Chief Martec

SEPTEMBER 14, 2024

As with the responses on the buyer resource question, it’s pretty clear that buyers want to get to demos and pricing as frictionlessly — i.e., sales-rep-free — as possible. Survey says: #1 answer is producing truly educational content that isn’t trying to sell. And sales engineers. Lots and lots of sales engineers.

Price 96

Price Education Product Customer 96

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Take a look at how the industrial company Edmund Optics uses video to invite customers to an event, introduce products , and educate customers.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

MarketingOps

DECEMBER 4, 2024

Adding Self-Serve Options to Your Pricing & Packaging Consider how you are packaging and pricing your products. Get Proactive with Customer Churn At the heart of churn is a customer who’s not finding value in your product in relation to the price they’re paying. Track engagement signals and reach out when the time is right.

Customer 147

Customer Customer Acquisition Price Product 147

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. How inelastic is demand for your products when you need to raise prices due to sudden increases in cost of goods sold? And creates unforgettable experiences that leave a lasting impression.”

Finance 121

Finance Customer loyalty Entertainment Price 121

Martech

MARCH 18, 2025

AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing. AI-driven, on-demand buyer education (without vendor control). AI will curate buyer-led communities where users educate themselves. What replaces it?

CMO 109

CMO Transform Price Education 109

Hubspot Marketing

JULY 12, 2024

out of 5 Price: Pricing only available through demo Free trial: No 2. out of 5 Price: Starts at free, paid plans start at $19/mo. The ability to host courses, events, and resource libraries make them an excellent choice for education-based, training, or coaching communities. (The But I may be slightly biased!)

Management 101

Management CRM Price Analytics 101

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). Share educational content to build trust. online shoppers.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 116

Education Advertising Advertisers Price 116

Marketing Insider Group

MAY 12, 2025

Try segmenting by: New vs. returning visitors: First-time users may need education or trust-building content, while returning visitors might respond better to limited-time offers or product reminders. Build Segmented Campaigns for Precision Lumping all users into one campaign limits your ability to speak directly to their needs.

Advertisers 104

Advertisers Advertising Real Estate Shipping 104

Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. But there's something about meeting face-to-face that simply can’t be replicated through a Zoom call.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Sprout Social

SEPTEMBER 10, 2024

Because having an impact shouldn’t come at the price of burnout. Starting with healthcare and higher education, these pre-built Themes will help marketers instantly visualize and investigate social conversations as they relate to relevant categories (for example, admissions, campus safety and alumni in higher education).

Social Media Marketing 128

Social Media Marketing User-Generated Education Customer 128

Search Engine Land

SEPTEMBER 20, 2024

educational pages), don’t drive them to buy now, as they’re not at that point. Send them to another educational page with a slightly lower funnel and closer to purchase intent. Key product feed optimization areas to focus on Price: Is your price competitive with the market to earn the click and sale?

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

MAY 19, 2025

Awareness stage Content accessibility: Provide a wealth of educational resources such as blog posts, whitepapers, webinars and videos that address common industry challenges and solutions. Transparency: Be open about pricing, features, and limitations of your products. Processing. See terms.

Customer 100

Customer Whitepaper Thought Leadership Customer Journey 100

SocialPilot

JANUARY 27, 2025

If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products. Balance your posts between promotional, educational, and conversational content. Key takeaway: Focus on creating educational content that solves your audiences pain points. Repurpose content.

Thought Leadership 91

Thought Leadership Whitepaper User-Generated Price 91

Martech

AUGUST 14, 2024

Negotiate better deals Deploy your usage data and business goals to get better pricing from vendors. Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. No matter how good they may be, you will need regular reassessments to maintain effectiveness.

Customer Acquisition 114

Customer Acquisition User-Generated New Technology Price 114

Search Engine Land

JULY 22, 2024

Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% PPC professionals are often marketing-educated. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

FEBRUARY 25, 2025

Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. Timing matters.

Transform 87

Transform Marketing Marketers Gen Z 87

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more.

Gen Z 105

Gen Z Transform Health Entertainment 105

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated.

eCommerce 127

eCommerce Retail Market Segmentation Price 127

Search Engine Land

AUGUST 8, 2024

You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Lays out price and/or offer: Best used with a warm retargeting audience. Educational content. Consider video, blog posts, or other lower-intent content pieces. Product reviews.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Backlinko

JANUARY 6, 2025

It focused on honest education about acne treatment. Educational content? How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing. In addition to founder stories, she created content on real customer experiences. What change are you trying to create?

eCommerce 108

eCommerce Shipping Logistics Transform 108

Customers.ai

DECEMBER 9, 2024

How to Pull It Off: Collect Those Emails : Use tactics like product browsing suggestions, educational content, or notify me when its on sale options. Dynamic Pricing : Not all customers are created equal. Offer deeper discounts to the deal-hunters while maintaining full price for those ready to splurge.

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Martech

JANUARY 24, 2025

Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025. As an educated marketer, you should pay attention to the same news your execs are tracking. Prices seem relatively high, but they are coming back to earth. ” The U.S.

Non-Profit 125

Non-Profit Marketing Marketers Finance 125

Buffer Marketing

MARCH 25, 2024

We dealt with it a couple of years ago when our packaging manufacturer shut down, and the rest of the industry prices had gone up nearly 200 percent. So, I looked for other areas where I could reasonably adjust prices to make up the difference. We also realized that a lot of our events were under-priced. Here’s how.

Price 109

Price Communications Customer Manufacturing 109

Calvyn Lee Blog

NOVEMBER 2, 2022

The Malaysian economy is supported by a significant amount of natural resources, but currently it is expanding in such sectors as services, commerce, medical tourism, and education. As for the pricing model, our Sales team recommends CPA Goal. Pricing model: Smart CPM or CPM / CPC / CPA Goal. Android Cleaners work great on Push.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketing 245

Litmus

OCTOBER 17, 2024

They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 1 : Visitors who spend more than 3 minutes on your pricing page. Tailor your follow-ups to educate, inspire, and build trust, so when theyre ready to buy, youre the obvious choice. Thats a high-intent action.

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price 82

Price eCommerce Shipping Transform 82

Search Engine Land

AUGUST 1, 2024

Dig deeper: How to use SEO education for stakeholder management 11. If you’re about to change your pricing, don’t update product pages with language about saving money. Dig deeper: Enterprise SEO is 50% education and culture The idea is to align your SEO priorities with your business plans.

SEO 98

SEO PR User-Generated Education 98

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. It is much more than a course builder and the pricing reflects that. billion by the end of 2022. In the news.

Transform 226

Transform Education Price eBook 226

Power Digital Marketing

MAY 6, 2025

Whether you’re adjusting pricing, fine-tuning operational strategies, or reevaluating marketing spend, there are ways to navigate the storm without sacrificing long-term success. As a result, price hikes may be necessary, but they come with risks. A sudden price increase could lead to decreased demand or lost customers.

Finance 52

Finance Price Real Estate Energy 52

Buffer Marketing

OCTOBER 28, 2024

And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available. Pricing: Starts at $19.79/month Pricing: $625 setup fee. All in all, Predis.ai

Digital Marketing 102

Digital Marketing Price User-Generated Affiliate Marketing 102

Buffer Marketing

NOVEMBER 14, 2024

Avoid buying fake followers When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. If you’re writing an educational post, it makes sense to have a longer caption. Get verified on Instagram 1.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

AUGUST 20, 2024

those that signal high intent, like a pricing or demo page). Transform long-form content into short-form educational social media posts. Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. a button, form, etc.)

User-Generated 129

User-Generated Food Transform Marketing 129

Hubspot Marketing

APRIL 30, 2025

They are seeking general information or education to clarify the issue. This stage of the buyer journey needs helpful, educational content to better understand the problem or opportunity. During this stage, content wants to educate the buyer. This stage is about discovery and research. How to motivate a sales team.

SEO 108

SEO CRM User-Generated Education 108

Backlinko

APRIL 29, 2025

These terms show a clear buying intent because shoppers use terms like buy and book or other strong purchase signals like pricing. The first searcher needs educational content. Andy can discover your furniture brand if you have educational content on this topic. Show them a product page, and they’ll bounce.

eCommerce 80

eCommerce Food Shoppers Retail 80

Calvyn Lee Blog

NOVEMBER 12, 2022

Pricing model: CPC. Such wording is great for educational apps for trading – it’s like you offer something not familiar to regular traders (most likely, some insights that might work). As for Finance, focus on educational apps that help users grasp the principles of successful trading. Ad format: Onclick / Push.

Affiliate Marketing 246

Affiliate Marketing Finance Marketing Marketers 246