Martech

MARCH 12, 2025

Dig deeper: 7 tips for using marketing automations to drive leads 3. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Use these insights to refine and simplify your approach, ensuring maximum impact and efficiency in your email marketing.

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. The same cost issues are dogging non-pure plays.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Vertical Response

JULY 25, 2022

VerticalResponse is a great choice if you’re looking for an affordable email marketing service that can help you communicate with your customers. We have the tools you need to produce impressive email campaigns. If you don’t have an email marketing plan, you’re missing out on a huge opportunity.

Non-Profit 52

Non-Profit Email Marketing Marketing Marketers 52

Adobe Experience Cloud Blog

JULY 9, 2018

But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Hubspot Marketing

NOVEMBER 1, 2024

They don’t have to pay their partners, so they have lower costs and a higher profit margin. Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. It’s a beautiful cycle.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Vertical Response

MARCH 6, 2023

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns.

Non-Profit 64

Non-Profit Education Email Marketing Communications 64

Buffer Marketing

OCTOBER 10, 2024

Hit “publish,” and you have a ready-to-use URL for your About Us page on social media profiles, email marketing campaigns, events, etc. Non-GMO Project What is Non-GMO Project : Non-GMO Project is a non-profit organization that wants to protect people’s right to know what’s in their food.

Non-Profit 121

Non-Profit Health Food Energy 121

Vertical Response

MAY 22, 2023

Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. In many cases, a single paragraph will do.

Non-Profit 45

Non-Profit Email Marketing Marketing Marketers 45

Martech

JANUARY 24, 2025

Should we start looking for goods from non-tariff countries? C-level executives will watch for market instability, determining their actions, including spending decisions. percent of their employers’ revenues were allocated to marketing activities. How do we communicate that? How would tariffs affect our supply chain?

Non-Profit 129

Non-Profit Marketing Marketers Finance 129

Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon.

Non-Profit 73

Non-Profit Law User-Generated Marketing 73

AWeber

MAY 19, 2025

In this guide, well break down proven ideas, show you how real people profit from them, and give actionable steps so you can launch your first (or next) digital product this month. Your Digital Product Launchpad: Why These Ideas Work Digital products are non-physical assets you can create once and sell repeatedly.

Product 59

Product eBook Transform Non-Profit 59

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email campaign success metrics.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. What’s the role of personalization in email list growth hacks?

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Marketing Insider Group

JUNE 8, 2021

More opens and responses from email marketing. Higher conversions and profits. Here’s an example of a SMART content marketing goal: Grow website traffic by 10% by producing 12 content pieces a month that use targeted keywords and via distribution in channels (email, third-party sites, social media). Image: CMI.

Content Marketing 141

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 141

The Marketing Operations Leader

OCTOBER 1, 2024

Lack of technical fundamentals: Martech is technical—understanding the basics is a non-negotiable. No interest in data: Marketing runs on data. Does a friend or relative need help with email marketing? Local non-profit need a website upgrade? Proactive ownership drives change.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

And while marketing automation can help non-profits in many ways – by raising awareness, for example, or by influencing public policy – one of marketing automation’s biggest use cases is in supporting a robust pipeline for donations. Unfortunately, the retention rate of first year donors is only 23.7%.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. How do you align?

Transform 86

Transform Marketing Marketers Gen Z 86

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit?

Non-Profit 116

Non-Profit Branding Communications Email Marketing 116

Duct Tape Marketing

SEPTEMBER 4, 2015

How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Duct Tape Marketing. You’ve worked hard growing an email list. You ship the magic email and wait, but the sales fall short of your goals. Now you’re ready to make some money.

Email Marketing 77

Email Marketing Non-Profit Shipping eBook 77

Buffer Marketing

NOVEMBER 7, 2024

Here are some questions to consider: Can you uncover a segment of the market that doesn’t seem to be fully served by competitors’ plans? Discounts for students or non-profits? Say, do they have an affordable plan for startups or small businesses? Do they offer Account Management for Enterprise customers?

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Hubspot Marketing

MARCH 18, 2022

If you had to guess, how many email newsletters do you think you're subscribed to? Email marketers have a lot to compete within their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through. Do you run a non-profit?

Price 145

Price Non-Profit eCommerce Fashion 145

Scoop.it!

MAY 15, 2025

But the simple truth is that personalization is becoming a non-negotiable consumer requirement in 2025 and beyond. Consisting of four simple questions, this resource makes it easy for non-expert shoppers to discover products that match their criteria. Furthermore, 76% became frustrated when businesses failed to deliver.

Content Marketing 59

Content Marketing Non-Profit Shoppers Real Estate 59

Neil Patel

DECEMBER 12, 2020

Are you a non-profit that needs to display annual achievements and your mission statement? Non-profit organizations, informational sites, and even public speakers with a personal brand can all benefit from creating a professional website found by anyone online. Basic Website Builders. Let’s face it. And that’s okay.

Non-Profit 145

Non-Profit Thought Leadership Entertainment Analytics 145

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Engagement.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Adobe Experience Cloud Blog

AUGUST 3, 2015

Build a great product, build a great experience, tell the world, ask your customers to tell the world (maybe even reward them)—and you’ll profit. Almost 20 years later, this couldn’t be more true, especially in the digital marketing era where choice of content is in the hands of the consumer. Don’t fire your email marketing team.

Non-Profit 134

Non-Profit Thought Leadership Real Estate Fashion 134

Neil Patel

AUGUST 9, 2021

However, if some situations exceed their terms of service, this requires buying an extended license : Some photography sites are free for personal or non-commercial usage. Do you use email marketing for your business? Provide a method for users to opt-out of email messages. Follow the CAN-SPAM Act. Share your location.

Law 137

Law Non-Profit Health Advertisers 137

Hubspot Marketing

DECEMBER 20, 2017

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. Therefore, list retention should be an absolute must for all email marketers.

Non-Profit 112

Non-Profit Price Email Marketing Communications 112

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. What’s your email marketing origin story? What do you love about email marketing? Aaron Beatty.

Non-Profit 120

Non-Profit Email Marketing Communications Management 120

Hubspot Marketing

JUNE 24, 2022

That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Sachs Marketing Group

APRIL 30, 2025

This can be achieved through various outreach strategies, including email marketing, social media outreach, and attending community events. Recognizing the Audience and Purpose Recognizing the target audience and purpose of outreach efforts is critical to creating an effective marketing strategy.

Marketing Strategy 52

Marketing Strategy Customer loyalty Non-Profit Marketing 52

SocialPilot

FEBRUARY 18, 2025

NiceJob Perfect Review Generation Software for: Freelancers, Large Enterprises, Mid-Size Businesses, Non-Profits, and Small Businesses Star Rating: 4.8/5 Birdeye Best Review Generation Tool For: Local Businesses, Large Enterprises, Mid-Size Businesses, Non-Profits, and Multi-Location Brands Star Rating: 4.8/5

User-Generated 74

User-Generated Price Non-Profit CRM 74

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing with email. potential customers.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Neil Patel

FEBRUARY 4, 2021

Is the clothing niche more profitable than accessories? It also comes loaded with page layout tools, data capture, and email marketing features. Native integration with email marketing applications is also absent, making it troubling for owners who rely on email marketing for revenue.

eCommerce 137

eCommerce Non-Profit Price Analytics 137

Duct Tape Marketing

JUNE 26, 2023

Get Your Toolkit Trying To Be All Things To All People Lack Of Competitive Edge Forced To Compete On Price Wasting Money And Resources Inconsistent Branding Low Customer Retention Poor Online Presence Untracked Performance Missed Opportunities Flat Sales And Profits 1. By focusing on customer retention, you can increase your profitability.

Marketing Strategy 92

Marketing Strategy Non-Profit Key Performance Indicator Price 92

Duct Tape Marketing

JUNE 5, 2014

According to a study by The Aberdeen Group, companies that use marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users of marketing automation platforms. Email Marketing: Does your organization already employ use of email marketing?

Non-Profit 78

Non-Profit User-Generated Marketing Automation Platform Marketing 78

Lynton Web

MARCH 4, 2025

This involves understanding customer behavior, optimizing the checkout process, and employing targeted marketing techniques to re-engage potential buyers. In doing so, businesses can turn what initially appears to be a setback into a chance for growth and increased profitability. A countdown timer or limited-time offer (e.g.,

Shoppers 52

Shoppers Shipping Non-Profit Transform 52

AWeber

APRIL 15, 2022

This will cause your emails' engagement rates to drop, which can in turn start to suppress the results from your email marketing overall. The best practice we recommend is to remove any subscribers that haven't opened one of your emails in the last six months. Some email marketers use an even tighter timeline.

Whitepaper 130

Whitepaper Non-Profit Email Marketing eBook 130