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What does ‘Real-Time Marketing’ really mean? by Salesforce

Search Engine Land

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds? Milliseconds?

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

I recently ordered a swimsuit online to get ready for a beach vacation. You can leverage this valuable window to boost customer loyalty and retention as a brand. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention.

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YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

Buffer Marketing

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic appeal, you may think Instagram would be the way to go. Thanks to that commitment, we now get over 20,000 visitors from YouTube each year.

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The social media customer service statistics brands need to know in 2022

Sprout Social

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? Automated phone systems? Website chatbots? Help guides?

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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Marketing

For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).  I spoke to content creators and influencer marketing team leaders to get their best advice for creating media kits that stand out. 

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

And that’s not just due to COVID-19, by the way. How to measure employee engagement the right way. Below are some ways to measure engagement that are fair game to businesses of any size. If you’re struggling with employee engagement, you’re not alone. Micromanagers. Tedious tasks. Toxic teams.

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5 Myths About Sales and Marketing Alignment Debunked

Adobe Experience Cloud Blog

Let’s get a myth out of the way right off the bat: we don’t hate each other! Let’s get a myth out of the way right off the bat: we don’t hate each other! What message isn’t getting a response? Think: field events , customer on-sites, calling campaigns, etc.