Hubspot Marketing

MARCH 1, 2024

I recently ordered a swimsuit online to get ready for a beach vacation. You can leverage this valuable window to boost customer loyalty and retention as a brand. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention.

Shipping

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic appeal, you may think Instagram would be the way to go. Thanks to that commitment, we now get over 20,000 visitors from YouTube each year.

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Hootsuite

APRIL 5, 2021

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Audio apps like Clubhouse are also a chance to think about your brand from a fresh perspective, and present yourself to the world in a new way. What are the benefits of Clubhouse?

Social Media Marketing

Sprout Social

MAY 20, 2021

And that’s not just due to COVID-19, by the way. How to measure employee engagement the right way. Below are some ways to measure engagement that are fair game to businesses of any size. If you’re struggling with employee engagement, you’re not alone. Micromanagers. Tedious tasks. Toxic teams.

Health

Hootsuite

SEPTEMBER 8, 2020

Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels. Maybe that gets a “z.” For one thing, this will help you get a clear picture of the naming conventions you’ve used for your accounts. Customer/audience personas.

Branding

Hootsuite

JULY 18, 2023

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. What is social media interaction?

User-Generated

Hootsuite

JULY 31, 2020

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Responding to feedback from the civil rights community, Facebook is making changes to policy and communications to reflect more transparent—and hopefully more just—systems. Source: Facebook.

Transform

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. However, the most crucial part for any post apart from its authenticity is if the customer will end it with a call to action that recommends you. All these statistics have one common ground: authentic feedback.

User-Generated

Hubspot Marketing

APRIL 13, 2023

Value Proposition vs Mission Statement Your value proposition details what you offer customers and why they should choose you, while a mission statement details your objective as an organization. It clearly articulates why someone would want to buy from your company instead of a competitor. We'll cover: What is a value proposition?

Food

Buffer Marketing

APRIL 23, 2024

For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).  I spoke to content creators and influencer marketing team leaders to get their best advice for creating media kits that stand out. 

Influencer Marketing

Hootsuite

SEPTEMBER 1, 2020

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Even if you have an amazing poop-emoji-themed birthday planned for your child, it’s not exactly a great time to get together. Be sure to check back often (and maybe even bookmark this page?).

Non-Profit

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds? Milliseconds?

Customer Journey

Hootsuite

OCTOBER 21, 2020

Need a stronger business case for getting on social media? Here’s how to use social media for B2B marketing, social selling, customer service and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. They’re often one of the most vocal and persuasive customer groups.

Social Media Marketing

Moz

NOVEMBER 3, 2020

Google Posts were getting rejected left, right, and center. In addition to allocating resources to healthcare verticals, they began launching specific GMB features to help businesses adjust and communicate their current state of operations to their customers. So far in 2020 we are up to 54 changes.

Health

Hootsuite

OCTOBER 1, 2019

How do you get more Instagram likes on your posts? Think of it this way: how can you make your Instagram posts more likeable? It takes work, but if you’re ready to up your game, we have 22 tips to get you started. While you can still see how many likes your posts get, you can’t see anyone else’s numbers. Trust us.).

User-Generated

Adobe Experience Cloud Blog

AUGUST 26, 2013

Also get feedback as to the big fish your Sales Teams are trying to land. Digital Behavior: Learn and understand the customer journey, product interests and target personas of your ideal prospects. Author: Mike Telem Account-Based Marketing (ABM) has been growing in popularity recently and it’s easy to see why.

Customer Journey

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Let’s get a myth out of the way right off the bat: we don’t hate each other! Let’s get a myth out of the way right off the bat: we don’t hate each other! What message isn’t getting a response? Think: field events , customer on-sites, calling campaigns, etc.

Thought Leadership

SocialPilot

MAY 8, 2025

Instagram is buzzing with new sounds, clever edits, and fresh ways to tell stories, but only a few can move the needle for your brand. Let’s get into it. We’ve pulled the ones that do, so you can spend less time scrolling and more time growing. May 2025 Instagram Reels Trends List 1. Why Did it Go Viral?

Energy

Buffer Marketing

JULY 11, 2025

We've learned a lot, and hit a few many bumps along the way, but each one taught us something new and helped shape the playbook we're sharing with you today! We've learned a lot, and hit a few many bumps along the way, but each one taught us something new and helped shape the playbook we're sharing with you today!

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