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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Video Marketing Video content creates powerful emotional connections that static text simply cannot match.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table.

Branding 108
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B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

What do you do when your marketing budget grows, but your content team doesn’t? It’s time to develop your content marketing strategy and stick to it! 43% of marketers saw their budget increase in 2021, and 66% more believe it’ll increase even more in 2022. Outsource your content marketing to drive higher ROI.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? It means this technology can make your job easier and make your marketing efforts much more effective. It doesn’t require pairing.

Energy 145
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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

While quite productive for the book, I had little energy left for blog posts. A Scientific Reduction: Ignoring Time Traditional science commonly reduces problems to simplify them. For this reason, I write about doing business because it is active full of potential for robust and vital energy.

Energy 59
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.