Buffer Marketing

NOVEMBER 14, 2024

If you’re writing an educational post, it makes sense to have a longer caption. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. Add a few words about your image or video, and these tools will recommend the top hashtags that go well with it.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

JANUARY 30, 2025

Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If short-form videos generate the most engagement, prioritize them. If educational carousels drive conversions, create more of them. Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions.

User-Generated 99

User-Generated Education Analytics Thought Leadership 99

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? What is the importance of investing in B2B marketing videos?

Video Marketing 85

Video Marketing Education Marketers Marketing 85

Marketing Insider Group

MARCH 17, 2025

A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make. Invest in AI and Marketing Automation AI-driven marketing tools have changed the game, allowing you to automate repetitive tasks, personalize content, and analyze consumer behavior faster than ever before.

User-Generated 57

User-Generated Influencer Marketing SEO Marketers 57

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. More User-Generated Content (UGC). Consumers generally love UGC. Without using up too many resources, brands can publish videos that evoke emotion.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. The same is true for social media users. You can always expand your efforts into different platforms later. Provide value.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Hubspot Marketing

JULY 28, 2020

Video isn't going anywhere, but it is always expanding, changing, and evolving to fit new consumer needs and new platforms. As this content continues to evolve with each new generation, marketers should continue researching video consumers' interests, hobbies, and behaviors. To some, this isn't that much of a shock.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Adobe Experience Cloud Blog

DECEMBER 7, 2018

True, these platforms are not as marketing friendly as the biggest sites, but that’s why they made this list. These sites have thriving, loyal user bases that are eager to reward great content with their undivided attention. Video is everything in an online world stuffed to the brim with content. Ask, and Quora will answer.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats?

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Sprout Social

MAY 29, 2025

Brand-focused campaigns are also more likely to show a 50% improvement in short-term activation metrics, including marketing qualified leads (MQLs). The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams. The competition isn’t even close.

Gen Z 69

Gen Z Social Media Marketing Transform Marketers 69

Marketing Insider Group

MAY 22, 2023

Here’s our recipe for success when it comes to crafting your own prompts, and 111 examples of effective ChatGPT prompts for digital marketing! To stand out in the competitive world of marketing, you must continue to apply your own unique experience to your work. Generate a creative Twitter thread about [topic].

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. How to Use Video Marketing?

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Gen Z 145

Gen Z Millennials Finance Education 145

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Hubspot Marketing

JUNE 29, 2022

With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick? And where should I promote my videos? In other words: What's the best video marketing strategy for 2022 and beyond? What is the optimal length of a marketing video?

Branding 123

Branding Millennials Video Marketing B2C 123

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? And content marketing provides exceptional leverage. Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. The thinking here is brilliant.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Email marketing. Event marketing. Video marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Video Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Search Engine Land

JUNE 14, 2024

We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection.

Branding 99

Branding B2C Education eCommerce 99

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Video Marketing Video content creates powerful emotional connections that static text simply cannot match.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Sprout Social

DECEMBER 8, 2022

It’s an educational moment within an immersive visual experience. Our research found that 76% of engaged social media users say it’s important for companies to post about their employees. User-generated content. Not all of your video content needs to come from you. Educational or how-to content. Predictions.

Education 140

Education Key Performance Indicator Entertainment Transform 140

Marketing Insider Group

FEBRUARY 2, 2021

Nurture and generate high-quality leads? Content marketing (CM) is a channel every marketing team should use to build a robust online presence and authority. 91% of B2B marketers use content marketing. Content marketing is best for: Lead generation. Generating ROI. Email Marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Hubspot Marketing

OCTOBER 27, 2022

Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user. By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Featured Tool: Buyer Persona Generator. Run a content audit.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

Whitepaper 107

Whitepaper User-Generated eBook Partner Marketing 107

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Perhaps you’ve already dabbled in video creation.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Just how big is the market size of the fintech industry? B2B fintech marketing.

Transform 119

Transform B2C Finance Affiliate Marketing 119

Hubspot Marketing

APRIL 6, 2021

You'll generate more and better leads. Content marketing can also generate leads. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team. So, how can content generate leads? Typically, you create content to provide visitors with useful, free information.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We

Entertainment 141

Entertainment Advertisers Advertising User-Generated 141

TechWyse

FEBRUARY 15, 2022

Since their launch in 2017, they’ve stayed the same format, giving users the ability to ask a question with the choice of two responses. Instagram has recently updated the Stories Poll Sticker feature to allow users to change the colour of the question and allow for more answer options. Click the link above to learn more! Wrapping Up.

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52