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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

To achieve this, you need the post-purchase email. How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI.

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YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

Buffer Marketing

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Our marketing budget for this approach ends up just being time, free product, and shipping costs.  My company, Galan Leather Co. Now, we focus more on engagement.

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Digital Asset Management and the knowledge gap: Discovery

Martech

Hence, the business understands the benefits and costs and, more importantly, the resources needed to make DAM successful and utilized to its most total capability within an organization. This is part two of an ongoing series. Part one looked at Fact 1: Digital Asset Management is a metadata engine. Image cuortesy the author.

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Exposure Ninja Is Now an AI-Integrated Digital Agency

Exposure Ninja

AI is a transformational technology and has become the stated top priority for the biggest names in tech, who have made it their goal to revolutionise the world of digital marketing with it. We’ve made it part of our mission to help our clients defend and steal market share during this next technological shift.

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Improving engagement not only represents a big-picture business benefit but also serves to help companies in hypercompetitive industries stand out from the crowd. If folks are leaving your company en masse or your rate is rising year-to-year, chances are you have an engagement problem (among other issues). Micromanagers. Toxic teams.

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How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

Buffer Marketing

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  X also has the added benefit of notifying people you’ve added to a list, which is a great conversation starter (though you can make your list private if you’d prefer).

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