Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. It was never a product campaign; it was a straight goodwill campaign.

Education 102

Education Marketing Strategy Branding Energy 102

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Hubspot Marketing

SEPTEMBER 30, 2022

While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Maintain an Active Business Blog.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation is an umbrella term that covers any activity intended to create awareness for and interest in a product or service. Lead generation is about capturing demand.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Serving your customers relevant content can help move them closer to another sale. Don’t Sell.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

Thought Leadership 137

Thought Leadership Whitepaper Promotion Marketing 137

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Otherwise, the attempt at thought leadership will fall flat. Great content leads with education and offers specific takeaways. There are takeaways, insights, and education at every turn.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

MAY 30, 2017

At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc. Thought Leadership: This is an invaluable status to have today. that have been created by your marketing team and are lead generating.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , Work with publishers who are syndicating your white papers on their sites.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She occasionally posts about work culture and thought leadership. Michael posts great videos on skill-building.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

MAY 13, 2009

After a 3-year stint selling technology, I started my own consulting business with a primary focus on shortening time-to-revenue on new product launches. The gap between Marketing and Sales was often so wide, that I was amazed that any product was successful. What matters is the customer -- not the product, service or solution.

Thought Leadership 67

Thought Leadership Whitepaper Marketing Marketers 67

Adobe Experience Cloud Blog

MARCH 28, 2017

They want to engage with quality content that educates, entertains, or inspires them. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. If there is existing demand in the market, you can capture it and guide potential customers to your products and services. If you’ve landed here, it’s safe to say you probably have some questions about demand generation. Demand capture.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model.

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

MAY 27, 2009

My first lesson: You'd better know your products — and how they compare to competitive products — before you can call yourself a salesperson. After several years of selling all types of products, it was obvious to me that salespeople were often sent into the field under-equipped.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Adobe Experience Cloud Blog

JUNE 26, 2014

You marketed to as many people as possible, regardless of their fit for your product or service. But the point of tracking isn’t to lump everyone together – it’s to understand how each individual experiences our products. It’s important to remember that the more time a lead spends with your content, the more “educated” they become.

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JULY 5, 2012

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

JANUARY 15, 2014

Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Just because someone downloaded a whitepaper doesn’t mean he or she wants to talk to a sales rep. Why is Lead Generation Important? Demand Generation'

Transform 134

Transform Whitepaper Thought Leadership Education 134

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 64

Thought Leadership Whitepaper Transform Marketing 64

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Whitepapers, research reports, quarterly updates, monthly newsletters, and webinars are all valuable forms of content, but you’ll have to evaluate which ones will be early-stage content versus mid- and late-stage content. Those potential investors may prefer more detailed communications in the form of a whitepaper.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. Then promote your brand and product “on the edges.” Don’t Believe Me?

Content Marketing 83

Content Marketing Whitepaper Thought Leadership Retail 83

TechWyse

MARCH 8, 2023

Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services. For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method. So how do you nurture and pull them into your sales funnel?

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities.

Whitepaper 87

Whitepaper Customer Inbound Marketing Thought Leadership 87

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Do you capitalize product names? It helps make your brand more genuine and personable, but it needs to be consistent. Scientific.

Branding 92

Branding Thought Leadership Whitepaper PR 92

Content Marketing Institute

AUGUST 10, 2018

What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report. Glenn’s team consists of himself, a creative director, an art director, and 7-10 writers, and support from shared production and design staff that serve all of JLL Americas.

Real Estate 65

Real Estate Content Marketing Whitepaper Transform 65

Adobe Experience Cloud Blog

JUNE 3, 2010

During this time, qualified prospects are still gathering information, educating themselves and researching products and services. When you couple this with thought leadership tactics, you’re able to build trust and credibility with prospects via social media.

Thought Leadership 89

Thought Leadership Whitepaper Social Media Marketing eBook 89

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. What’s a content brief?

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Adobe Experience Cloud Blog

JANUARY 27, 2010

It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites.

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Adobe Experience Cloud Blog

JUNE 13, 2011

How do you overcome those who claim they “would have bought the product anyway without nurturing&# ? At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products.

Whitepaper 98

Whitepaper Transform Thought Leadership Price 98

Adobe Experience Cloud Blog

DECEMBER 4, 2009

Example: Read the new Marketo Lead Nurturing White Paper. Contextual links - Use links highly relevant to the content, with the most important and relevant links at the top of the email, also linking to the appropriate product pages, promotion or thought leadership.

Whitepaper 87

Whitepaper Thought Leadership Email Marketing Communications 87

Rock Content

JANUARY 8, 2018

Buyers are looking for new insights and to be educated. It is about tapping into key industry influencers and experts, the rich online content available (blogs, white papers, articles, videos), social media conversations, relevant online communities and your own networks. You need to build and demonstrate expertise.

Whitepaper 52

Whitepaper eBook New Technology Education 52

Hubspot Marketing

AUGUST 11, 2022

This individual likely fits the demographics of your ideal client, also known as your buyer persona , but they are unaware of your product or in need of it. Your goal will be to consider your indirect competitors and educate them on the pros and cons. Whitepaper. This kicks off their buyer’s journey. Decision Stage.

Whitepaper 144

Whitepaper eBook Education Price 144

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? For this reason, your content is essential to entertaining, educating, and converting potential customers. Build thought-leadership and credibility. Easy and done. . Discover how to personalize and segment your audience.

Whitepaper 144

Whitepaper Thought Leadership Entertainment Education 144

CXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. What is demand generation?

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

SMA Marketing

APRIL 18, 2024

By providing content that educates, informs, and solves user problems, you establish yourself as a trusted authority in your legal niche and attract organic traffic that converts. Content Marketing Content marketing is a powerful strategy for lawyers to establish thought leadership, build brand awareness, and attract potential clients.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69