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When to use direct mail vs email marketing

Ariyh

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? For example, send educational content, discounts, or product updates.

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B2B email marketing: 3 strategies for advanced personalization

Martech

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

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How to survive (and learn from) email marketing mistakes

Martech

In email, a mistake can seem like the end of the world because so many people can see where we messed up. The wrong product image. Back in my retail email days, my mistakes would go out to millions of subscribers. The problem with slowing down in email marketing is that it doesn’t come naturally.

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AI Email Marketing: What It Is and How To Do It [Research + Tools]

Hubspot Marketing

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

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Benefits of Using Email Marketing Software

Vertical Response

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Missing out on products your data tells you they purchase regularly. Limited-edition products.

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Inflation-Based Price Changes? Here's How & How Not to Address it in Your Messaging

Hubspot Marketing

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

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