

Because having an impact shouldn’t come at the price of burnout. Starting with healthcare and higher education, these pre-built Themes will help marketers instantly visualize and investigate social conversations as they relate to relevant categories (for example, admissions, campus safety and alumni in higher education).

Social Media Marketing

Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”

Branding

Martech

AUGUST 4, 2025

Jeffrey Feuer, CEO of Customer Solutions Group, has spent over 30 years qualifying bulk leads in sectors like insurance and education. For lead lists: Avoid bargain-priced data. Fake leads typically fall into two categories: bot-generated form fills and fabricated prospect lists. If it’s cheap, there’s usually a reason.

Price

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price

Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. But there's something about meeting face-to-face that simply can’t be replicated through a Zoom call.

Social Media Marketing

Backlinko

MARCH 26, 2025

Of course, you can’t control all the factors that determine pricing. Understanding keyword costs helps you: Make smarter bidding decisions Choose high-value keywords Maximize your ROI Optimize your campaigns for lower costs But before you can lower costs, its helpful to understand what goes into keyword pricing. Insurance $19.45

Price

Customers.ai

DECEMBER 9, 2024

How to Pull It Off: Collect Those Emails : Use tactics like product browsing suggestions, educational content, or notify me when its on sale options. Dynamic Pricing : Not all customers are created equal. Offer deeper discounts to the deal-hunters while maintaining full price for those ready to splurge.

eCommerce

Search Engine Land

AUGUST 8, 2024

You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Lays out price and/or offer: Best used with a warm retargeting audience. Educational content. Consider video, blog posts, or other lower-intent content pieces. Product reviews.

Gen Z

Search Engine Land

JULY 22, 2024

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget.

Price

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. Compared to other industries, B2B SaaS relies heavily on digital touchpoints to attract, educate, and convert customers across a longer buying process. This collaboration transformed our strategy.

Customer Acquisition

Hubspot Marketing

APRIL 30, 2025

They are seeking general information or education to clarify the issue. This stage of the buyer journey needs helpful, educational content to better understand the problem or opportunity. During this stage, content wants to educate the buyer. This stage is about discovery and research. How to motivate a sales team.

SEO

Hubspot Marketing

AUGUST 20, 2024

those that signal high intent, like a pricing or demo page). Transform long-form content into short-form educational social media posts. Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. a button, form, etc.)

User-Generated

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term.

Gen Z

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing. Emphasize value and transparency : Clearly communicate the value of your products or services.

Marketing

Search Engine Land

AUGUST 1, 2024

Dig deeper: How to use SEO education for stakeholder management 11. If you’re about to change your pricing, don’t update product pages with language about saving money. Dig deeper: Enterprise SEO is 50% education and culture The idea is to align your SEO priorities with your business plans.

SEO

Martech

JANUARY 24, 2025

Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025. As an educated marketer, you should pay attention to the same news your execs are tracking. Prices seem relatively high, but they are coming back to earth. ” The U.S.

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