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What is Email Marketing, and Why Does It Matter?

Aspiration Marketing

One powerful tool that has stood the test of time is email marketing. Despite the rise of social media and other digital channels, email remains a highly effective way to build relationships, drive sales, and increase brand loyalty.

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Achieve Higher Engagement & Conversions: An Email Marketing Checklist

Aspiration Marketing

But, the question is: how do you consistently create emails that not only land in inboxes but also compel recipients to open and take action? To guide you through this process, we've compiled a comprehensive email marketing checklist outlining the essential elements for achieving higher engagement and conversions.

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The Power of Email Marketing: How to Get the Best Results

Aspiration Marketing

Do you get the best results from your email marketing efforts? However, after analyzing their data, the problem became clear: their emails lacked personalization and segmentation, essentially broadcasting the same message to everyone regardless of their interests.

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Email marketers sharpen deliverability tactics at MailCon

Martech

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. The data you get is telling you something.”

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

B2B marketers, this is your moment! We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow. Webinar Date & Time: February 12th, 2025 @ 12:00 PM CST

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6 tips for creating a winning email marketing calendar

Martech

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

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Build Lead Nurturing Sequences with Email Marketing Automation

Aspiration Marketing

Are your marketing efforts yielding a trickle when they should be a torrent? The key lies in strategic lead nurturing, powered by the precision of email marketing automation. This isn't just about sending emails; it's about guiding prospects through their unique buyer's journey with tailored, timely content.

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The Ultimate Email Marketing Toolkit

Tired of your emails getting lost in the noise? Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact.