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10 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

Hubspot Marketing

Featuring orange juice as their flagship product, Sunkist’s brand has associations with oranges, health, and energy. When Levi’s introduced their Tailored Classics in the early 1980s, they already owned a large share of their target market, so they wanted to enter some new markets to sustain their high growth rate.

Branding 144
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How to Use PPC For Brand Awareness

Neil Patel

Brand awareness isn’t out of reach for a new brand or one whose target market is smaller. Think about the last time you listened to a podcast and heard the name of a new tech company, and then you listened to another podcast and heard it again. Know Who Your Target Market Is. Get specific.

Branding 116
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The Ultimate Guide to Nonprofit Marketing in 2022

Hubspot Marketing

Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. Nonprofit marketing tip: Automate as much as possible.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Aim for appropriate.

Food 145
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Social media SWOT analysis: what it is and how to do it

Sprout Social

What is SWOT in marketing, though? “Oh great, another new marketing acronym.” The SWOT technique for planning is actually an old-school concept that you might have encountered in Marketing 101. New initiatives and marketing push on behalf of your competitors that could eat into your target market.

Analytics 111
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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections. Let’s try it.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

As a result, brands found themselves faced with the challenge of entering markets in different regions without overlooking their particularities, which would be a recipe for failure. The most obvious advantage for brands that become global is to reach more people in new markets. Globally recognized brands gain market value.