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What Is Hreflang and How To Implement It the Right Way

Backlinko

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. This task is easier if your site already provides content in multiple languages—you’ll have the necessary data. And include a reference to the current page.

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Has Google Gotten Worse? Here’s What New Data Says

Hubspot Marketing

Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. SEO has been ruining Google Search for 26 years. So, I turned to one of the smartest SEOs that I know and asked her who was right. Think of searches like “best headphones” or “best budget bidet.”

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What Are URL Parameters? A Guide for Marketers and SEOs

Backlinko

URL parameters are strings of text added to a URL that modify website content and functionality. That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?

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How to structure people operations to scale SEO success

Search Engine Land

We often hear that SEO takes several months to a year to have an impact. Technically speaking, results are possible within days if you get content live and indexed quickly. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do.

SEO 135
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Programmatic SEO — Getting It Right

Hubspot Marketing

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?

SEO 115
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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

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Mange nettsteder? Les hvordan Daimler Truck gjør det

Welcome Software

Selv de minste nettstedene får sikkerhet, skalering og support, som en enterprise kunde – uten prislappen som ofte følger med. Denne artikkelen er en gjengivelse av [link]. Et sentralt aspekt ved Optimizely er at det er multi-tenant, noe som betyr at det kan kjøre flere nettsteder på en enkelt installasjon. Å

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