Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. As the name already suggests, it uses audiovisual content to promote a product or service. Which are the best video marketing examples to use in your strategy?

Video Marketing 78

Video Marketing Education User-Generated Marketing 78

TechWyse

FEBRUARY 15, 2022

How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging. They also provide your brand with the chance to educate and make an emotional connection through storytelling. Wrapping Up.

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Key messages simplify your marketing.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Hubspot Marketing

MARCH 28, 2023

The filter has been used in over 30 million videos to date. As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. This campaign isn’t Dove’s first stance taken against imagery promoting unrealistic beauty standards.

Education 116

Education Promotion Video Marketing Product 116

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. With this strategy, you promote an individual inside your company as a trusted industry expert.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 117

Branding Video Marketing Millennials B2C 117

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing? Video Marketing.

Digital Marketing 118

Digital Marketing Whitepaper Marketing Marketers 118

Hubspot Marketing

MARCH 21, 2024

Educate your audience. Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. Create and promote more video content. Establish authority.

Marketing 110

Marketing Marketers User-Generated Promotion 110

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? You can easily reach them with a cost-effective video marketing strategy.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Adams & Knight Marketing

JUNE 3, 2020

In total, the agency’s winning video marketing work includes six Silver Awards and four Bronze Awards on behalf of its clients in financial services, healthcare, and travel/leisure. ” It also earned Bronze in Branded Content: Videography/Cinematography for “ RiMaConn Relay.”

Health 100

Health Video Marketing Education Digital Marketing 100

OnPassive Marketing

JULY 5, 2022

Do you want to produce product demonstrations, customer testimonials, or educational content? Once you know the type of video you want to create, you need to develop a distribution strategy. A video content strategy helps you ensure that your videos are well-planned and targeted at the right audience. How-To Videos.

Promotion 82

Promotion Education Video Marketing Product 82

Scoop.it!

JANUARY 26, 2023

You should not only publish testimonials on your website and promote them on all your customer touchpoints, but also make sure you have stellar reviews on all third-party platforms, like Google reviews and Yelp. Source That’s why you should take a different route from your competitors and emphasize educational formats in your BoFU strategy.

Education 88

Education Communications User-Generated Promotion 88

AWeber

JULY 6, 2023

So grab your popcorn, sit back, and get ready to discover the magic of video email marketing! But first, let’s define what video email marketing is… What is video email marketing? Video email marketing is simply incorporating videos into your emails.

Email Marketing 91

Email Marketing Education Marketing Marketers 91

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Backlinko

FEBRUARY 20, 2024

Shopify Industry: e-commerce Best for: Bloggers, course instructors, influencers with a business-minded audience, video marketers Commission rate: Up to $150 Cookie duration: 30 days URL: Shopify affiliate program Perks: Trusted brand; Great marketing tools Shopify is the go-to e-commerce website. What’s in it for you?

Affiliate Marketing 89

Affiliate Marketing CRM Price User-Generated 89

Digital Marketer

JULY 11, 2023

Generally, videos go viral on social media when they connect with their audience, make them laugh, inform, teach, and persuade them. Determine Your Video Marketing Goals Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy.

Transform 87

Transform Social Media Marketing Video Marketing Analytics 87

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 69

Entertainment Video Marketing Thought Leadership Education 69

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 100

Branding Gen Z Transform Education 100

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats?

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Spiralytics

MAY 30, 2024

Marketers can use it for brand building, leveraging analytics tools for data-driven strategies. Promote products/services effectively through visually appealing content, videos, and targeted ads. You can send users targeted messages and promotions, leveraging Facebook’s detailed audience insights to reach the right people.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 67

Marketing Marketers Email Marketing eBook 67

Vertical Response

MARCH 22, 2024

Online businesses open doors to a global audience, streamlining operations and reducing costs, all while promoting sustainability by reducing paper waste. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Transform 68

Transform Affiliate Marketing Shipping Education 68

SMA Marketing

APRIL 18, 2024

By providing content that educates, informs, and solves user problems, you establish yourself as a trusted authority in your legal niche and attract organic traffic that converts. This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Customer Acquisition 88

Customer Acquisition Analytics Education Entertainment 88

Sprout Social

JANUARY 31, 2024

Promote your YouTube content across multiple channels Content distribution is all the rage right now. And rightfully so given the legwork it takes to create a YouTube video. Reposting and cross-promoting your YouTube presence is a smart move. Needless to say, they’ve found a winning formula primarily through educational content.

Analytics 94

Analytics SEO Promotion Food 94

Martech

MAY 26, 2022

Educational resources. Additionally, Hootsuite is rolling out TikTok-related resources for marketers. They will also gain post-performance and user engagement insights informing future campaigns.

Social Media Marketing 102

Social Media Marketing Marketing Marketers Education 102

Rock Content

MAY 2, 2024

A brand voice might be “powerful and uplifting”, “professional and educational”, or “fun and off-the-cuff”. By creating such a powerful message in the communication Dove has with customers, the brand is able to promote its products and reinforce its values. This might seem like it doesn’t fit with their SaaS platform.

Branding 89

Branding Communications Health Education 89

Neil Patel

JUNE 7, 2021

How much self-promotion is too much? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. They’re creating promotions that offer massive discounts to dozens of products in their store. Provide genuine value during your promotion. Of course, this brings up some important questions.

Shoppers 102

Shoppers Fashion Marketing Marketers 102

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Sprout Social

MAY 6, 2021

These videos are 15-30 seconds each with background audio, whether voiceover, music or another popular sound byte, and are incredibly digestible. You want your Instagram Reels strategy to consist of several different types of videos, but sharing tutorials every few Reels is a great way to create an educational presence.

Education 129

Education Place Product Branding 129

Digital Marketer

NOVEMBER 26, 2022

Promotional Videos & Video Sales Letters. VIDEO IS THE FUTURE! In fact, 87% of video marketers say that video gives them a positive return on investment. Video marketing is indeed where it’s at! Says the girl who spends HOURS making video content every week. Blog Posts.

Copywriting 88

Copywriting SEO Promotion Video Marketing 88

Sachs Marketing Group

DECEMBER 1, 2023

Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational. Whether it’s newsletters, promotional offers, or informational content, your emails should provide value and encourage recipients to take action.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97