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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds? Milliseconds?

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Most brands don’t have the resources to offer 24/7 online customer service and sales support. A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night. They can provide a customized online shopping experience and even make sales.

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The social media customer service statistics brands need to know in 2022

Sprout Social

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? I emailed Customer Help and waited, but no response.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now! To be clear, this is more than just the odd rude comment or a complaint from a customer. Product failures or customer dissatisfaction.

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7 Types of Social Media Interactions (and How To Handle Them)

Hootsuite

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more.

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A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Adopting an “action first, planning later” mentality may be tempting – especially for early-stage startups – but this approach will only cause more headaches later when you’re forced to make time-consuming changes to a large number of pages or delete entire projects en masse. Consider asking your current customers to be influencers.

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How to structure people operations to scale SEO success

Search Engine Land

You can use SEOmonitor to forecast the results you can expect. Dig deeper: Use this SEO forecasting template to gain insights Step 2: Ensure management provides enough resources by forecasting results Use your forecast to try and determine how many resources you’ll need compared to how much ROI you’ll generate.

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