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9 Biggest Event Trends of This Year

Marketing Insider Group

The workers of next year and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness. What does this have to do with events? Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years.

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7 Reasons why this is the most challenging time to be in marketing

Businesses Grow

No matter how niche or quirky your interest, there is a place on the web for your customers. This is both a good thing and a bad thing for marketers. Connecting to customers in a hundred places instead of three takes more effort, but this also provides more direct and relevant customer connections. How can you absorb it all?

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Virtual Event Engagement: 5 Tips to Keep Attendees Involved

Marketing Insider Group

Here are some ideas worth considering in your plans to level up engagement and get optimal participation from your attendees: Use an Event Platform With Top-notch Engagement Features. Plan Event Content To Resonate With the Audience. Use Entertainment, Gamification, and Incentives. Use Entertainment and Gamification.

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Event email marketing: How to build excitement for your next event

AWeber

This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the event marketers polled said email marketing was their preference.

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Top 3 marketing use cases for the B2B metaverse

Martech

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. ” Get MarTech! In your inbox.

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The Biggest Leadership Conferences Taking Place in 2020

Marketing Insider Group

Many people think of leaders who have achieved seniority in their careers, but there are many young people making waves with their innovation in the worlds of technology, business, entertainment, and more. The post The Biggest Leadership Conferences Taking Place in 2020 appeared first on Marketing Insider Group.

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8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

Most event speaking sessions end with Q&A which usually last only about 5 – 10 minutes. However, this means only a few questions can be entertained during such a short time. As a result, many will leave the event with questions still in their mind. Dedicated Q&A Session.