Hubspot Marketing

OCTOBER 17, 2024

In a recent Marketing Against the Grain episode , Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy. In our opinion, what makes AI CRO a particularly potent strategy is the scale of its impact. Here’s how.

Transform

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy.  Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. Embed keywords into your username and name 3.

Social Media Marketing

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Remember that different social channels can have a different content strategy, too.

Social Media Marketing

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. Activity.  Posts

User-Generated

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding

Sprout Social

JANUARY 15, 2025

This allows brands to test the waters of affiliate marketing with minimal risk. If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. Tools like Sprout can generate these links for campaigns.

Influencer Marketing

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.

Analytics

SocialPilot

MARCH 9, 2025

Their Instagram and YouTube are filled with high-energy, cinematic property walkthroughs featuring compelling storytelling rather than just listing details. Engage With UGC: Repost user-generated content, acknowledge comments and thank clients publicly for their contributions.

Real Estate

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing

Hubspot Marketing

JUNE 2, 2025

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. Shes now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year.

Copywriting

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. And, of course, to do so with tighter marketing budgets and timelines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E.

Price

Hootsuite

MAY 1, 2025

View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. The result? The takeaway?

Influencer Marketing

Sprout Social

AUGUST 1, 2025

With an increasingly diverse user base and a unique style of content consumption, TikTok demands an informed approach from brands. Key UK TikTok usage statistics TikTok’s user base—and the way people use the network—is evolving fast. How many TikTok users are there in the UK? How much time do UK users spend on TikTok?

Gen Z

Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 The best platforms use generative AI to act as personal data analysts, instantly identifying high-value deals and predicting which opportunities are most likely to close.

CRM

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. As user journeys grow more complex and span multiple channels, you have fewer signals to work with. In short, it just wasnt actionable enough.

Transform

Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 The best platforms use generative AI to act as personal data analysts, instantly identifying high-value deals and predicting which opportunities are most likely to close.

CRM

SocialPilot

JULY 21, 2025

In addition, showcasing user-generated content and testimonials adds another layer of trust, letting your customers speak on your behalf. These 10+ must-have strategies will immediately level up your presence and results. Generate leads? It also comes through in how you engage. Is it to boost brand awareness?

Transform

Lynton Web

MAY 8, 2025

It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.

Transform

SocialPilot

MAY 27, 2025

A social media content creator is a creative producer responsible for developing brand-aligned, high-performing, engaging content across social media platforms to support marketing goals, including awareness, engagement, and conversions. Hire if: Your social media strategy includes audio storytelling and thought leadership.

Thought Leadership

SocialPilot

JUNE 27, 2025

Set Content Goals to Drive Growth If your social content doesn’t tie directly to marketing KPIs, it’s just noise. High-performing strategies reverse-engineer content from real marketing outcomes—whether that’s getting demo signups, boosting add-to-cart rates, or generating qualified leads. It’s a frontline growth engine.

Thought Leadership

Sprout Social

AUGUST 12, 2025

Their massive audience generates visibility instantly. They’re an ideal choice when the priority is to spark buzz, generate press or attach your brand to a known name. Source: Facebook His post announcing his partnership with Gorilla Mind, a supplement brand, featured the brand’s pre-workout and energy drinks.

Digital Marketing

Exposure Ninja

JUNE 13, 2025

They faced significant challenges, from keeping users engaged to sustaining a business model based on free access. But they stayed true to their mission, and today, Duolingo is a global brand with millions of users , all drawn in by its playful personality and empowering vision. Visually, GoPro keeps things sleek and dynamic.

Branding

Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. While Close uses its blog to generate leads for its CRM, its not the only way they monetize. This helps readers separate fact from marketing hype.

Real Estate

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. I think MCP is a really interesting example of how content plays into overall marketing strategy.

Thought Leadership

Buffer Marketing

APRIL 1, 2025

You’ll want a fully fleshed-out, long-term strategy for this. Duolingo’s successful social media campaigns are usually chaotic in nature (in line with their overall social media marketing strategy). Key takeaways : Add more customer stories to your social media marketing campaigns.

Social Media Marketing

Animalz blog

AUGUST 5, 2025

AI is a leveler for better or worse… it has easily brought new marketers here, but for the marketers that were already here the bar is even higher.” (31:44) 31:44) Kirti sees generative AI as both helpful and challenging. You know, all of these buzzwords like generative engine optimization Uncertain optimization.

Thought Leadership

Sprout Social

AUGUST 11, 2025

Plus, educational videos play a huge role in an effective video marketing strategy , driving adoption and customer retention. You can also tag your tips in Sprout Social to easily track user sentiment in replies and mentions. Social media content ideas for Aussie beauty brands Ready for more? Source: TikTok 11.

Branding

Sprout Social

MARCH 11, 2025

Every generation has core memories like these because social media is the epicenter of modern culture. Name: Annette Chacko Company: Sprout Social Title: Content Strategist My definition of social media culture: The collective online behavior among different consumer generations and segments that are inspired by content on social platforms.

Branding

Sprout Social

JULY 25, 2025

The community-led platform offers significant potential for your social media marketing strategy , especially with 9.72 million daily users. Reddit is a social platform with a network of communities where users engage and post on specific topics. What is Reddit? Reddit is free to browse, post and comment.

User-Generated

Animalz blog

MARCH 6, 2025

with just $37,000 spent on demand generation. “It’s not AI-generated content,” Kyle says. Kyle then spent five years at Clari, moving from demand generation to leading all marketing operations as CMO, helping scale the company 8x in revenue. “It’s not AI-generated content.

CMO

SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. We’ll cover proven strategies that work across different platforms, from Pinterest boards to Instagrams trending reels. Generate leads? Boost local awareness?

Social Media Marketing

Hootsuite

MARCH 31, 2025

Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. As you expand your research, youll also gain insights from your competitors marketing strategies and consumer sentiment that can help you identify strategic gaps in the marketplace.

User-Generated

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. You might get to your destination eventually, but youll probably waste a lot of time, energy and resources along the way. Its about building trust.

Marketing Strategy

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy