Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 88

Gen Z Millennials Shoppers Price 88

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 119

Gen Z Product User-Generated Millennials 119

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 Adidas Gazelles.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

NOVEMBER 21, 2022

For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment. Gen Z is becoming a growing generation within the creator economy. So, creators with a smaller following can be more aligned with your budget.

Gen Z 84

Gen Z Millennials Inbound Marketing Entertainment 84

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. How long that will last, who knows?

Gen Z 104

Gen Z Millennials Entertainment Digital Marketing 104

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 113

Gen Z Advertising Advertisers Millennials 113

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Their goals and values. Click Here. Their pain points and needs.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.

Gen Z 106

Gen Z Inbound Marketing User-Generated Entertainment 106

Neil Patel

DECEMBER 28, 2021

Entertainment was another balm in a complicated year. While these searches can entertain, they can also inform your content strategy, by helping you create content that users are likely to be interested in. How to Use the Search Trends Report to Generate Content Ideas. Even more impactful, Gen Z makes up over 40 percent of U.S.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.

Gen Z 117

Gen Z Millennials User-Generated Marketing 117

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. You don’t have to be an entertainment company to use animation. Generation Z, in particular, are digital natives and expect immersive, participatory, and tech-driven experiences.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Both networks have solid benefits and entertainment factors. But, late this summer, as countries including the U.S.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Sprout Social

NOVEMBER 12, 2023

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

Branding 111

Branding Fashion Gen Z Entertainment 111

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost.

Gen Z 101

Gen Z Entertainment Non-Profit Education 101

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Business Insider ). Apple App Store ). Demographics.

Gen Z 143

Gen Z Entertainment Millennials Advertising 143

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 144

Gen Z Millennials Inbound Marketing Entertainment 144

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Houseparty. Year Launched: 2016.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Econsultancy

JANUARY 27, 2022

trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2 Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. Most of the top Instagram or TikTok stars haven’t had any formal training in art, music, or dance.

Gen Z 119

Gen Z Transform Millennials Entertainment 119

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Are we leaning into millennial cringe or Gen Z chaos? What can the best TikTok captions do? Well, several things. How do they speak?

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 76

Gen Z Marketing Strategy Real Estate Millennials 76

Neil Patel

DECEMBER 29, 2020

Memes Entertain Your Audience. Users are most engaged on social media when they’re entertained. You can make memes that simply entertain and relate somehow to your audience. Although many of their memes tie to their brand, they’re not afraid to throw in a funny meme just to keep their audience entertained.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 81

Gen Z Influencer Marketing Entertainment Marketing 81

SocialPilot

JANUARY 15, 2024

A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Entertaining video content can boost the purchase intent by 97%. Post-Pandemic Video Marketing Trends 73. Video content was one of the industries that saw minimum damage after the pandemic hit.

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

Girl Power Marketing

SEPTEMBER 30, 2021

While TikTok is still hugely popular with Generation Z and even Generation Alpha— 62% of users are aged 10 to 29—those numbers have shifted toward older audiences in recent months. Older Millennials are also flocking to the app, with over 18% signing up. From Entertainment to Money Maker. From Teens to Everyone.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52