AWeber

MAY 18, 2025

As a general rule, if your open rates are above 20%, youre on par with many successful marketers. What Is a Good Open Rate for Email Marketing? The definition of a good open rate depends on several factors, including the type of emails you send and your audience.

Non-Profit

Hubspot Marketing

NOVEMBER 1, 2024

They don’t have to pay their partners, so they have lower costs and a higher profit margin. Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. It’s a beautiful cycle.

Manufacturing

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. What’s the role of personalization in email list growth hacks?

CRM

Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. The same cost issues are dogging non-pure plays.

Non-Profit

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. How do you align?

Transform

Martech

JANUARY 24, 2025

Should we start looking for goods from non-tariff countries? C-level executives will watch for market instability, determining their actions, including spending decisions. percent of their employers’ revenues were allocated to marketing activities. How do we communicate that? How would tariffs affect our supply chain?

Non-Profit

Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon.

Non-Profit

Hubspot Marketing

JULY 9, 2025

Here's how top platforms like HubSpot make your life easier and your business more profitable. Centralized Communication Made Simple — No more email chaos. You’ll never lose another important email or miss a crucial deadline again. Include every email, phone call, and meeting. Step 2: List your must-have features.

Management

AWeber

MAY 19, 2025

In this guide, well break down proven ideas, show you how real people profit from them, and give actionable steps so you can launch your first (or next) digital product this month. Your Digital Product Launchpad: Why These Ideas Work Digital products are non-physical assets you can create once and sell repeatedly.

Product

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. Tracking Tools: Don’t forget tools like Google Analytics, email marketing platforms, or CRM software. Think of your goals as your campaign’s North Star. Running an ecommerce campaign?

PR

Lynton Web

MAY 8, 2025

Profitable centers recognize they can't effectively market to everyone with the same approach. Consistency across all touchpoints builds recognition and trust with your target audience. Detailed audience segmentation enables resonant messaging that drives participation.

Marketing Strategy

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. Let’s dive into the best Omnisend alternatives on the market right now. (TL;DR) 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5

eCommerce

Hootsuite

JULY 18, 2025

Whether you’re marketing paint to homeowners or driving donations to a non-profit aid organization, understanding your audience is a universal truth. Use AI to produce better content — not all your content Jones is quick to praise AI tools and their capabilities, but reminds marketers that “they’re just the new baseline.”

B2C

Hubspot Marketing

JULY 17, 2025

Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams. Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Is HubSpot good for nonprofits?

CRM

Buffer Marketing

NOVEMBER 7, 2024

Here are some questions to consider: Can you uncover a segment of the market that doesn’t seem to be fully served by competitors’ plans? Discounts for students or non-profits? Say, do they have an affordable plan for startups or small businesses? Do they offer Account Management for Enterprise customers?

Customer Acquisition

Hubspot Marketing

JULY 15, 2025

SMS and email marketing automation: Sends appointment reminders, court date notifications, and case updates via clients’ preferred communication method, with automatic opt-in compliance for legal marketing requirements. Distinguish between features you genuinely need versus nice-to-haves. Is HubSpot good for legal businesses?

Law

Sachs Marketing Group

APRIL 30, 2025

This can be achieved through various outreach strategies, including email marketing, social media outreach, and attending community events. Recognizing the Audience and Purpose Recognizing the target audience and purpose of outreach efforts is critical to creating an effective marketing strategy.

Marketing Strategy

Buffer Marketing

OCTOBER 10, 2024

Hit “publish,” and you have a ready-to-use URL for your About Us page on social media profiles, email marketing campaigns, events, etc. Non-GMO Project What is Non-GMO Project : Non-GMO Project is a non-profit organization that wants to protect people’s right to know what’s in their food.

Non-Profit

Hubspot Marketing

JULY 24, 2025

Marketing automation: HubSpot’s marketing tools take the manual labor out of campaign creation. Create seasonal maintenance campaigns and emergency service follow-ups, leveraging HubSpot's proven email marketing tools that help businesses nurture leads automatically.

CRM

Lynton Web

MARCH 4, 2025

This involves understanding customer behavior, optimizing the checkout process, and employing targeted marketing techniques to re-engage potential buyers. In doing so, businesses can turn what initially appears to be a setback into a chance for growth and increased profitability. A countdown timer or limited-time offer (e.g.,

Shoppers

Vertical Response

JULY 1, 2025

Learn how to set prices that enhance profitability and growth. Defining clear pricing objectives aligned with market conditions and consumer perceptions enhances pricing effectiveness and business profitability. This method ensures that you cover your costs and achieve the desired profit margins.

Price

SocialPilot

FEBRUARY 18, 2025

NiceJob Perfect Review Generation Software for: Freelancers, Large Enterprises, Mid-Size Businesses, Non-Profits, and Small Businesses Star Rating: 4.8/5 Birdeye Best Review Generation Tool For: Local Businesses, Large Enterprises, Mid-Size Businesses, Non-Profits, and Multi-Location Brands Star Rating: 4.8/5

User-Generated

Lusha

JULY 22, 2024

Outbound Lead Generation: This involves proactively reaching out to potential customers through cold calling, email marketing, social selling, and other direct outreach methods. ” Active listening: Pay close attention to what the lead is saying, both verbally and non-verbally.

CRM

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?” And only 3% of respondent companies were categorized as “customer-obsessed.”

User-Generated

Scoop.it!

MAY 15, 2025

But the simple truth is that personalization is becoming a non-negotiable consumer requirement in 2025 and beyond. Consisting of four simple questions, this resource makes it easy for non-expert shoppers to discover products that match their criteria. Furthermore, 76% became frustrated when businesses failed to deliver.

Content Marketing

Litmus

AUGUST 6, 2025

Email marketing and eCommerce are old friends that happen to work very well together. Email marketing ROI consistently outperforms other channels, with 35% of companies getting over $36 back for every $1 spent on the inbox. Retail email marketing isn’t a magic money-printing machine, however.

Retail

Martech

FEBRUARY 6, 2025

There is no clear path to profitability. LifeStreet expanded its AI-powered media buying platform, Nero, into non-gaming verticals. You have 300 million active weekly users. Company weaknesses: The company lost billions of dollars last year (but investors dont seem to care). Would you: Focus on making your product less expensive?

Non-Profit

Litmus

JULY 21, 2021

With all that in mind, this article will specifically focus on best practices for creating an email stewardship journey. When done right, email marketing is highly effective with a return on investment (ROI) of 36:1 according to Litmus’ State of Email report. Start with the non-negotiable journeys.

Non-Profit

Vertical Response

JULY 25, 2022

VerticalResponse is a great choice if you’re looking for an affordable email marketing service that can help you communicate with your customers. We have the tools you need to produce impressive email campaigns. If you don’t have an email marketing plan, you’re missing out on a huge opportunity.

Non-Profit

Adobe Experience Cloud Blog

JULY 9, 2018

But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. Personalized and Segmented Emails.

Email Marketing

Vertical Response

MARCH 6, 2023

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns.

Non-Profit

Vertical Response

MAY 22, 2023

Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. In many cases, a single paragraph will do.

Non-Profit

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email campaign success metrics.

Non-Profit

Marketing Insider Group

JUNE 8, 2021

More opens and responses from email marketing. Higher conversions and profits. Here’s an example of a SMART content marketing goal: Grow website traffic by 10% by producing 12 content pieces a month that use targeted keywords and via distribution in channels (email, third-party sites, social media). Image: CMI.

Content Marketing

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit?

Non-Profit

The Marketing Operations Leader

OCTOBER 1, 2024

Lack of technical fundamentals: Martech is technical—understanding the basics is a non-negotiable. No interest in data: Marketing runs on data. Does a friend or relative need help with email marketing? Local non-profit need a website upgrade? Proactive ownership drives change.

Non-Profit

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

And while marketing automation can help non-profits in many ways – by raising awareness, for example, or by influencing public policy – one of marketing automation’s biggest use cases is in supporting a robust pipeline for donations. Unfortunately, the retention rate of first year donors is only 23.7%.

Communications