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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Whether launching a new product, entering a new market, or just needing more leads, PPC offers a faster way to drive targeted traffic and test what converts. Email marketing is what keeps your brand front of mind during these different stages. It’s also one of the highest-performing marketing channels.

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Optimization science: Technology and brain science can drive performance

Martech

Although you don’t want to be completely beholden to legacy systems, you do need to consider how your new marketing technology integrates with current, and quite possibly, future systems. As such, let’s take a look at aesthetic considerations for a couple of marketing solutions, including: • Conversational chat technology.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Email Marketing Your email list is a potential goldmine for your business. By using this opportunity to deliver helpful, relevant content to them, email marketing makes it easier to convert lookers into buyers. And with the new Marketing AI Institute, Roetzer and his team are clearly thought leaders in marketing.

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3 recession-defeating marketing strategies

Martech

Suppose implementing propensity is the right strategy to improve your marketing results; get it done. The one thing that marks a potential recession is what we saw during COVID: fast-reaction pivots that scale to a new market condition. But now is not the time to rely on the adage that email is recession-proof.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs. With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.