Litmus

APRIL 23, 2019

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait on the results to come rolling in so you can judge whether or not the email you sent was successful. Here’s what we found.

Analytics 78

Analytics Email Marketing Marketing Marketers 78

Zumvu

FEBRUARY 9, 2022

Everyone wants their email marketing to be the best it can be. Including carefully thought-out copy, relevant links, and stylistic branding.

Email Marketing 96

Email Marketing Marketing Marketers Branding 96

Ann Handley

FEBRUARY 25, 2023

Source : Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. LOL) About 18 months ago I started manually tracking a specific metric for this newsletter. The more people reply to your email, the more your sender reputation improves.

Promotion 258

Promotion Email Marketing Marketing Marketers 258

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. But are those metrics always the best judge of success? No, they are not, and I will explain why.

Email Marketing 100

Email Marketing Management Customer Communications 100

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 102

Analytics Email Marketing User-Generated Marketing 102

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 93

Email Marketing Marketing Marketers Copywriting 93

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics.

Transform 119

Transform CMO Marketing Marketers 119

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., personalizing emails or SMS) and internal challenges (e.g., They should accurately reflect existing marketing processes.

Marketing 94

Marketing Marketers Communications New Technology 94

Buffer Marketing

APRIL 23, 2024

  Many brands and companies are happy to work with creators and influencers with smaller followings, but they’ll likely want to see some proof of your metrics and professionalism before sending you a contract or products. Enter: a media kit. “Engagement rate is a good start. Average views, too.

Influencer Marketing 94

Influencer Marketing Social Media Marketing Price Fashion 94

Search Engine Land

JANUARY 31, 2024

This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions. email : Users who clicked a link in an email marketing campaign referral: Users who clicked a link from another website.

Advertising 136

Advertising Advertisers Analytics SEO 136

Search Engine Land

FEBRUARY 5, 2024

This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. But despite being important to Google and critical for success in SEO, user-centric SEO metrics are rarely used to support SEO KPIs and goals. These metrics support adaptive KPI frameworks.

SEO 124

SEO User-Generated eCommerce Customer Journey 124

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?”

Analytics 98

Analytics Logistics CRM Customer Journey 98

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Get MarTech!

Copywriting 96

Copywriting Email Marketing eCommerce Customer Journey 96

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customer 95

Customer User-Generated Analytics Place 95

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. But first, why is a holistic view of metrics important?

Non-Profit 112

Non-Profit Direct Mail Key Performance Indicator Email Marketing 112

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Start free 30-day trial What are vanity metrics?

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Health 99

Health Email Marketing Analytics Place 99

Search Engine Land

MARCH 29, 2024

Potential Reach metric. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Advertising 106

Advertising Advertisers Price Search Marketers 106

Search Engine Land

FEBRUARY 29, 2024

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. ” ‘Beyond crazy’ Melissa Mackey, paid search director at Compound Growth Marketing, also criticized the lack of information around the new ad format. ” Why we care. .”

Advertising 125

Advertising Advertisers Search Marketers Marketing 125

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Do your subscribers just skim your email, or do they spend more time reading it?

Copywriting 92

Copywriting Analytics Education Product 92

Search Engine Land

APRIL 1, 2024

Google said in a statement: “The ‘Estimated Total Unique Visitors’ Reach report metric is unaffected by this issue and can be used as an interim workaround.” ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on.

Management 97

Management Search Marketers Marketing Marketers 97

Martech

JANUARY 4, 2024

The discussion focused on the risks of narrowly focusing on website speed as the most important metric. Dig deeper: 9 ways to improve your content’s UX beyond great writing Consider differences It is important to treat metrics such as site speed as best practices. However, sometimes friction is important.

SEO 124

SEO Customer Product Marketing 124

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Shipping 112

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top five metrics to track with a customer journey orchestration tool? Answer The top five metrics to track with a CJO tool are: 1. I am trained with MarTech content.

Customer Journey 87

Customer Journey Customer Marketing Automation Platform Manufacturing 87

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

Email Marketing 90

Email Marketing Communications Law Transform 90

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Law 95

Law Health Email Marketing Marketing Strategy 95

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. This will help you tailor your email content and messaging to resonate with your target audience.

Whitepaper 101

Whitepaper User-Generated Marketing Automation Platform Email Marketing 101

Martech

APRIL 30, 2024

Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. In addition to being an email marketing savant, Brian has long been involved with The Hole in the Wall Gang Camp. Q: How did you get into marketing? have set much tougher rules for bulk email senders , what has that meant for you?

CRM 86

CRM Email Marketing Education Marketing 86

Search Engine Land

MARCH 27, 2024

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. Get the daily newsletter search marketers rely on.

Advertising 115

Advertising Advertisers SEO Search Marketers 115

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Stakeholders need to meet and agree on the core metrics to analyze and avoid “vanity metrics.” Get MarTech! In your inbox.

Marketing Automation Platform 115

Marketing Automation Platform Analytics Marketing Marketers 115

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 145

SEO Content Marketing Analytics Promotion 145

Search Engine Land

DECEMBER 4, 2023

Impression share is a key metric for assessing the visibility and effectiveness of an ad campaign, enabling marketers to better understand performance and optimize more efficiently. Commenting on the screenshot, Turner wrote: “Seeing IS metrics in selected Google LSA accounts – could be useful. Why we care.

Digital Marketing 109

Digital Marketing Search Marketers Product Marketing 109

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

SEO 119

SEO User-Generated Analytics eCommerce 119

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 126

Email Marketing eCommerce Customer Journey Marketing 126

Search Engine Land

MARCH 4, 2024

Sort your data by any metric. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. It offers customization features for easy report tailoring, including the ability to: Filter your data by campaign, ad group, keyword, and other dimensions. Set flexible budgets. Why we care.

User-Generated 126

User-Generated Management Search Marketers Customer 126

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 93

Content Marketing Key Performance Indicator Marketing Marketers 93