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How to START building a modern digital marketing plan

Search Engine Land

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Conversion rate: The percentage of social media users who take a desired action (e.g., Dig deeper: What is social media marketing? Processing. See terms.

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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. Indifference is the enemy.”

SEO 110
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AI-powered martech news and releases: January 16

Martech

Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement. It offers tools for managing projects, generating content in bulk, integrating with WordPress and optimizing SEO. It helps small businesses create data-driven content and manage multichannel campaigns.

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Future of AI in content marketing: Key trends and 7 predictions

Search Engine Land

Marketers can use AI to generate: Blog posts. Social media updates. Email marketing campaigns. This allows marketing teams to scale their content production efforts and free up time to focus on more strategic initiatives. Hyper-personalized marketing Consumers today expect personalized experiences.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.