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How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process

Hubspot Marketing

I’ll walk you through how we audited our oldest content and how we took action. We’ve since evolved into what is now the EN Blog Strategy team.) Around the same time, we started to feel the effects of Google’s March 2023 Core Update that emphasized experience, which our Technical SEO team immediately started addressing.

SEO
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How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team

Hubspot Marketing

If so, how? Let’s get into the good stuff! Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay? How to Use AI for Technical SEO Technical SEO refers to anything you do that makes your site easier for search engines to crawl and index. And is it actually worth it?

SEO
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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. However, while length can sometimes indicate low effort, a truly great audit focuses on the highest-impact items without getting distracted by minor changes.

SEO
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19 Sitemap Examples for Any Type of Website (+ Best Practices)

Backlinko

A good sitemap organizes all your most important pages logically, and it can help Google crawl and understand your site. Note: Ill also provide an example of a visual sitemap below, but XML sitemaps (the kind you submit to Google Search Console ) are the focus here. Download our free Canva template here. HTTPStatus.io

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High-Performing Social Media Content Strategy (2025)

SocialPilot

For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” It’s format-flexible – Reels, TikToks, carousels, memes—what works gets posted. How to Align Social Goals with Marketing KPIs? As of February 2025, 5.24 That’s not just reach. That’s an opportunity.

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Reframing SEO: Why training search engines is the new game in the age of AI

Search Engine Land

In this brave new world of generative AI, the way we approach search has fundamentally changed and clinging to outdated concepts won’t get us far. This shift in language is actually beneficial as we rethink how to approach search in the age of AI, both for me and for many others in the industry.

SEO
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Common Hreflang Tag Issues & How to Fix Them

Neil Patel

It gives you greater visibility, and with the right kind of visitors, you have more of a chance of getting leads and conversions. This article will explain hreflang tags and how to use them correctly. This can cause difficulties for Google when trying to determine which version of your site to display. Return Tag Issues.

SEO